Wix website and SEO

LICOMPGUY used Ask the Experts™
Hey there, based on what I have on my plate and the fact that I was doing this client a favor they have a pretty much a non-existent budget, I did a wix site for them as they move away from their franchisor and go independent.  

It is a local cafe, before with the franchisor enter the business name or mention products and the town, or adjoining towns, they would always come up first on page one.  

The website was published on Wix about a week ago.  Is it that wix is a disaster when it comes to SEO or Google takes forever to index or I need to change what/how I did it for searching key words, or make longer phrases on hidden pages - anyone with any advice would be hugely appreciated.  

Compared to the old site, people are saying it looks really nice -BUT it needs to come up in search.  Just don't have time and they don't have a budget to pay webdevs.  

Just not really my area and trying to help them out amap!

Is there a way to have google (and other search engines), reindex etc, after changes? Tools to measure where it ranks or if changes improved results etc?

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Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

First, whenever you change url structure, your search results do go down.  

If you have not done so already, you should set up 301 redirects and wix makes this easy https://support.wix.com/en/article/setting-up-301-redirects-from-one-url-to-another.  That should have been done before making the site live.

You can see links that are  broke by going to site:experts-exchange.com (replace experts-exchange.com with your own domain name).  You should also go to Google Search console https://search.google.com/search-console/about. This will show you the links and there you can also do some redirection.

Make sure Google knows where your site map is https://support.wix.com/en/article/submitting-your-sitemap-directly-to-google

Finally, make sure your local information is up to date https://www.google.com/business/

Bing will have similar consoles as google and you should update.  https://www.bingplaces.com/Dashboard/Home, https://www.bing.com/webmaster/help/submit-urls-to-bing-62f2860a

Once you take care of your redirects and sitemap information as well as making sure your business listing is complete, you should start getting back in results within a week to a month.  You always take a small hit when changing, just make sure you have this stuff taken care of for any new changes going forward.
David FavorFractional CTO
Distinguished Expert 2018

1) Thoughts/ideas?

WIX... sigh...

WIX is a black box, so everything's speculation... because...

With WIX you have no logs, so you know exactly zero about anything going on.

You can refer to your Google Search Console data, which will tell you some data.

Generally though, stick with WordPress for any money projects, as either in the beginning or over time, you'll require WordPress flexibility.

2) Is there a way to have google (and other search engines), reindex etc, after changes?

You're at the mercy of WIX here too.

You can attempt to have a link reindexed + if the content hasn't really changed (WIX says it hasn't changed, based on time stamp headers), eventually Google will dramatically defer reindexing of your site.

See #1. WIX is a black box, so even if you're an SEO expert, don't expect much to work with WIX as normal platforms like WordPress.

You'll have to be very careful to discover whether WIX is correctly producing header timestamp changes.

3) Tools to measure where it ranks or if changes improved results etc?

Refer to Google Search Console for this.


Thanks for the info.  How difficult would it be to convert something like this into wordpress?
How would I go about it?  Is it really that difficult to pick it up? I am a techguy, virtualization/Business Continuity/DR etc., but have so little time to get involved in mastering a language.

The one thing I did do which may be useful is I have had the prior business name come up under a google search with a google limited business presence that they offer, and because of that, if you search the old name - and the products we come in first, so just changed the name to reflect the new name and the URL.  But nevertheless, I am looking for them to hit it out of the park hoping that when people look for these products, on their phones like lets go get some xyz - we would come up


Thanks so much
Developer & EE Moderator
Fellow 2018
Most Valuable Expert 2013
I think David is a bit biased. Yes, WP can give you more control but that comes at a price. There is nothing wrong with running a small site with wix, weebly or squarespace.  Changing again is not going to fix anything.  David is also off on the problem is Wix.

Is there a way to have google (and other search engines), reindex etc, after changes?
Wix has a site map https://support.wix.com/en/article/submitting-your-sitemap-directly-to-google and if you hop on Google Search console or similar for Bing, and make sure they are using the sitemap this will happen automatically. Even without a site map, just having pages link to each other such as in your navigation will do the trick. How often Google will update will depend on your site. If you have a lot of users and your site changes daily like a news site, the index can get changed in a day or less. If you have a small site with little or no content changes, it may take a week or so.

Since your expertise are elsewhere, working with a product like Wix is a good choice. It allows you to concentrate on the content. No different than driving a honda with automatic shifting as your everyday car vs a vehicle that has a manual choke, 10 speed manual transmission, no dummy lights, just a gauge for everything from oil pressure, water temp etc.  In the end, it is just easier drive the automatic four speed. Only a gear head enjoys all the gauges and manual operations.


David - thank you very much for your input!  Every little bit helps!
Wordpress may not be an option now, I think I will see what I can do with WIX first

One thing I did do, is establish a business listing with the prior business name on google - and interestingly enough - the business comes up First for many queries so I changed that to point to the new website, and the business name as well.  I have to see if I can add more keywords pertaining to the business.

I did a name change and it still comes up generally first on  page 1 of google, or on android/iphone because of that google listing which agian points to the new website.  Perhaps not the best way, but it gets you there.

Thanks again!

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