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You need a Google account before you can use google alerts.<br />
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<a href="https://filedb.experts-exchange.com/incoming/2019/01_w02/1409309/Create-your-Google-Account.jpg" target="_blank" title="Create your Google Account using your own email address (50 KB)"><img alt="Create your Google Account using your own email address" class="file-block lazyload" style="max-width: 748px;" data-src="https://filedb.experts-exchange.com/incoming/2019/01_w02/1409309/Create-your-Google-Account.jpg" /></a><br />
However, you can create your Google Account using your own email address. Just click Use my current email address instead.
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Create your Google Account using your own email address

Create-your-Google-Account.jpg

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can you use google alerts without a google account ? <br />
I wanna use my business account instead of my google account. <br />
once I do that, it asks me to sign into my google account.
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can you use google alerts without a google account ? 
I wanna use my business account instead of my google account. 
once I do that, it asks me to sign into my google account.

google alerts for non google emails

Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, software, and hardware.

Google

Web applications are systems that run in browsers that perform functions normally associated with other client-based programs. One of the most commonly used web applications is email; instead of downloading individual emails to a local machine, the data is shown through a website. Other examples of web applications are collaborative systems like a wiki or an online game.