It will be registered under your name/company, or the name/company of your customer.
They are now the owners of this license, and hence, with the info coming from MS (Volume License + Authorisation nr), they can log into the Volume License Center:
After logging in, providing the VL + Auth nr, the license(s) will be ready there. Along each license, is a product key.
Feeding this key into Win7, will change the characteristics of the license, clearly stating it's now activated with a "extended support year 1" license.
Obviously, doing the Windows Update routine, MS checks these things, and only Win7 activated with these special keys are getting the updates.
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