Still celebrating National IT Professionals Day with 3 months of free Premium Membership. Use Code ITDAY17

x

E-Commerce

Electronic commerce (e-commerce) is the trading in products or services using computer networks, such as the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer (EFT), supply chain management, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Use this topic to discuss online shopping carts, online marketplaces, and e-commerce platforms.

Share tech news, updates, or what's on your mind.

Sign up to Post

While opting for any web-to-print solution, you need to discuss with your team and some of your end users and know their opinions about your decisions. In this article we list down some questions you need to ask yourself.
0
New benefit for Premium Members - Upgrade now!
LVL 10
New benefit for Premium Members - Upgrade now!

Ready to get started with anonymous questions today? It's easy! Learn more.

img source: http://www.thecoolector.co<wbr />m/steve-ta<wbr />lkowski-ma<wbr />rch-robots<wbr />/

Original post on Monitis Blog.



Web performance monitoring is broken into two camps: passive and active. Passive monitoring is defined as looking at real-world historical performance by monitoring actual log-ins, site hits, clicks, requests for data, and other server transactions.

 

This is the kind of monitoring that you need for the day to day, which ensures your business website keeps running optimally, and that there is no downtime to impact your customer experience.

 

Active monitoring is a more experimental approach. It uses algorithms to take current log data and predict future network states. A good example of active monitoring is synthetic transaction monitoring. This involves deploying behavioral scripts in a web browser to simulate the path a real customer (or end-user) takes through a website.

 

Synthetic transaction monitoring is especially important for eCommerce and other high traffic sites as it allows webmasters to test new applications prior to launch. Synthetic transactions are scripted in advance and then uploaded to the cloud as a transaction tests.

 

There are different scenarios where your business would need transaction monitoring in order to stay competitive today.



Entering a New Market 


Before introducing a new application to market you want to have line-of-sight on how real users will interact with that app. Synthetic transaction monitoring provides behavioral scripts that have the ability to simulate an action or set of actions to ensure your application can handle the projected load.

Another benefit of synthetic monitoring is that it helps you simulate what happens when you introduce your application to a new geography. It allows you to test and fix potential issues related to deployments in new regions such as connection speeds (DSL, cable broadband, fiber optics) before real end users arrive. 

 


Finding Issues Before Customers 


Synthetic monitoring helps you to set up baseline tests in order to measure the way your customers will interact with your websites, APIs, or mobile apps. This type of testing can provide direct feedback on performance degradation or availability issues. It also will help your team locate the root cause, engage the right experts, and fix issues before they impact the end users. 


 

Measuring Performance Impact of Third Party Applications 


Today’s websites increasingly rely on third-party features such as carts, ads, customer reviews, web analytics, social networking, SEO add-ons, video and much more to provide outstanding customer experiences. If there’s a weak-link in the chain, or one or more of these elements are not working correctly, it can adversely impact your site.

 

Synthetic transaction monitoring can greatly assist in helping to monitor your third-party applications while also alerting you to potential or real performance degradations and downtime impacts. This helps tremendously in providing line of sight on your service level agreements (SLAs) in order to hold the third-party vendors accountable. 

 


Testing New Features 


Synthetic monitoring is important at any stage of development, but is especially useful for testing your web, mobile, or cloud-based applications before deploying new features into production. During this stage synthetic monitoring can provide a set of baselines and thresholds that reveal any potential obstacles customers may encounter in the real world. 


 

Comparing Your Performance to Your Competition 


With synthetic transaction monitoring you can set up benchmark scenarios to see how your applications are performing over time. You can also benchmark your company’s performance against top competitors within a certain historical time frame or within a specific geographical region. This approach can be especially important for establishing your organization’s strategic outlook for the year as well as for preserving competitive advantage in the marketplace. 

 


Analyzing Your eCommerce Strategy 


If you’re in the eCommerce business, then synthetic transaction monitoring is especially useful for ensuring that your eCommerce strategy is firing on all cylinders. By setting up tests with synthetic monitoring you can get apprised, for instance, about when one of the steps in your website’s online transaction process is no longer working properly. By tracking and analyzing every click and swipe, synthetic transaction monitoring solution can help you to identify problems and prioritize fixes in your website to ensure that customers continue to have the kind of experience they’ve come to expect.

  


Evaluating New technologies 


Another important use of synthetic transaction monitoring is to assist in the choosing, testing, and optimization of new technologies within your production environment. For example, being able to test if a new CDN (content delivery network) is performing as optimally as possible compared to other known benchmarks will help your organization to decide which product or service will provide the most value to your infrastructure.



Sign up for Monitis FREE 15-day full-featured trial! Premium plan starting from $12/month only! 



0

This article was initially published on Monitis Blog, you can read it here.


When it comes to deciding which approach to website performance monitoring is best for your business, unfortunately, like so many options in life . . . it depends. In this article, we will discuss two major monitoring approaches: Synthetic Transaction and Real User Monitoring.

 

Let’s break out a few points on each approach before discussing specific scenarios about when it makes sense for a business to deploy them.

 


Synthetic Transaction Monitoring 


Synthetic Transaction Monitoring is a form of active web monitoring and involves deploying behavioral scripts in a web browser to simulate the path a customer or end-user takes through a website. Synthetic transaction monitoring is especially important for high traffic sites as it allows webmasters to test new applications prior to launch. Synthetic transactions are scripted in advance and then uploaded to the cloud as a transaction test.

 

Of course, what we really want to know is when it makes most sense to deploy synthetic transaction monitoring in the real world. Here are 5 scenarios when you should be adopting this approach.

  


Entering a New Market


Before introducing a new application to market you want to have line-of-sight on how real users will interact with that application. Synthetic transaction monitoring provides the ability to simulate the projected real-world load to ensure your application can handle the projected load.

 

Another benefit of synthetic monitoring is that it helps you simulate what happens when you introduce your application to a new geography. It allows you to test and fix potential issues related to deployments in new regions such as connection speeds (DSL, cable broadband, fiber optics) before real end users arrive.

 

 

Troubleshooting Issues Before Customers Find Them


Synthetic monitoring helps you to set up baseline tests in order to measure the way your customers will interact with your websites, APIs, or mobile apps. This type of testing can provide direct feedback on performance degradation or availability issues. It also will help your team locate the root cause, engage the right experts, and fix issues before they impact the end users.

  


Testing New Features Prior to Deployment 


Synthetic monitoring is important at any stage of development but is especially useful for testing your web, mobile, or cloud-based applications before deploying new features into production. During this stage, synthetic monitoring can provide a set of baselines and thresholds that reveal any potential obstacles customers may encounter in the real world.

 

Synthetic transaction monitoring would also be most helpful for testing your site to simulate how it performs under peak traffic times. For example, if you’re trying to discover what the website will look like during the holiday shopping rush, then synthetic monitoring is your best bet. 


 

Comparing Your Performance to Your Competition 


With synthetic transaction monitoring, you can set up benchmark scenarios to see how your applications are performing over time. You can also benchmark your company’s performance against top competitors within a certain historical time frame or within a specific geographical region. This approach can be especially important for establishing your organization’s strategic outlook for the year as well as for preserving a competitive advantage in the marketplace.

 

 

Analyzing Your E-Commerce Strategy


If you’re in the ecommerce business, then synthetic transaction monitoring is especially useful for ensuring that your ecommerce strategy is firing on all cylinders. Here’s how one source describes it:

“In the world of e-commerce, a synthetic transaction can be a transaction that continuously tries to place an order and monitors if that order succeeded or not. If it does not succeed, it is an indicator that something is wrong and should get someone’s attention immediately.”

 

By setting up tests with synthetic monitoring you can get apprised, for instance, about when one of the steps in your website’s online transaction process is no longer working properly. By tracking and analyzing every click and swipe, synthetic transaction monitoring solution can help you to identify problems and prioritize fixes in your website to ensure that customers continue to have the kind of experience they’ve come to expect.



Real User Monitoring


Real User Monitoring, or RUM for short, is a form of passive web monitoring that has become very popular in recent years. In a nutshell, RUM describes exactly how your online visitors are interacting with your website or application by examining every transaction of every user; it does so by looking at everything from page load times to traffic bottlenecks to global DNS resolution delays. This is the kind of monitoring you need for the day to day, which ensures your business website keeps running optimally and that there are no downtime issues impacting your customers.

 

As with Synthetic Transaction Monitoring, we would also like to know the ideal situations when it makes most sense to adopt Real User Monitoring. Here are 5 scenarios when you should be using this approach.

 


Discover Hidden Performance Issues


Most people have used similar to Real User Monitoring products without even knowing it, such as Google Analytics. 

GA provides a good job of giving you high-level metrics such as page views, click paths, browser versions, and traffic sources. But professional Real User Monitoring is much more oriented towards performance and actual experience of your end-user. Google Analytics isn’t enough if you want a more granular understanding of who is interacting with your website.

 

Here are 10 reasons why it is smart to invest in Real User Monitoring.

 

A more full-featured Real User Monitoring solution will use small bits of JavaScript code to drill deeper and track key metrics across the website and application, including such events as DNS resolution, TCP connect time, SSL encryption negotiation, first-byte transmission, navigation display, page render time, TCP out-of-order segments, and user think time.

 

These metrics provide you with a more detailed picture of your total performance environment. Real User Monitoring is a way of looking at large amounts of data and slicing and dicing it until patterns begin to emerge. RUM can help you find those underlying performance issues that would otherwise go undetected and come back to bite you. 

 


See What Devices Your Visitors Are Using


It’s really helpful to know what percentage of your visitors are coming to your website on mobile devices, such as smartphones or tablets, and how many are using traditional desktops. Knowing this information can make a difference in how you customize the user experience.

 

For example, if you run an eCommerce website and find that at least half the traffic is coming through mobile devices, then you’re going to want to ensure the page load times are as optimal as possible. Expectations are particularly high on mobile sites. In fact, research shows that 57% mobile customers will abandon a site if they have to wait 3 seconds for it to load.

 

There are thousands of various devices, networks, and operating systems out there. By using Real User Monitoring, you can gather the relevant information on each device type in order to customize a user experience that is extraordinary.

 

Certain RUM platforms can also collect additional important information, such as network provider, OS, browser version, user location, application version, mobile device specs, connection type, network latency, and available end-to-end bandwidth.

 

 

Learn How Visitors Interact With Your Site


Visitors take a variety of paths to get to your website or application. Maybe they found you through some kind of blog or video content, an advertisement, or through social media. Once they land there, Real User Monitoring tells you exactly what they’re doing and how they’re interacting with your brand.

 

This is why understanding page views and load times, site page build performance, and users’ browser and platform performance – all across various geographical regions – are key metrics for understanding how your visitors are doing. This is critical because it provides a ton of useful data for how to optimize your site. By identifying important entry points, such as your eCommerce shopping cart, Real User Monitoring will help ensure the site can handle higher traffic loads – especially during peak holiday shopping times.

 


Discover How 3rd Party Scripts Are Performing


Today’s websites increasingly rely on third-party features such as carts, ads, customer reviews, web analytics, social networking, SEO, video and much more to provide outstanding customer experiences. These tools can be very useful but there’s also a downside. If one of the scripts is unoptimized it can keep your webpages from loading correctly. Another more common factor is that slow scripts can delay the load times of your site.

 

Real User Monitoring can assist in alerting you to potential or real performance degradations and downtime impacts that may result from third party scripts. Being able to monitor the business impact of third party scripts can also provide more line of sight on your service level agreements (SLAs) in order to hold the third-party vendors accountable.

 

 

Find Out How Performance Impacts Your Business Bottom-Line


Even with the shift in recent years to focusing on the end-user, there still tends to be an assumption within IT that application runtime metrics are enough to keep things flowing. It is not, and here’s why. Knowing how a single application is behaving at a point in time doesn’t necessarily give a full picture of your infrastructure. We need optics on the quality of the end-user experience across all applications on all devices at all times. It really comes down to this, as one writer has well summarized: “To translate IT metrics into an End-User-Experience that provides value back to the business.”

 

In other words, there needs to be a clear correlation between web performance and business performance. This is where Real User Monitoring can help. RUM can provide useful insights into the relationship between website load times and sales conversions on key pages so that you can prioritize which pages need to be optimized.

 

At the end of the day, what really matters is that your visitors are enjoying a great user experience at your site and converting into paying customers. The elegant website, the advertisements, the images and other the bells and whistles are all well and good. But if visitors are leaving your site soon after arriving, then something is amiss. Real User Monitoring can make the difference between a casual visitor and a paying customer.



Monitis is designed to monitor your websites, servers, applications and more, anytime from anywhere. 

See for yourself - take Monitis for a FREE 15-day full-featured trial! 

0
Businesses who process credit card payments have to adhere to PCI Compliance standards. Here’s why that’s important.
1
3 proven steps to speed up Magento powered sites. The article focus is on optimizing time to first byte (TTFB), full page caching and configuring server for optimal performance.
1
Learn about the eCommerce marketing trends for the year ahead.
1
 

Expert Comment

by:Mayank Tanwar
Comment Utility
Thanks for the post. Really very helpful information, by using these tips we can improve our sites SERP in Google and getting more customers, traffic .
1
How important is it to take extra precautions to protect your online business? These are some steps you can take to make sure you're free of any cyber crime.
6
For both online and offline retail, the cross-channel business is the most recent pattern in the B2C trade space.
1
Superb Internet Corp - SSL Certificates
SSL stands for “Secure Sockets Layer” and an SSL certificate is a critical component to keeping your website safe, secured, and compliant.
Any ecommerce website must have an SSL certificate to ensure the safe handling of sensitive information like a customer’s personal and credit card information.
1
Are you using email marketing software? If not, you're missing out on effortless marketing and the reaching of desired conversion rates through email marketing software.
0
Free Tool: Port Scanner
LVL 10
Free Tool: Port Scanner

Check which ports are open to the outside world. Helps make sure that your firewall rules are working as intended.

One of a set of tools we are providing to everyone as a way of saying thank you for being a part of the community.

Read about how to choose the best possible content marketing agency to suit your needs. Content marketing has become an integral part of running a successful tech business, so it is wise to be informed.
0
E-commerce is quite a gambling world, and you should never entrust your business to a lucky chance. In order to outrun your competitors in a race to attract as many customers as possible, you need to have a well thought-out strategy under your belt. So what are those three key ingredients that will make the recipe work and let your Magento store prosper?

magento-conversion-rate-optimization.png 

     1. Follow up e-mail strategy

 
Did you know that almost 80% of leads are captured between the 5th and 12th contact with a potential client? If it comes as a surprise to you, you surely need a better insight into your follow up e-mail strategy. While many Magento store owners fear being too e-mail overbearing, the statistics shows that you get only 2% of sales on the first contact, 3% by the second, 5% by the third, and finally, around 10% of sale only by the 4th contact with the client. Are you still doubt beating around the bush or are you ready to remind people of your Magento store? Simple guide-lines for a fresh start with a good follow up strategy:
 
  •  Don’t be faceless; put some personality into your e-mails
  •  Stick to well-structured informative content that is to the point
  •  It’s all about being in a relationship with the customer: do not forget such things as birthday congrats/discounts , for example
  •  Time your e-mails right and on a regular basis
  •  Don’t forget a “call-to-action” pitch; all you need is a link-click to your Magento store.


     2. Loyalty program

0
Often people are aiming at development of perfect Magento websites. Though, it is easier said than done. You know what’s much easier? To ruin everything. It can be done in seconds. Many of us experimented with design, tried to change some values directly in database or via Magento import, did some special modifications to Magento attribute etc. All of these can lead to hours of investigations, blaming for your hosting or developer. Even unintentionally pressing wrong key combination or randomly clicking OK in the wrong dialog box can change important options and break the whole system.

One move can crash your Magento, so you have to be very careful and think before applying any changes. Here’s a list of most common missteps can be made and the ways to steer clear of them.

Upgrade shopping cart if you have tons of modules installed and customizations made

If you need to update your Magento to the latest version, but have extensions installed or some customizations made, you might get into trouble. The modules most likely will not support latest versions of shopping cart, since Magento versions differ in internal structure. Even if extension is compatible with newer version, there is no guarantee that upgrade will go smoothly and without a hitch. It is a complete gamble as to whether it destroys your store or not. There is also the chance that a portion of extensions’ files/pieces of code will be damaged, which is no good either.

The solution is: if the …
0
 
LVL 3

Author Comment

by:Kostyantyn Bibik
Comment Utility
Hello,

I'm Maria Kvasnytska. And I have passed all required steps to prove this.

Regards,
Maria
0
I recently read an article which suggested that 60% of businesses in the U.S. that process credit card details online in order to accept payment for goods or services were not Payment Card Industry security standards (PCI) compliant. This statement may not be entirely accurate but what I do know is that the vast majority of companies I have spoken with over the last year that process card details online are not PCI compliant. Some companies simply did not know what PCI compliance was, some thought they didn’t need it, or worst of all, some thought they were compliant and were not.

So what’s the big deal, what is PCI compliance anyway?
If you consider the major credit card companies like American Express, Visa and MasterCard and how they operate, it is very important to them that people, very bad people, don’t get their hands on your credit card information. How do these people get such details? Well, they could simply ask you for them. They could also target online eCommerce sites that collect card details and go on a hacking spree. The latter is what PCI compliance is all about.

Credit card companies want to promote the use of their cards online so they must come up with a way to ensure that anybody processing such details do so in a secure manner. Hence, the Payment Card Industry security standards. These standards are rigorous and not simple to achieve, and most importantly, expensive as it involves lots of processes and consultants.

Misconceptions
7
 
LVL 2

Expert Comment

by:Robert Silver
Comment Utility
This article is out of date as it fails to mention the the newest requirement of removal of TLS v1.0
and SSL.
0
The aim of this article is to help you solve the error "Cannot insert the value NULL into column 'ShortDescription', table 'albert_store.dbo.Nop_Product'; column does not allow nulls. UPDATE fails." problem and allow you to continue updating your NopCommerce version.

Warning: I do NOT advise using these instructions on a live application, but instead recommend you create a development environment first and deploy the new upgraded version of NopCommerce there.

It is important before proceeding to backup all your data, making a copy of your running DB before you execute the described operation. Backup can be performed either from your hosting control panel or from the admin menu of NopCommerce.


Problem.

During the upgrade of your NopCommerce version, may happen that the installation fails and it shows up the following error message:

An error occured: Cannot insert the value NULL into column 'ShortDescription', table 'albert_store.dbo.Nop_Product'; column does not allow nulls. UPDATE fails.
The statement has been terminated. Running scripts from file: C:\inetpub\wwwroot\nopCommerce_1.60\NopCommerceStore\install\Scripts\1.60\nopCommerce_upgrade.sql

Please note that the path included (C:\inetpub\wwwroot\nopCommerce_1.70_Source\NopCommerceStore\install\Scripts\1.60) may vary. In general the path (relative to the application) should be something like:
YOUR STORE \ install \ Scripts \ VERSION \ nopCommerce_upgrade.sql

Open in new window



Solution.

0

E-Commerce

Electronic commerce (e-commerce) is the trading in products or services using computer networks, such as the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer (EFT), supply chain management, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Use this topic to discuss online shopping carts, online marketplaces, and e-commerce platforms.