SEO tester

SEO website newbie.  Looking for the "best" option for a service to use to analyze websites for SEO.  Looking for one that will analyze the site, state problems and list actions that should be taken for best SEO.
David BarmanAsked:
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Mal OsborneAlpha GeekCommented:
First step would be the Google Search Console. Quite a bit of useful stuff there.

This IS Google, so far more credible that sites that 2nd guess what Google might be looking at.

For most "Western" nations, Google is so dominant that it is best to just concentrate of them alone, most of what you do to help ratings with Google will also help with Bing, Baudu, Yahoo etc.
David BarmanAuthor Commented:
Understood.  I have seen some SEO services that provide analysis of sites.  They check for recommended content, speed analysis, etc.  So we are looking towards that.  So I was looking for some insight on what other felt was a best choice.
Scott FellDeveloper & EE ModeratorCommented:
There are two distinct functions. When you say SEO, that really just pertains to making sure your site has well formed code and loads at a decent speed. For that you can use https://validator.w3.org/ to test for basic coding issues.  Don't get too caught up on this however, even sites like Google has issues if you test them.   What this can't test for is being semantically in good order. In other words, are you using h2 tags just to make the text bigger or are you writing like a highschool term paper with just one topic sentence and several sub topic sentences all with good supporting content.  You can also use your browsers console (hit f12) to check performance issues. https://developers.google.com/web/tools/chrome-devtools/
https://developers.google.com/web/ 
https://developers.google.com/web/fundamentals/performance/why-performance-matters/

I said there were two distinct functions when you say SEO.  I think what people really mean is the marketing aspect as far as getting your site to rank above competitors.  This is a much larger issue to attack and depends on many factors.  To start, make sure your google local listing is properly filled out.  (business.google.com) https://support.google.com/business/answer/7091?hl=en

You also want to check your site with the Google Search Console as well https://support.google.com/webmasters/answer/35291?hl=en

The main thing is your site should have a lot of very good content to the point I am compelled to share the goodness with others.
Lucas BishopMarketing TechnologistCommented:
As mentioned above, Search Console should be your first course of action.

Now, if you want even more insight than what it provides, I'd recommend looking at one of:
  • semrush.com
  • ahrefs.com

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David BarmanAuthor Commented:
Thank you for the insight.
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