SEO Long Tail Keywords for React Web App

Tessando
Tessando used Ask the Experts™
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I am teaching myself Marketing, specifically SEO and I have a Java React Web app that I’d like to start adding Long-tail keywords so that I can optimize for voice search.

I’m pretty old school and recall putting keywords in Metadata in the header of an HTML page. Can someone please point me in the right direction of where to place these long-tail phrases so that Google can spider them?

Thanks for your help.
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Top Expert 2016

Commented:
That is where the keywords are in the metadata. you'd also want it somewhere in the text. REACT or other script engines don't come into play here.
TessandoIT Administrator

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Commented:
So, if I wanted to list out my Friend's houses, would it looks something like this?

<head>
  <meta charset="UTF-8">
  <meta name="description" content="Where To Find My Friend's House">
  <meta name="keywords" content="Where is Thom's House, Where is Bill's House, Where is Megan's house, Where is Noah's house, Where is Esme's House, Where is Rich's House, Where is Emma's House">
  <meta name="author" content="John Doe">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
</head>

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I then realize that these same friend's home's need to mentioned in the actual text of the page as well. If I have a web app at a landing page, could I just create an HTML page that contains this information in it or does there need to be physical traffic driven to it?

Thanks for the assist.
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
There is no need to use keywords anymore. They were abused a long time ago and the search engines do not use them.  Make sure the pertinent information is on the site in an easy to read fashion.  Make it easy for the reader and search engine traffic may follow.

Keep in mind, next to local attorney's, local real estate is one of the more competitive items.  If this is FSBO, make sure to get listed in Zillow https://www.zillow.com/for-sale-by-owner/, Trulia https://www.trulia.com/submit_listings/ and other real estate sites that show up in your area.

Organic SEO takes a long time and unless you are optimizing for a specific address, getting listed will have more of an impact.  Try doing a search for, "Homes for sale in CITY ST" and see what comes up. That will give you a good clue as to where you need to be.
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TessandoIT Administrator

Author

Commented:
Thank you, Scott, for the examples.

If I understand what you are saying is that Keywords and Metadata aren't important, but content is?

And when you say "and unless you are optimizing for a specific address, getting listed will have more of an impact. " ~ What are you referring to? Are you saying a physical address (e.g. 321 Alder St.) or a web address (https://somesite.site)? Sorry for the rudimentary question, perhaps using a Real Estate example threw me off.

That said, is the "how" in the contents of the text of the webpage?

Thanks again!

Thom
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
If I understand what you are saying is that Keywords and Metadata aren't important, but content is?
Exactly!    

Are you saying a physical address (e.g. 321 Alder St.)
Yes, the physical address or subdivision, area etc.  If the home is in a highly sought after area where people may search such as "Chicago Gold Cost", that will probably be your best and only route for organic search or even just the street name for those that are curious.  The numbers will not be high but the quality of any leads will be good and that is what is important.

The point I was making with the other listing services is it is not likely a small site that is meant for selling a home will work on it's own if you are going to use that for organic search.  There is too much competition with the zillow's of the world and add to that local realtor sites.  

is the "how" in the contents of the text of the webpage?
Yes.  

If there is some specific feature that makes the home stand out such as a pool or bluff view, make sure that is in the text and title.

The main point is I don't think you can rely on organic results for a small site for the purpose of selling a home.  The reason is it takes a good 6 to 12 months to start showing up and that depends on things like competition, population density and the marketing activities you are doing outside of the site.  Of course if you do have a highly sought address and you focus on that street name, it will be easier to break through.
TessandoIT Administrator

Author

Commented:
This is great, thank you. I'm not working in anything as specific as Real Estate or even localized locations, so some of this is a brain-teaser. I can see the huge benefit to upstream thinking, e.g. the Street as opposed to the address.

Okay, very good. Is there a "go to" balance of how many times a keyword should be mentioned, like 2:100 (for every 100 words I mention the keyword twice)? I was just curious if there was a general rule for this.

Thanks again for your input. I'm starting to really "put on glasses" when it comes to Marketing. Sometimes a stretch for us IT guys. :-)
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
Is there a "go to" balance of how many times a keyword should be mentioned

No, because keywords do not have a great meaning as phrases or the meaning of content.   If you do try to keyword stuff, that would most likely work against you though.

Content should be sticky. In other words, easy and interesting to read to the point people want to share without being prompted.  Nobody wants to read a page that looks like it was meant to trap search engines and thus works against you for search results.

When asking these types of questions, it is really best to let us know what you are actually working on because what you do for real estate will be different than what you do for another type of business.

You said, "so that I can optimize for voice search."
How to people search now?  Especially when speaking into their device?  Probably by phrases like, "Where is the best place for pizza near me"

Experiment https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=pizza%20near%20me,best%20pizza,fast%20pizza
pizza.JPG
TessandoIT Administrator

Author

Commented:
Got it. Nice. I have a web app in the Cannabis space that offers strain recommendations based on questions the user answers.

So, for example, the long-tail phrase I'm working on could be something like:

"What is the best Cannabis for Depression?"

Most of the time these are physical or mental/emotional ailments, so it's a larger net but it's also on currently restrained keywords, so this challenge almost evens itself out.

To make matters even more interesting is that I'm driving Facebook traffic not directly to my web app, but to an article that describes the App. Sorry if this adds a layer of complication. (I mention it because the URL of the article below is just as a funnel to my actual app.)

Here is an article I wrote that has the Depression phrase in it three times. Is this the sort of thing you are talking about?

https://scratchpaste.com/is-depression-a-character-choice-or-doomed-destiny-beating-breakups-with-basic-natural-solutions.html

Or optimally would I have that actual phrase in the article more?

Thanks again for your knowledge on this. I greatly appreciate your clear communication.
IT Administrator
Commented:
Solved be creating usable content on sub-domain of site, as opposed to directly in an App.

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