Are My Mobile Serp Ratings Bad?

sharingsunshine
sharingsunshine used Ask the Experts™
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How is the best way to find out if your site is performing poorly on Mobile browsers.  I have a caching plugin and there response is to ignore Google Pagespeed even though my page is showing a 68.
https://gyazo.com/0d8a95a07655c3335385271b26c82d8b

Can this value be ignored or is it affecting my Google ranking?

If it is, what can I present to this caching s/w company they are wrong?
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Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
The performance my be from two things.  First, check the console, you have some issues because your using https://theherbsplace.com and the fonts are loading from https://www.theherbsplace.com causing a cross origin issue.  Although, when I ran the test with www, the score was the same.

On the audit page,  there are some suggestions to try. As example, Ensure text remains visible during webfont load
https://developers.google.com/web/updates/2016/02/font-display?utm_source=lighthouse&utm_medium=devtools

Also try to run the audit on a browser using incognito. Your results will change a little.

Sometimes I find making one change affects other things and does the trick.
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
Also, see if you can get your site to use either just www or the naked domain, but not both.

Author

Commented:
I appreciate you catching the www issue.  I put that in .htaccess before and somehow it was removed.  That didn't help with the ranking.

My question still isn't answered.

So, if I am to break it down further: is "first meaningful paint" metric the one that is equal to page load?  Or, is it the metric "time to interactive" equal to page load?

These are metrics that give the score I mentioned originally.
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Developer & EE Moderator
Fellow 2018
Most Valuable Expert 2013
Commented:
Yes, I noticed that it didn't make a difference in this case.

First meaningful paint describes when the page is visible.  On some sites, you can see that the page content is there but you can't click on anything. That is time to interactive which is typically going to take more time than first meaningful paint for sites other than simple html.

What Google is saying is the two reasons why search engines favor faster times are user experience and using up resources for the crawler.
https://developers.google.com/web/tools/lighthouse/audits/first-meaningful-paint
https://developers.google.com/web/tools/lighthouse/audits/time-to-interactive

My own feeling is if you have great content and a slower page, that is better than a very fast page with content that is not meaningful (to users or search engines).  My point is, I wouldn't stress too much over this to get to 100%, just close. If you go through one or two of the items it shows on your audit such as fonts and render blocking, those two changes may make a big enough difference that you can move on.

Author

Commented:
Thanks for your assistance.

I have wp-rocket installed on my WordPress installation.  So, the only render blocking is a jquery that WP needs so I can't defer it according to the Rocket folks.  All others have been deferred.

I read those pages and still didn't find my answer.  I suspect tti is really what is going to be the most used metric.
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013

Commented:
I read those pages and still didn't find my answer.

Well, we know there is no hard and fast answers to SEO.  

The tti link points to https://w3c.github.io/paint-timing/ 
Load is not a single moment in time — it’s an experience that no one metric can fully capture. There are multiple moments during the load experience that can affect whether a user perceives it as "fast" or "slow".
First Paint (FP) is the first of these key moments, followed by First Contentful Paint (FCP). These metrics mark the points, immediately after navigation, when the browser renders pixels to the screen. This is important to the user because it answers the question: is it happening?

If you go to some higher profile sites, even google and run the audit you will find your site is in about the same shape if not better than others.   let's take a highly competitive sector, Attorneys. And use a high population density, New york.  Searching, "attorney in new york city" the first organic attorney site I see is https://www.perecman.com.  To be on the first page, let alone the first actual attorney is pretty big.  When I run the audit for their site, performance = 41, accessibility = 66, best practices =64 and seo = 92.   Your numbers are better than that!  

When you ask, "Can this value be ignored or is it affecting my Google ranking?".  I wouldn't ignore anything, but I also would't loose sleep over it either.  All you can do is what you have done. If there is a technical reason that one of the items suggested can't be done, then you have to decide if you want to ignore it or spend a lot of energy to fix that and will that fix have an positive effect that is worth the effort.   As you can see, a highly competitive business sector in a highly competitive market is on top and they have lower numbers in that respect.

The takeaway is there is not a rule here like 1+1=2.  Good content and PR (public relations) goes a long way. More than anything technical you can do.

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