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Facebook is an online social networking service. After registering to use the site, users can create a user profile, add other users as "friends", exchange messages, post status updates and photos and receive notifications when others update their profiles. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends". Notable features include a News Feed, Friends, a Wall, a Timeline, the Like button, Messages and an inbox, Notifications and Networks and groups.

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If you are a budding entrepreneur and using Facebook for the same purpose, you need to make good use of the available data to gauge the impacts of your marketing campaigns. This is where important metrics come into the picture. These help you optimize your campaigns and monitor your performance.
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Free Tool: Subnet Calculator
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Free Tool: Subnet Calculator

The subnet calculator helps you design networks by taking an IP address and network mask and returning information such as network, broadcast address, and host range.

One of a set of tools we're offering as a way of saying thank you for being a part of the community.

Social messanging services like WhatsApp and Facebook can help businesses in ways that many owners don't even imagine, giving new opportunities to connect with customers. Discover some of the most innovative things they can do for your company.
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The search for the perfect social sharing platform can make you feel a bit like Goldilocks. Some platforms deliver well in one area and fail in another. In this article, I evaluate three well-known social platforms—Buffer, CoSchedule, and Hootsuite—and compare and contrast offerings.
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This article explores several main social media platforms.
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ScamAlert
An introduction to the wonderful sport of Scam Baiting. Learn how to help fight scammers by beating them at their own game. This great pass time helps the world, while providing an endless source of entertainment. Enjoy!
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Expert Comment

by:Tom Crawford
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Thank you Andrew, hope to put  to good use and enjoyment.
Tom.
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Author Comment

by:Andrew Leniart
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Thanks for the comments and endorsements Andrew and Tom, very much appreciated and help me out.  I'm glad you both got some value of the article.

Regards,
Andrew
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Facebook has became the #1 social media platform. People share many funny videos there, yet you don't know how to download them? Now you can download Videos from Facebook in just 3 simple steps.
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There are countless ways to use social media and often times businesses are not using it properly. Is your business making any social media mistakes? Here are some tips to get your foot in the door with social media and make the most of it for your business.
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Owning a franchise can be the dream of a lifetime. It provides a chance for economic growth. You can be as successful as you want.  To make your franchise successful, you need to market it successfully. Here are six of the best marketing strategies for franchisees.
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In this article, you will learn how to create custom audiences using your own email lists. You can use this custom audience as your target audience for advertising on Facebook. This allows you to advertise to your existing audience. Once you've created a custom audience, you will also have the option to create audiences that have similar behaviors and demographics as your audiences, through lookalike audiences.
  1. When you log in to your Facebook account, navigate to your ads manager and click "Audiences", located in the left column. Note: You can also create custom audiences using power editor.  In Power Editor, the selection for "Audiences" is in the dropdown at the top of the left rail. Audiences.png
  2. In Audiences, click the green "Create Audience" button in the upper right corner and select "Custom Audience" from the dropdown menu. Note: to create a similar audience, select "Lookalike Audience" here. You must already have a custom audience to choose from in order to do this.
  3. Choose "Customer List" for the type of audience you want to create. Note: You may create custom audiences here from different sources, such as website traffic and activity from your app. Customer-List.png
  4. Next you can choose to either upload an excel file, copy and paste your list, or import your list from Mail Chimp. Each contact must be separated by a new line or carriage return. Choose either email address or phone number as the type
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This article will take you step-by-step through the basics of ad creation on facebook. You will learn how to create ads for mobile newsfeed, desktop newsfeed, and right column.

1. Login to your Facebook account. In the left column, click on “Create Ad".
Create-Ad.png2. Choose the appropriate campaign objective from the list provided. You should choose the objective which best describes the goal and purpose of your ad.  For example: If the goal of your ad is to send people to your website to purchase something, the best objective would be, "Increase conversions on your website". 
Campaign-Obj.png3. Depending on the objective you chose in Step 2, you will enter the Facebook page or website you want to send people to from your ad. Note: if you want to promote an event or an offer, you have to create these on your page first.

4. Next, choose your target audience is for this ad. You have the option to select from specific geographic locations, age, languages, interests, occupation, education level, and much more. To learn how to create a custom audience, please refer to my article about creating custom audiences.
ad-creation.png5. Select how you’d like to bid in the advertising auction and enter your budget. You can bid on Cost per Click (CPC), Cost per Thousand Impressions (CPM), or other goals such as likes or reach. You will need to select your daily or lifetime budget here as well. To learn more about bidding and budget, please visit:  https://www.facebook.com/help/527780867299597/
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Facebook

817

Solutions

1K

Contributors

Facebook is an online social networking service. After registering to use the site, users can create a user profile, add other users as "friends", exchange messages, post status updates and photos and receive notifications when others update their profiles. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends". Notable features include a News Feed, Friends, a Wall, a Timeline, the Like button, Messages and an inbox, Notifications and Networks and groups.