Analytics

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Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics.

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The role of marketing has made dramatic shifts over the last decade. With the prevalence of AI and more sophisticated business intelligence, the role of Chief Marketing Technologist has emerged to manage it all. Here's why the position matters, and how their expertise impacts the world of tech:
http://blog.experts-exchange.com/martech/chief-marketing-technologist-what-this-role-means-for-tech/
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[Webinar] How Hackers Steal Your Credentials
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[Webinar] How Hackers Steal Your Credentials

Do You Know How Hackers Steal Your Credentials? Join us and Skyport Systems to learn how hackers steal your credentials and why Active Directory must be secure to stop them. Thursday, July 13, 2017 10:00 A.M. PDT

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by:Daniella Barion
That's great!
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Analytics

403

Solutions

11

Articles & Videos

578

Contributors

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics.