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Within Internet message handling services (MHS), a message transfer agent or mail transfer agent (MTA) or mail relay is software that transfers electronic mail messages from one computer to another using a client–server application architecture. A MTA implements both the client (sending) and server (receiving) portions of the Simple Mail Transfer Protocol (SMTP). The terms mail server, mail exchanger, and MX host may also refer to a computer performing the MTA function. The Domain Name System (DNS) associates a mail server to a domain with mail exchanger (MX) resource records containing the domain name of a host providing MTA services.
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The difference being that a marketing email normally has a list of values and a template form that sends individual message pulling from the list of values. (a mail merge) Why you are going over your limits means that a large amount of your users are requesting a password reset.
It could be that one webserver is sending the password reset and not getting back a response that it recognizes and then loops to try and send the email again even though the email was sent properly.
Analysis of the logs would show you what is going on. This could also be a crude form of DOS attack and the email address is getting rejected and you are not acting on the email rejection that is received from sendblue when they try and send to that email address. i.e. if I set up a temporary email address of xyz@dwjohnson.ca get the confirmation email, then delete xyz email address on my email server now I try a password reset and you send to xyz and sendblue gets a NDR and your site doesn't realize that its an invalid email address and I keep doing the password reset via a script eventually I will use up your quota.