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How to Buy More RAM for laptop? Brand and Quality Questions

My laptop came with 16 but want to upgrade to 32Gig of RAM for this laptop:

ASUS ROG Strix Hero III G731GW-XB74 17.3" laptop 16GB DDR4-2666 RAM

Which brand of memory should I purchase?
Also, within brand, there are different price points.  Is spending more per gig worth the additional expense?  I'm doing video editing and number crunching.
If possible, send me some links.

I have to toss/sell the 16Gig it came with.
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brothertruffle880
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Crucial has "gaming memory" and memory that has no designation.
What does gaming memory have that regular memory does not have?
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Member_2_231077

Your CPU supports DDR4-2666=1.35V, LPDDR3-2133=1.2V so there's no sense getting RAM that's faster than that since it'll just clock down anyway.
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William Fulks
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There is no such thing as "gaming" RAM. It's basically a marketing gimmick. In desktops you might have RAM with heatsinks or something on it, but otherwise RAM is based on capacity and speed. Make sure you match up the stats required for your system, then purchase accordingly.
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Wow!  Thanks everyone! I'm purchasing that machine because I'm doing video editing, graphics and programming work.  I'm definitely NOT a gamer.  

And I am a believer in maxing out my RAM always. Been doing that ever since my first 386/33.
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Is Crucial the best memory?
Who else makes memory these days?
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GREAT HELP EVERYONE!  MANY THANKS!!!!!
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