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Lev Seltzer
Flag for Israel asked on

ISO way to send one email to under 20,000 recipients

My client uses MailChimp to send out mail to approximately 15,000 recipients.
They now want to send out an email from a 3rd party and they don't want it to look like it comes from them - instead from the 3rd party.

We thought about changing the mailchimp configuration, but that might not hide my client properly.
We thought about creating a new mailchimp account for the 3rd party and paying $200 or so. Not sure if that would work well, and if mailchimp would get upset because in theory we are sending one email to people who never subscribed.

Does someone have a relatively safe suggestion? We can pay $100 to $200 for the solution to send mail to under 20,000 recipients.

Thank you.
MailchimpInternet Marketing

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David Favor

8/22/2022 - Mon
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David Favor

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David Favor

Actually a better way of saying this will be the new From: address domain + related IPs run the legal risk + RBL risk, as this sounds like a different property than the original opt-in.

Likely biggest problem will be low/no deliverability.
Scott Fell

There is something to be said for getting emails to an inbox from a recognized source. With that said, you can change the from info in mailchimp https://mailchimp.com/help/edit-your-emails-subject-preview-text-from-name-or-from-email-address/ 

As an alternative, you can use a third party smtp service such as SendGrid and they also have an email newsletter service much like MailChimp now. I know David's preference for something similar is MailGun.

I would start off by doing a test run in MailChimp where you changed the from name for a campaign and see if that does what you expect.

If you are going to use a different domain name, you probably will have to of course own that domain name but then also add the spf/dkim info so that you do not get the on behalf of. I think just changing the friendly name, most people will not dive that deep into the domain name.  

If you are really just trying to make everything look different like it came from a different source, I would use a different service altogether.  Again, as David mentioned, that may end up being a one off because it may come off as spam because it will not be a recognized source or one they gave permission to.
Lev Seltzer

ASKER
Thank you for your helpful information. I convinced the client to not try to "spam" their own list. Instead they are looking at third-party advertising services that would blast the information on their own lists.
Your help has saved me hundreds of hours of internet surfing.
fblack61
David Favor

You have a trade-off here.

1) Sending with a From: which has been used before, you'll likely have good Delivery + Inboxing... if... your SPF records are correct + DMARC policy-reject.

2) Sending with a random From: likely you'll have near zero Delivery + Inboxing, as there's no correlation between the From: + recipients, so the From: is sending an unsolicited SPAM message.