For my phone game, I have received a lot of Expert advice, - no 'pay to win' - 'not too many ads' - 'focus on gameplay.'
I haven't bought anything on a game yet. On 'wordscapes,' I have watched ads to gain coins. That seems to be a winner for them.
Compared to a blog, what are Adsense for games - CPM's and CPC's like for publicity and generating revenue?