How does Adsense for games revenue compare to a blog's ?
Hi
For my phone game, I have received a lot of Expert advice, - no 'pay to win' - 'not too many ads' - 'focus on gameplay.'
I haven't bought anything on a game yet. On 'wordscapes,' I have watched ads to gain coins. That seems to be a winner for them.
Compared to a blog, what are Adsense for games - CPM's and CPC's like for publicity and generating revenue?
Thanks.
For my phone game, I have received a lot of Expert advice, - no 'pay to win' - 'not too many ads' - 'focus on gameplay.'
I haven't bought anything on a game yet. On 'wordscapes,' I have watched ads to gain coins. That seems to be a winner for them.
Compared to a blog, what are Adsense for games - CPM's and CPC's like for publicity and generating revenue?
Thanks.
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Games that type to monetize by simply showing ads alongside gameplay are in for a huge struggle. The problem is, just like David says, most people are just going to skip them as soon as possible so CPMs are going to be very low, perhaps $1. Which means if your game has 1000 DAU (daily active users) you're making around $1/day and getting to 1000 DAU will usually cost $10,000+ in marketing. Not a great business model.
The alternative these days are incentived ads. This is where players choose to watch an ad for a specific in game reward (like coins in wordscapes). So players choose to go watch these ads and accept the trade if their time for the in game reward. As a result you can get a single player who happily watches 20 video ads in a single day. And since they're not just ignoring and trying to skip the ad, CPMs can be much higher, maybe $20. So now your 1000 DAU game with players watching let's say 5 ads each per day and $20 CPM is making $100/day or $36k/yr. Not a fortune but it's starting to look like a business if you can aquire those 1000 DAU for say $10k.
For these you're not generally looking at AdSense, but there's a ton of competitors in the mobile video ad space - companies like inmobi. Search around and you'll find dozens.
Hope that helps,
Doug
The alternative these days are incentived ads. This is where players choose to watch an ad for a specific in game reward (like coins in wordscapes). So players choose to go watch these ads and accept the trade if their time for the in game reward. As a result you can get a single player who happily watches 20 video ads in a single day. And since they're not just ignoring and trying to skip the ad, CPMs can be much higher, maybe $20. So now your 1000 DAU game with players watching let's say 5 ads each per day and $20 CPM is making $100/day or $36k/yr. Not a fortune but it's starting to look like a business if you can aquire those 1000 DAU for say $10k.
For these you're not generally looking at AdSense, but there's a ton of competitors in the mobile video ad space - companies like inmobi. Search around and you'll find dozens.
Hope that helps,
Doug
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