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Content Management

Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content. Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.

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There is a massive demand for content on the web right now, and it doesn't look like it's going to stop any time soon. But, if you are running a business blog, it's not just enough to offer your audience lots of content. It needs to be high-quality content if you plan on making an impact and boosting your business. So, in short, you need to be able to write awesome content, and be consistent at it, which is easier said than done.


But, the following 7 simple rules may be able to make your job a lot easier. Keep on reading.


1. Always Provide Answers

It's just common sense. Put yourself in your audience's shoes. If you are performing a search on Google, Bing, Yahoo, Yandex, or any other search engine, you are doing it because you are looking for answers or useful information. Once they click on your article, they will expect to find answers that correspond with their question. If they’re not there, they will go somewhere else, because the sheer volume of content out there is enormous. 


2. Make Your Content Original

We all know that Google doesn't like duplicate content. In fact, it penalizes it. But, it's not enough to make your content unique in a sense that you're using your own words to describe something that is already out there. The goal is to make your content original, too. Try and tackle the issue from a different point of view and come up with some new solutions that haven't been shared anywhere else. Google's algorithm is pretty smart right now, and it will be able to sense if your content is original.


3. Come up With Strong Headlines
Because there is so much content out there that is easily available, people are extremely picky and impatient in their search for it. About 80% of the people will check out your headline, which sound like a good number. But, only 20% of those people will decide to read the article that is behind the headline. This means your headline should be catchy, but most of all, specific, so that the reader knows what's in it for them right from the get-go, before they even click on the link. 


4. Make Sure Your Content Is Concise

This doesn't mean that there is no room for longer, more detailed pillar posts. But, the majority of your audience members are used to scanning and skimming the content first. In order to convince them to stick around and read the entire article, break it down into short paragraphs, each with its own subheading. Also, try and introduce only one idea per paragraph. You can also create a series of post that tie into one another, so that they keep coming back for more. 


5. Present the Most Important Ideas and Information First

This is a logical continuation of the previous paragraph. Instead of waiting for the conclusion to provide your readers with an important insight, deliver it right away. Remember that they like to skim the content. If you provide them with your key ideas right away, you will spark their curiosity, and then elaborate your point within the article. This is also known as the inverted pyramid method.


6. Use Visual Content

People enjoy eye-catching visuals, so regardless of how good your written content is, spicing it up with some cool images, videos, diagrams, screenshots, or infographics is a must for every serious business blog nowadays. But, make sure that each of those is relevant to your content. Simply stuffing your article with generic stock photography should be your last resort. 


7. Proofread Your Content

If your content is free of any grammar, spelling, and stylistic errors, nobody is going to notice, because that is something that should be a given. But, if your articles are full of mistakes, the readers will have a tough time taking your blog, and your business, seriously. It's a drag, but proofreading is something that needs to be done.


Conclusion

As you can see, coming with amazing written content for your business blog does take some effort, but if you decide to follow the tips shared in this article, you will be able to improve your results in no time. 

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Free Tool: Path Explorer
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Free Tool: Path Explorer

An intuitive utility to help find the CSS path to UI elements on a webpage. These paths are used frequently in a variety of front-end development and QA automation tasks.

One of a set of tools we're offering as a way of saying thank you for being a part of the community.

A big percent of today’s marketing activity is performed through the online environment. The marketing strategies that have existed a decade ago no longer relate to what’s happening today. We’re currently facing a revolutionary era, called the digital era. In ten years, the technology has developed
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FAQ pages provide a simple way for you to supply and for customers to find answers to the most common questions about your company.
Here are six reasons why your company website should have a FAQ page
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Expert Comment

by:Kuldeep Bisht
Comment Utility
Good article.

FAQs help user to understand your terms and polices. It also makes a great user impact.
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In this blog, I will share you some basic tips for content marketing and to rank your website on Google.
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LVL 3

Author Comment

by:Virat Singh
Comment Utility
Have done the mentioned corrections and have re-submitted it.
Hope it works this time

Thanks
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LVL 3

Author Comment

by:Virat Singh
Comment Utility
Thankyou :)

Regards
Virat
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Interactive e-Resume Template Vol. 1
This article will shed light on the latest trends when it comes to your resume building needs. For far too long, the traditional CV format has monopolized the recruitment market.
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Five Golden Stars
Every business owner understands the significance of online customer reviews and the impact it can have on sales and revenues. With technology advancing at such a rapid pace, getting online reviews has never been easier, especially when many regions around the world are already using the Internet.
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Author Comment

by:Superb Internet Corporation
Comment Utility
Do you know when my articles will be approved? Not sure if that's why I only have a few points per the recently submitted articles (x3). Thanks
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LVL 2

Author Comment

by:Superb Internet Corporation
Comment Utility
Understood. Will wait for your update tomorrow on the approvals for the articles. Thanks
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Read about how to choose the best possible content marketing agency to suit your needs. Content marketing has become an integral part of running a successful tech business, so it is wise to be informed.
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Read about how to approach blogging and about ways to do it right. Stand out from the crowd and let your knowledge be consumed by a large audience. This article aims to explain how your blog should look like,  the most important things to do while building it, and how to connect with other experts.
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PowerShell Print Screen
This script checks a path to see if a folder exists.
If the folder does exist you will get output "The folder has previously been created. No action taken"
If not it will create the folder. Then adds one user modify permission to the folder.
It then verifies the folder was created.
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LVL 46

Expert Comment

by:aikimark
Comment Utility
Some recommendations:
* Package this in a function
* Add a parameter, so the user can pass a path for the file to be created.
* Add a standard documentation block that will show up when someone does a help/get-help
* (optional) Add a parameter that would allow the invoking code to pass ownership credentials for the newly created file.
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In this article, we will look at our content management system as a whole, to get an idea of how we will start to manage these content items.
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Expert Comment

by:dwarak besant
Comment Utility
Would you have any recommendations on how to make this add/edit blog entries instead of pages? I'm trying to just add blog functionality to a single page on a website without converting the entire site into a CMS.
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This article shows how a content item can be identified directly or through translation of a navigation type. It then shows how this information can be used to create a menu for further navigation.
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Content Management

Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content. Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.