Gmail delivery issues - Emails going to recipient's spam folder

IP4IT Staff
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Hi,

As part of a local football club, I email out newsletters through Campaigner from our club's email address to subscribers of newsletter which details news for the club.

There are 250 people who receive the newsletters and they had subscribed to the newsletters themselves.

Until recently, these newsletters were delivered successfully each week.

For the last few weeks, these newsletters have been sending to the subscribers' spam folders.

To fix this problem, we set up or DKIM and SPF records correctly for Campaigner.

This week 4 out of 250 people received the newsletters correctly.

Mostly all of the subscribers use Gmail.

If all subscribers put in the club's email address, where newsletters are sent from, into their contacts in Gmail would that solve anything?

What are your thoughts on this matter?

Thanks,
Robbie
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Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
It sounds like you are doing everything right now.  What about getting on a dedicated IP with Campaigner?  

Have you contacted Campaigner with the issue? It may be that it is not just you and their staff needs to coordinate with Google?

I have used both MailChimp and sendgrid with very good results using both the shared IP service and dedicated.  If you are having issues with Campaigner that can not be resolved, try changing.  Another option is if your football club is a registered non-profit, you can sign up for GSuite for free https://support.google.com/nonprofits/answer/3367223?hl=en. From their you can use groups (though 100 person max per group) or use gmail's smtp service.
David FavorFractional CTO
Distinguished Expert 2018

Commented:
Post your actual domain name.

Better to test + know, than guess... about SPF, DKIM, DMARC.

Also post an attachment with last newsletter that delivery well + recent one that ended up being flagged as SPAM.

Author

Commented:
Hi all,

Thanks for your suggestions.

Unfortunately I do not have control over the gaa.ie domain so would not be able to make any changes myself.

To stop the problem of emails going from "gaa.ie" domain into people's spam folder, if all subscribers put in the club's email address, where newsletters are sent from, into their contacts in Gmail would that solve this issue?

Thanks,
Robbie
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Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
That should help and that is what Google suggests.

Author

Commented:
I have confirmed that the DKIM and SPF have now been set up by the Domain owners for our Newsletter service provider, Campaigner.

I will email all subscribers and ask them to add our sender address to their contacts.

I don't think I will ask the domain owners to setup DMARC as I have already asked enough of them, they are a very large organisation and I'm happy with what I have got out of them.


Now that the domain records have been set up, other than:

1. ensuring that our sender list is clean (no hard or soft bounces)
2. getting everyone to add our sender address to the contacts.
3,. Trying to encourage everyone to open  our Newsletter once ion a while

Is there anything else I can do to avoid been dumped in the spam folder?

Its a very large newsletter with lost of content, links, videos, etc, I think this works against it. We don't want to do it as a PDf as this stops it from been Dynamic with the subscribers.
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
Its a very large newsletter with lost of content,
It is likely that too much information at one time makes it hard to read and therefor goes unnoticed anyway.

https://mailchimp.com/email-design-guide/
Be concise
Reduce the length of your email until you can simplify no more.

If you have a lot of information, try using a headline, image and brief description for each item and link to that specific content on the site for the full information.

Author

Commented:
Good ideas Scott, for example, a third of it is repetitive where we display an image of the local cinema and advise to click on it for the latest listings, similarly for the local hotel, local radio station, local products for sale, local hits on Twitter, etc. That sort of "repetitive" stuff could be covered on our website and send them off to that at the end of our newsletter.
It could be because your domain or the IP address behind the mailserver is blacklisted or lost reputation. So the best way is to find where actual problem is and then fix it.

For example

1- If you domain is listed then find why its listed. e.g if its listed due to the hosting ip address then change it. If your domain name is listed then request a delist and still try to find why it was listed. Sometimes websites developed wordpress get easily hacked and hackers started feeding the phpmail function with the seeds/emails to send spam.

2- If you mailserver ip is listed, just try to change it with a better/dedicated ip by asking your host/provider.

3- Otherwise you can always use the ESPs like Sendgrid, Mailgun, theSMTP or Amazon SES etc. I am sure they'll inbox your emails.

Thank You
Wasif Ahmad

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