A blog is a discussion or informational site consisting of discrete entries ("posts") typically displayed in reverse chronological order. Blogs can be the work of a single individual but more recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited and "microblogging" systems help integrate blogs into societal newstreams.

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Essay about what professionalism means to software developers.
Complete Guide For Getting A Job At Facebook Or Google.
The success of any business whether a startup, SMB or MNC, it depends on your marketing skills. These marketing strategies will work best as these are suggested looking to the e-commerce trends and psyche of customers. Try them now and assess if they really work for your e-store.

There is a massive demand for content on the web right now, and it doesn't look like it's going to stop any time soon. But, if you are running a business blog, it's not just enough to offer your audience lots of content. It needs to be high-quality content if you plan on making an impact and boosting your business. So, in short, you need to be able to write awesome content, and be consistent at it, which is easier said than done.

But, the following 7 simple rules may be able to make your job a lot easier. Keep on reading.

1. Always Provide Answers

It's just common sense. Put yourself in your audience's shoes. If you are performing a search on Google, Bing, Yahoo, Yandex, or any other search engine, you are doing it because you are looking for answers or useful information. Once they click on your article, they will expect to find answers that correspond with their question. If they’re not there, they will go somewhere else, because the sheer volume of content out there is enormous. 

2. Make Your Content Original

We all know that Google doesn't like duplicate content. In fact, it penalizes it. But, it's not enough to make your content unique in a sense that you're using your own words to describe something that is already out there. The goal is to make your content original, too. Try and tackle the issue from a different point of view and come up with some new solutions that haven't been shared anywhere else. Google's algorithm is pretty smart right now, and it will be able to sense if your content is original.

3. Come up With Strong Headlines
Because there is so much content out there that is easily available, people are extremely picky and impatient in their search for it. About 80% of the people will check out your headline, which sound like a good number. But, only 20% of those people will decide to read the article that is behind the headline. This means your headline should be catchy, but most of all, specific, so that the reader knows what's in it for them right from the get-go, before they even click on the link. 

4. Make Sure Your Content Is Concise

This doesn't mean that there is no room for longer, more detailed pillar posts. But, the majority of your audience members are used to scanning and skimming the content first. In order to convince them to stick around and read the entire article, break it down into short paragraphs, each with its own subheading. Also, try and introduce only one idea per paragraph. You can also create a series of post that tie into one another, so that they keep coming back for more. 

5. Present the Most Important Ideas and Information First

This is a logical continuation of the previous paragraph. Instead of waiting for the conclusion to provide your readers with an important insight, deliver it right away. Remember that they like to skim the content. If you provide them with your key ideas right away, you will spark their curiosity, and then elaborate your point within the article. This is also known as the inverted pyramid method.

6. Use Visual Content

People enjoy eye-catching visuals, so regardless of how good your written content is, spicing it up with some cool images, videos, diagrams, screenshots, or infographics is a must for every serious business blog nowadays. But, make sure that each of those is relevant to your content. Simply stuffing your article with generic stock photography should be your last resort. 

7. Proofread Your Content

If your content is free of any grammar, spelling, and stylistic errors, nobody is going to notice, because that is something that should be a given. But, if your articles are full of mistakes, the readers will have a tough time taking your blog, and your business, seriously. It's a drag, but proofreading is something that needs to be done.


As you can see, coming with amazing written content for your business blog does take some effort, but if you decide to follow the tips shared in this article, you will be able to improve your results in no time. 

SEO can be a real minefield to navigate, but there are three simple ways to up your SEO game just be re-assessing your content output.

Expert Comment

by:Kuldeep Bisht
Hello Steve,

Good tips. With the content optimization you have to optimize your page title as well. This is the first things that shows up in SERP.

Keep up the good work.

In this blog, I will share you some basic tips for content marketing and to rank your website on Google.

Author Comment

by:Virat Singh
Have done the mentioned corrections and have re-submitted it.
Hope it works this time


Author Comment

by:Virat Singh
Thankyou :)

This article will shed light on the latest trends when it comes to your resume building needs. For far too long, the traditional CV format has monopolized the recruitment market.
In order to have all security and back ups taken care of, WordPress users can sign up for services with WP Engine.
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by:Kyle Santos
Great job!
Read about how to approach blogging and about ways to do it right. Stand out from the crowd and let your knowledge be consumed by a large audience. This article aims to explain how your blog should look like,  the most important things to do while building it, and how to connect with other experts.
If you don't have the right permissions set for your WordPress location in IIS, you won't be able to perform automatic updates. Here's how to fix the problem.
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Please make sure IIS_USRS having the Full Control to your Wordpress folder recursively.

With Wordpress gaining more and more popularity not only as blogging platform but as a shopping or CMS solution, it's worth to know which plugins are the first ones to grab and integrate with your website. We will briefly go over the most useful plugins such as TablePress or Google Analytics.
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by:Jason C. Levine
Jetpack contact form does not allow you to use reCaptcha anti-spam protection out of the box

No, but the better form plugins use a honeypot or timer-based approach which is a vastly better UX than any captcha. Captchas suck for the users and there's a growing body of bots that blow right through recaptcha like it isn't there.

I used Jetpack as an example because for one plugin you get a ton of functionality that could replace a few plugins in your list.  Perhaps a better example would have Formidable (free) or Ninja Forms.

Jason, I hope I addressed at least some of your concerns!

You tried, and I appreciate it and the article isn't terrible at's well-written and engaging and you clearly have a passion for WordPress.  Mostly I'm skeptical of "top X you should Y-ing because Z" articles because they have to be general and unspecific almost by definition.  Each of the areas you touch on (analytics, layout/content, utility, e-commerce, caching, backup and migration) is a universe unto itself and could be the subject of a compare-and-contrast piece that really educates a reader on why you recommend a particular plugin over the competition.

What this current piece doesn't do all that well is account for different use cases. Recommending WooCommerce is a no-brainer for large applications but if you are only selling 3-5 things, it's massive overkill and would send a neophyte down a rabbit hole that they may not find their way out of.  You also don't mention any of the drawbacks or criticisms leveled at particular plugins.  TablePress is a fantastic plugin but you don't mention the absolutely massive overhead it adds to sites because it loads its own js and css to handle what is a relatively simple use case for most users.  While SuperCache creates static pages and appropriately handles rewrites, it doesn't easily allow for minification or async/deferred loading which becomes critical when trying to eliminate render blocking.  It's also under-documented like crazy.  

When recommending anything, I think we have a responsibility as experts to make sure our recommendations are well-thought out and defensible.  This is especially important with something like WordPress which is picked up and used by people with very little knowledge of programming, security, application design, and the mechanics behind serving web pages and turn to plugins to cover up that knowledge gap.

*I* know why you are using the above because I've used them myself and, like you, I understand their strengths and limitations.  I'm not 100% sure someone who is not at our level would be able to feel confident in these choices.  If you feel like pushing yourself a little further on this, you could have a truly great article on your hands, or a series of them :)
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by:Radek Baranowski
I know where you are coming from, I think, and agree it has a bit one-sided approach. What I am trying to address however, is "how to set up wordpress quickly and get it to do things I want" which is a question I often try to answer myself (not only about Wordpress) and which is, I believe, the purpose of Top 10... kind of articles. These are for people who want to build things on their own, instead of turning to experienced (and pricey ;) professionals who have the matter thought through in and out. I completely agree with you that every single functionality I listed might be a separate article. Might as well evolve into something like that, should my (or yours) time allow.
First things first, I say this in many of my articles, but in this one you can take it as fact. I am not in any way an expert when it comes to WordPress. I am strictly a user. I don't know the programming languages involved, and although I could probably glean what is going on from the code, I have never done so.

For many years I did work as a website developer. I did a lot of coding (pre-CSS) in HTML (that is kind of like saying you write programs in DOS -- it means next to nothing, except possibly that you have just dated yourself). Because of this I do have a little bit of a handle on how things work, but obviously not enough. I will admit up front that I did what I tell everyone I work with not to do, under any circumstances, change things directly in your production environment - but I will get back to that.

For a couple of months my blog was down. I take complete responsibility. I was adding plugins, everything was working fine until I logged out and couldn't log back in. I think it had something to do with the functions.php file I edited (I never should have done that, but I am a great Monday morning quarterback ...). During a plugin install, it was suggested that I add a line to this file. Everything seemed to be working fine after the edits so I logged out (I have a feeling that I edited the wrong functions.php file, there are so many ...).

I am a computer analyst as my day job and specialize in computer security
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by:Terry Woods
It's worth noting that ManageWP offers free monthly remote incremental backups. Their daily backup option costs, but I've found the free monthly backups to be valuable, especially in cases where bandwidth to the hosting account is limited, where full daily remote backups blows the resource limit and takes the site down for several minutes, and the backups may fail too. A tool that takes incremental backups solves that problem.
Nowadays, it is so easy to get started with a website and all thanks to the Content Management Systems (CMS) like WordPress, Drupal, Joomla, and many others like them. However, if we talk about the reliability and ratings, WordPress definitely rules the chart with number one position. To some extent, the credit holders to this success are the plugins that are available to boost up presence of the website.

If you stay here with us for few minutes, we will help you to get known with the best plugins that are available for WordPress for varied categories like content or image optimization, security, Search Engine Optimization, and much more. Okay, so let’s get started!

1: WP for Image Optimization
Images play an explanatory role in a blog post but if the images are large in size, the website might take time to load. This will bring negative effect to the website in terms of user experience as well as the search engines.

With WP plugin, the effects can be overcome. It will work on graphic, pictures, screenshots, reduces their file size without affecting their quality. Also, if the blogs prior to the plugin installation have to be optimized, it can be done on one click.

Although, this plugin can be downloaded free of cost, its premium version can be availed for better facilities. For example: the paid version will compress the images that are 8MB or above in size.

2: Infinite SEO for Search Engine Optimization
Considering that a …
An earlier version of this article was originally posted on my personal blog at: ​


In most blogs, a fairly common navigational element is to have links at the bottom of article pages for going to the next and/or previous entry in the blog. This gives readers an easy way to navigate between individual posts, without needing to jump back up to the main blog page each time. If you're using WordPress, as I am, most themes will likely already include this feature for you. However, it's still up to the individual theme, and as I discovered with the one I chose, it might not be there! This meant it was time to roll up my sleeves, and create it myself.

Example of Next/Previous post links at the bottom of a blog entry:

Generating the Links

Fortunately, doing it is pretty easy. The key is to make use of the following two WordPress functions:

  • previous_post_link()
  • next_post_link()

These functions do pretty much what they sound like: add a link to the next post and a link to the previous post. The default behavior for these is actually pretty good and might work just fine for you. Each function would display the following (without the bullets):
  • « Title of Previous Post
  • Title of Next Post »

Where each one was a link to …
I am not an expert on blogging.  So, my first port of call was to read a book, 'Publish and Prosper – Blogging for your Business' by DL Byron and Steve Broback.  This gives a good overview of the benefits of blogging, how to set it up et cetera.

Here’s a link to DL Byron’s own blog:

After reading he book I conducted some research:
• Find the right blogging engine
• Find the right hosting provider
• Decide on what to blog on – if you don’t have anything meaningful to say, stop here
• Theme – what’s this and why are there 5000 of them
• Plug-ins – why are there over 1100 plug-ins
• Search Engine Optimization (SEO) – how do I get noticed

In summary, to work out every possible combination of the above will result in analysis paralysis.  Sometimes, it is good to just put your feet in the water and start.  You will learn as you go along.

So, this is how I did it and this might save you 2 days of research by just getting into the blog sphere:

1) Create an account with Network Solutions
2) Purchase the WordPress Hosted solution.  This will set you back $3.85 a month.  Great package as you can create your own domain name (if available) for free like
3) You need to get a WordPress API for some of the plug-ins to work.  Register on WordPress
Why do you blog?
It’s a question regular bloggers field from time to time, from folks with a preconceived notion that bloggers spend most of their days cranking away on a Comodore in their mother’s musty basement. (I’m an Altair guy myself.)

The way I look at it, everyone has a story to tell … even us nerdy mamma’s boys on our Comodores. Blogging, at least for individuals, gives you the ability to tell that story without any gatekeepers – such as a boss or editor who may want to water down your message or twist your words.

Blogging gives you a voice … and the web allows that voice to be heard by hundreds, thousands, even millions of people from all over the world.

Blogging for business

For companies, blogging can be a different beast completely.

While individuals may use a blog in a journal-like fashion, or treat it as a hub where they can showcase themselves (portfolio sites, for example), or write about a hobby, businesses often turn to communications, marketing, public relations or advertising departments to run their blogs.
Media companies use blogs as a way to cover news stories, issue press releases, and get the news out to the public in a timely, efficient manner.

Evolution of blogs

Today, blogs can take on many forms, and don’t necessarily have to be your traditional, journal-style setup. Take a spin through the repository of WordPress themes and plugins
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Expert Comment

Good article!  Thanks for the time to write it and sharing with us.

Overall I am a fan of blogs and think they can be VERY useful.  Besides the benefits and uses you mentioned I have always hoped blogs could serve two general purposes.

First, give a person a way to write so hopefully they become better.  One thing school, real school with good teachers, taught me is writing helps improve thinking and so much related to it.  Not only do I want my vocabulary to grow, so I can express myself better, but what I say is more thought out and organized.  No matter what the age, skills, education, etc that type of exercise is good for a person -- a mind is a horrible thing to waste. ;)

Second, which relates to some of what was mentioned above, is the sharing of good ideas and views.  Everyone has something they can contribute to society (even if there are, unfortunately, many who don't currently).  If blogs can be a medium to help someone do that, get interested in doing it, or provide an audience for them then I think that is a big benefit.  Like anything else blogs could misused (i.e. spread disinformation, ignorance, or even hate, etc).  I am not suggesting control but I do always hope the "good" uses outweigh the "bad" ones.

Interesting article.  Thanks again for sharing!

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Blogs provide a creative outlet.  Sometimes we write for the sheer joy of putting pen to paper and then reading our own words.  Big bonus if somebody else reads them too :o)

Blogging software provides the tools to dress the story up a bit, add images, etc.  Without somebody providing the medium, you have to know HTML, FTP, and lots of other acronyms if you want to do more than type text.
This how-to not only gives you some answers on what to do when discontinues FTP support, but offers up some solutions for bloggers on a Blogspot subdomain looking to move to their own domain.
According to an email I received the other day from product manager Rick Klau, Blogger will be discontinuing FTP support as of March 26, 2010.

This is a blow for bloggers who have been using the Blogger platform to publish via FTP on their own domains, rather than subdomains hosted by

Blogger, which has been around since 1999, claims that “only .5% of its active blogs are published via FTP,” but if you’re one of those bloggers, like I am, it may be the final straw that sends you over to WordPress for good. And with more than 10 million Bloggers (reports have shown Blogger has anywhere between 10 and 50 million users), .5% is still a big chunk of people.

A big chunk of users who, like me, got started blogging with Blogger, enjoy the simplicity of the platform, and have been using it for quite some time (as Blogger has been trying to phase out FTP use the past four or five years).

Why is this a problem for FTP fans?

Many users like the fact that they have direct access to all files directly on their server. FTP also offers familiarity and allows you to easily back up all of your work. FTP also lets bloggers keep long-established site hierarchy … and bloggers moving over to Blogger’s Custom Domain may run into problems…
LVL 54

Expert Comment

Thanks for the info and article.  I have only just used Blogger to test and never tried their FTP.  Interesting news and thanks for the details and info.  If you sit in on the conference call then I would be curious to hear about it.  A follow up post here could be a good way to share that with us.


A question that came up at the office today, and regularly comes up on Experts Exchange, is "How do I add blog entries to my Facebook page?"

The easiest way I've found to automate this process, without having to use a third-party app or manually posting a link on my Facebook page every time I write an offsite blog, is to update my Facebook page with a note that includes the title and first 160 characters (approx.) of a blog entry.

And you could do this for blogs, articles, or any content type that publishes an RSS feed with a text title or introduction.

All you need is the URL of your RSS feed, and to locate the notes blog importer on your Facebook account, which can be like finding a needle in a haystack. For some reason, Facebook doesn't do a very good job of publicizing or even describing this option, so here are the steps required to get your blog's RSS feed published to your Facebook page:

1. Log in to your Facebook account and go to the notes page, pasting into your browser.

This should bring you to the Notes page, where you should see a "Notes Settings" box on the right-hand side. (If you don't see this box, or can't navigate to the above URL, just post a test note to your Facebook page, and the "Notes Settings" should be visible on the ensuing published notes screen.)
If the messaging in the "Notes Settings" box reads "You are not importing notes from an external blog," well, you need to import your blog.

Adding a blog to Facebook, Screenshot 1.
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Good stuff. No need for banishment :)
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Expert Comment

Good article and topic.  Nice to see the EE Facebook page. :)  Thanks for the info and the time to write the article.

Web Dev ZA
I have always wanted to share on "How to Insert Code Snippet On Blogger". I thought it would be good if I can share this "How-To" with all of you guys out there.

If you were to do a Google search with the right keyword, you should be able to find some gems, however, there is a need to tweak and make sure they work on Blogger.

For Blogger, there are 3 popular methods - Google SyntaxHighlighter, Google Prettify, code snippet plugin for Windows Live Writer. I have tried all 3 but I chose SyntaxHighlighter in the end. The main reason for my choice is its ability to copy code snippet easily without ending up copying line numbers when line number feature is on. Prettify is good but it does not have line number feature. Plugin for Windows Live Writer is not preferred because line number is copied together with the code snippet. This is not user friendly at all. Furthermore, Windows Live Writer is required to be installed.

[ Google SyntaxHighlighter ]


You will need to first download SyntaxHighlighter files. At this point in time, the version to download is 1.5.1. The package comes compressed in a RAR file. To extract the RAR file, you will need WinRAR. You should require only the js files and css file in Scripts and Styles folder respectively.

The next thing you need to have is a web hosting server to host the required js and css files. For me, I uses …

Expert Comment

by:Jenn Prentice
Thanks for writing this article! I just started a blog on Blogger and this was very helpful to read!


A blog is a discussion or informational site consisting of discrete entries ("posts") typically displayed in reverse chronological order. Blogs can be the work of a single individual but more recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited and "microblogging" systems help integrate blogs into societal newstreams.