Wrong image is showing up for Featured Snippet!

I get a different image - it happens to be the first image that comes up when you run that same query against images.google.com. I also see the image from your screen grab in the results in position 5 or so.
Can't say why - just putting it out there in case it is useful

Pretty interesting.

The search - site:seozones.com sproutsocial.com - shows no sproutsocial.com links on this site... so this suggests...

Google is inserting a random images from elsewhere, it seems an image is pulled from Google Images at random.

First time I've seen a Featured Snippet like this.

You asked how to fix this. I'd guess you'd have to inject an image into Google Images, optimizing the file name, then link the image onto the seozones site... as a first step...

This might or might not work. Certainly take some time + traffic to get working...

Looks like the main problem... if you can call it a problem... is you have no image on your page... and the other images showing up in your Featured Snippet all have near exact match file names to the related search intent.

If you get this fixed, update this question with exactly what you did.

This reminds me to fix a couple of my own sites. I do believe it has to do with structured data. Google also notes that even with everything marked up 'properly', there are no guarantees as to what they pull.


https://developers.google.com/search/docs/guides/intro-structured-data
https://developers.google.com/search/docs/guides/search-gallery
https://developers.google.com/search/docs/guides/sd-policies

Scott Fell brought up an important consideration.

Currently you hold a Featured Snippet. Congrats, as my experience is, holding a Featured Snippet spot boosts CTR (Click Throughs) by 35%+, sometimes much more.

The main reason sites loose Feature Snippet placement (so long as traffic remains somewhat constant) is HTML syntax errors.

SEOZones HTML Syntax Check shows your current errors.

Tip: If you'd like to ensure you keep your Featured Snippet placement, fix your content so HTML Syntax is 100% clean (no errors, no warnings).

Featured Snippet placement is a goldmine.

Once you have your placement, ensure your HTML structure remains pristine/valid, so you can keep your placement.

David, okay thanks for pointing out fixing those errors which I'll fix and see if that helps.

Also, I'll take a look at the images on that page as well.

You're welcome!

Be sure when you figure this out, even if question's closed, post an update saying how you fixed this.

Thanks!

Lol, before I posted this a few days, my site was visible as the Featured Snippet and on page 1 and now only Featured Snippet --> https://www.searchenginejournal.com/google-web-pages-in-featured-snippets-not-repeated-in-organic-listings/344748/

This change has been coming for a long time, as having a Featured Snippet along with a repeat listing in SERPs was really an error... to many people...