Finding qualified marketing company

yballan
yballan used Ask the Experts™
on
Dear Experts,

I am a part of a team that developed an iPhone/Android game.  We are in a unique position because the sponsor of the game is willing to pay a lot to get this app marketed by an experienced digital game marketing company.

My issue is, I am not familiar with the gaming industry at all, and not sure how to find such marketing company.  The 2 contacts I found through my professional networks did seem qualified, but as soon as we start talking budget, they stop responding.  (I was told to start from 20k, but my sponsor is willing go pay quite a bit.  He wants this game to be popular.)  
Perhaps they are not willing to work with such small team of developers?  I am thoroughly stumped to how I can proceed with this problem.
Please advise.
Comment
Watch Question

Do more with

Expert Office
EXPERT OFFICE® is a registered trademark of EXPERTS EXCHANGE®
Martin NguyenHelpDesk Technician
Distinguished Expert 2018

Commented:
Hi Yballan,

Congrats on making a mobile game and finding a sponsor who wishes to market the game :)

In regards to the question, I wanted to clarify a bit what you wanted some advice on.

Are you looking for:

1. Specific marketing companies that can help market your game?

or

2. A strategy to market your game?

Author

Commented:
Dear Martin, thank you for your reply.  What I need is #1.  I need a professional to do the marketing.
David FavorFractional CTO
Distinguished Expert 2018

Commented:
The answer is... "The bigger your budget, the more options you'll have."

Likely best to just start interviewing companies, as to truly answer your question will require in depth information about your game, monetization, marketing budget, many factors best handled via detailed voice conversations.
Learn SQL Server Core 2016

This course will introduce you to SQL Server Core 2016, as well as teach you about SSMS, data tools, installation, server configuration, using Management Studio, and writing and executing queries.

Top Expert 2016
Commented:
have you considered sending evaluation units to game reviewers?
Usually when designing something one sets up a desired market demographic.
20K may have been way too low perhaps the get in the door price is much higher.. I would be more inclined for the marketing company to come to me with what can they do for X, 2X, 5X, 10X
I also have absolutely no idea what popular gaming sites (general and subdivided by genre) per impression rates are. You would also want to know how many unique visitors to a site are and the makeup of the users.

Author

Commented:
Dear Experts, thank you for your recommendations, I will get these answers to my sponsor.
asking google for game marketing companies returns 10+ links llike
--
15 Best Gaming Marketing Agencies 2019 - Hire the best with Credo
https://www.getcredo.com › Team Members › Gaming

Looking for the best Gaming marketing companies and consultants? Credo's curated the best to help you grow your business. Have a look!
--
you will have to contact some and see if they fit your requirements. (and see if they have had ant successes.)
Submit the game to the Apple store. If they give it a good rating on their site, you are in.
-
? for my information.
Why does your sponsor want to spend $$$$$ on the game. Does it advertise their product? How do they expect to get their $ back?


-
-

Author

Commented:
Thank you, aburr!!!

Do more with

Expert Office
Submit tech questions to Ask the Experts™ at any time to receive solutions, advice, and new ideas from leading industry professionals.

Start 7-Day Free Trial