The need for Texting
We all wear many hats. Part of this article's focus is the marketing hat... and another part is the consumer hat. Those of us who are consumers frequently are either ambivalent toward, or hiding from... those of us who are marketers. We marketers know this, and, like it or not, we have a job to do, and that's to get our message through to you, in any way that's both effective and legal.
Let's face it: it's crowded out there. The roads, the sidewalks, the trains, etc. But most of all, the marketing messagesphere is crowded competing for the attention of the consumer. Email is filtered out or ignored. Voicemail is screened. Almost everything else out there just forms a blurry blob of non-recognition, a "fabric of noise."
Hence the need for Texting, to poke through that fabric of noise, to get your message through.
This article is not about whether consumers love us for texting them. They don't. (Well, not 'til we text them an extra $50 off something at their favorite store, anyway.) This article is about the the nuts and bolts of texting in such a way that we are compliant with our CRM policies. This would mean tracking our text messages, logging them, and probably originating them from within our CRM tools.
Why CRM Integration?
CRM tools like GoldMine, ACT!, and others are the natural vehicle for sending and receiving Text. Features include: automatic logging of all Texts (along with other …