SEO keywords in multilanguage website

Marco Gasi
Marco Gasi used Ask the Experts™
on
Hi everybody.
So, I have a multilanguage website. Default language is spanish and supported languages are italian and english.
I'm now working on keywords and Google Keyword Planner gave me different results depending on the language. I mean, I get keywords groups with a similar meaning but that are not the literal translations.
For instance in spanish I get
necesito una pagina web para mi empresa
. Its literal translation in english would be
I need a website for my company
.
But in english, Google returns
creating a website for your business
as a keyword highly competitive.

Since SEO strategies teach to write text inserting keywords smoothly, building correct phrases, my spanish text will be a lot different from the english one, that is the english page won't be a literal translation of the spanish one. The substance will be the same but the form will be significantly different.

My question is: is this acceptable in a multilanguage website?

Hope my question be clear enough...
Thank you
Comment
Watch Question

Do more with

Expert Office
EXPERT OFFICE® is a registered trademark of EXPERTS EXCHANGE®
Ugra Narayan PandeyCloud Security Expert

Commented:
Yes, I am also facing the same issues while translating English content into different languages like Russian, German.

So I do, First I translate the sentence not paragraph then put my keyword as per Google search on the particular region.

So my suggestion to translate each line not paragraph because when you translate the whole paragraph it changes the meaning and formation.
Marco GasiFreelancer
Top Expert 2010

Author

Commented:
Hi Ugra, thank you for your comment.
But I'm still not sure. Assuming to translate sentences, we anyway need that sentences be coherent with the paragraph style and this must be coherent with the whole text style.
Let me use the example of the keywords I cited in my question. If I want to use "necesito una pagina web para mi empresa" in spanish I could write something like this:
a)
Hoy en día, por cada empresario llega al momento en que piensa: "Necesito una pagina web para mi empresa" y empieza a buscar en Google una solucción
(literal translation in english: Nowday for every entrepreneur comes the time when he thinks: "I need a website for my company" and he starts to look for a solution in Google)

But in english I didn't get "I need a website for my company" as keywird: I have got "creating a website for your business", So I could write something like this:
b)
When it comes to creating a website for your company, like every other entrepreneur you probably start looking for a solution in Google

As you can see, the 2 sentences a) and b) are really different though the sense be the same. Is it acceptable this difference? Oa there is some contraindication?
Cloud Security Expert
Commented:
Yes, got your point but it will happen while you translate Spanish into English, It's a change style of writing. You want to target "I need a website for my company" but its translated into "creating a website for your business". So search "creating a website for your business" on Google with target region IP address and check which result is showing it related to your business or not. If result showing related to your business then it will ok if not then search which keyword your competitor targeted.

For US IP - https://www.google.com/?gl=us&gws_rd=ssl
For UK IP - https://www.google.com/?gl=uk&gws_rd=ssl
For Spain IP - https://www.google.com/?gl=es&gws_rd=ssl

Is it acceptable this difference? Oa there is some contraindication?

Yes, it acceptable.

And, As per my ranking result, I get traffic from all related keyword which searches on that region language.

So, Don't worry just translate the content and put keyword directly in Heading, Paragraph.
Marco GasiFreelancer
Top Expert 2010

Author

Commented:
Thank you so much
Ugra Narayan PandeyCloud Security Expert

Commented:
You are welcome...

Do more with

Expert Office
Submit tech questions to Ask the Experts™ at any time to receive solutions, advice, and new ideas from leading industry professionals.

Start 7-Day Free Trial