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As you can see, it's best if you're an Apple user already. If not, time to settle into this restrictive eco-system where everything has to be from Apple. Your phone, your tablet, etc. Apple/iTunes account log in, and the list goes on.
Basically, nothing is free (Apple doesn't allow free TV/movie watching apps on their platform). If you don't like iTunes, then Netflix is the next best thing you'll be using it for.
Android users usually go for generic media players, that allows them to play/copy/stream from local usb/hard disks/network/cloud, all the files they want, wherever and however they want it, without restrictions.