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Internet Marketing

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Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.

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If you think Google is the only real way to promote your business online – you’re mistaken. The reality is – social media is bigger than ever. And it looks set to continue to grow. While you shouldn’t ignore Google completely – you might be wasting a lot of time (and money) trying to improve your ranking when alternative marketing channels might be a better option.
Find more here
https://www.tabithanaylor.com/blog/how-social-media-could-overtake-google-for-promoting-your-business/
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LVL 2

Expert Comment

by:Allie Watts
Companies should invest more time and budget to developing marketing plans with these platforms in mind. However, marketing plans still need to keep Google as a focal point. Its market shows no signs of falling from the top of the ranks.
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Better audio for more successful meetings
LVL 2
Better audio for more successful meetings

Challenge: S&ME was tired of poor audio quality of Skype for Business calls in mid-sized meeting and training rooms. They were looking for a reliable and cost efficient solution to replace the existing conferencing system.

Are there any site, like Ticket Management Software, which would provide a front end for the hiring of new Sales Agents?

This would be a site which provides an application section, some back-end processing options and an approval process that is managed through the site?

I really have no plans to build such for my own short terms use of it. I need to hire a few hundred agents for a short-term project.

So, hopefully such sites can be configured and put into use quickly.

I really am afraid of going the Salesforce route. I feel that alone could consume my entire budget.

I need a Salesforce Lite ;)

Thanks.
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I have a big idea for a new digital product and am considering using Crowd Funding.

It's a new technology that will help humanity in the pocket-book and bring positive changes to the poorest places on earth, as well as improving things for the middle class, worldwide.

I intend to give the best prices to people who invest in me with Crowd Funding.

What kind of aspects of a plan do I need in order to crowd fund? At the moment, I am being secretive even about the technology, but wold clearly share much more if I decided to crown fund. But I just wonder what elements I need?

I saw a movie the other night that I really enjoyed, but which would have never gotten the funding through the normal movie funding methods. It was crowd funded with 38,523 donations.

What kinds of aspects to do need? I assume that a service like GoFundMe has easy ways to configure the front end and the entire offering.

Do I need web development, for example?
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I lost a URL to a site where you could type the hashtag and find the number of followers.

This way I could see if #Harvey as bigger than #Harvey2017 or #HarveyHurricane.

Does anyone have that free service?

Thanks.
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Expert Comment

by:Daniella Barion
I wonder what comes next?
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LVL 8

Expert Comment

by:Alicia St Rose
That is interesting. It's always a shock to see the introduction of a new generation. So, now we've got Gen Z. Are hitting the Alphabet next? I'm what's known as a Tweener: 1960 - 1965. Because that Baby Boomer Generation went on far too long...
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Translating from one language to another is a pretty standard (but incredible) technology that we're all familiar with. But what about translating to "elephant communication"?

This website translates words, phrases, and emojis into elephant calls, allowing you to send a video of an elephant communicating that word or phrase. I think its a great idea to use technology to raise awareness of not only their amazing social intelligence, but also their decline in recent decades.

I'm fascinated by elephants and think I'll be sending some elephant communication in the near future!

http://news.nationalgeographic.com/2017/08/elephants-language-communication-translate-emotions-spd/
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LVL 38

Expert Comment

by:BillDL
I sincerely hope that nobody records their audio "translations" and then stupidly decides to play them on a mobile phone while on a safari and observing wild elephants.  All it would take is one wrong audio playback to enrage the elephants and result in a potentially lethal encounter.  Similarly, anybody who decides to do the same thing with captive elephants at a zoo might cause the elephants to injure themselves or each other.  Worse still would be playing the mating call instead of "hello" to a bull elephant.

I have previously wondered whether Indian elephants "speak" the same language as African elephants, or the same language with a different "accent", and whether the same would be true for other animals like wolves living on different continents.
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I am looking for a free cloud-based call center software such as Fenero. There is nothing wrong with Fenero except that they don't provide any support at all getting started unless you sign up to pay significantly and monthly.

In their comparison at the bottom of this page, http://www.fenero.com/, they mention Five9 and InContact as being more costly solutions. SalesForce is very costly and is out of the question.

We will be making outbound calls and doing emails.

Free or pay-per-call or pay-per-support incident would be a better model getting started than would a monthly option.

Assistance in finding a better solution for this would be greatly appreciated.
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Man Holding Gray and Black Dslr Camera

Whoever said that “a picture is worth one thousand words” observed a fact that can dramatically affect your marketing success. Most people tend to learn visually, so many publishers commonly acknowledge the effectiveness of visual learning by using more pictures than words in children's books.


Science also supports the effectiveness of learning. For example, according to information published by National Geographic, almost one-third of the neurons in the brain cortex support vision. Furthermore, studies suggest that people can more easily recollect visual information than text-based material.


Although many in the business world have known about the power of visual learning, some have not yet fully optimized their marketing to harness the power of the eye. Fortunately, by learning about visual marketing strategies that work, you can improve your marketing game and your business.


VISUAL CONTENT MARKETING


Social networks and their intensively visual components have driven the adoption of visual marketing. For the most part, users want to quickly find and absorb information. While the reading of text hinders that effort, looking at graphics accelerates it. Additionally, the design elements of an image can enhance its appeal.


At the same time when social media users expect fast results, the people for whom you work also want to speedily benefit from their marketing investment. For this reason, you should recognize visual marketing as a communications tool that can help you meet and exceed the expectations of your bosses and clients. 


Whereas visual content marketing offers much potential, its benefits come only in conjunction with a well-defined strategy. You should define how you intend to reach your target market as well as the amount and format of the visual content that you will use.


A Venngage study reveals that more than one-third of digital marketers prefer to use stock images, such as photographs as they work. Meanwhile, 30 percent of the 300 marketers surveyed said that they use infographics. Moreover, 60 percent of the group believed that visual content was an essential part of their overarching strategy. 


Statistics published by the gurus at BuzzSumo used a sample of 1 million online articles and discovered some interesting principles that can guide your visual marketing effort. For instance, rather than worrying about how many images to include in your post, pay attention to the ratio of images to words. In fact, social media users most often share articles that use one image per 75 to 100 words.


Another part of the BuzzSumo study indicates that posts that contain visual content engage users at 2.3 times the rate of plain-text posts. The research also underscores the importance of relevance in image selection. Also, your graphics should make your post easier to read and understand.



AUDIOVISUAL MARKETING


Thanks to the evolving capabilities of social networks, visual marketers increasingly have a chance to incorporate multimedia as part of their strategy. Audiovisual content builds upon static visual content in ways that can help you achieve your goals. It does this by giving you an effective way to differentiate your business.


Your style of video production can help you communicate the unique personality and values of your firm as well as the special aspects of your products and services. Building your brand identity in this way can have a dramatic effect on business goals ranging from lead generation to customer loyalty.


Video gives you a way to keep your audience engaged. After all, many people who will never read an entire article will watch a marketing clip all the way through. To put it differently, video increases your ability to make a complete presentation of your brand and story.


The impact is another reason why you should include video content as part of your visual marketing strategy. People can remember a useful or entertaining video experience for a long time, thereby delivering ongoing results over the long run. Additionally, through the use of subtitle services, you can extend the reach of your multimedia to people in quiet environments and to the hearing impaired.


Audiovisual content can also help firms communicate their mission and values on YouTube, the so-called “visual” network. Additionally, YouTube hosts the second-largest internet search engine along with more than one billion users and can, therefore, offers you a chance to grow your audience. Also, YouTube is mobile-friendly, so you can reach the growing number of mobile internet users.


Some practical tips can help you optimize your YouTube content to accelerate and improve the quality of your results. For example, the YouTube search algorithm rewards content that causes users to watch and share more than one video during a visit. As a result, you should use YouTube Analytics to identify and learn from well-performing content and use that information to guide your production.


Increase the time users spend watching your video content by adding valuable content throughout each clip. You can also increase viewer watch time statistics by including a screen at the end of your content that invites users to watch additional titles. Also, by using the playlist feature on YouTube, you can extend viewing time by encouraging users to watch batches of your videos rather than a single item.


After optimizing your YouTube videos and playlists, spend time fine-tuning your video marketing strategy to emphasize YouTube. A Brightcove study that included thousands of consumers discovered that they watch one-half of their social videos on the YouTube platform.


Also important is that you create videos that play well on smartphones and other mobile devices. As part of this, consider publishing vertical videos that enable users to see a full screen without rotating their phone. Mobile users continue to dominate the internet, so you must ensure that they can easily view, enjoy and share your content. After all, that Brightcove study showed that three-quarters of shoppers say that social video influenced their buying choices.


Marketers must understand the importance of visual content and then act on their knowledge. By developing a strategy that includes images, you can quickly inform and influence your audience to achieve desirable results. Additionally, by developing an effective audiovisual strategy, you can take advantage of the power of YouTube as you build your brand and following. By using a variety of visual content and optimizing everything you do for mobile, you set the stage for enduring success.

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In a meeting some time back, a comment was thrown on the table that over 88% of companies in the US, with 100+ employees, are using social media.  We don't have any social media presences and are now considering it - we did started setting up just accounts for social media that was mention in that meeting (facebook, tweeter, linkedin, youtube, instagram, pinterest).

We understand this is a vast subject, and maybe complicated, but would greatly appreciated any EE that may have some experience in the topic, share their advice  in:

- what to consider prior.
- which social media get into first.
- how many should we set up in.
- doing this less monies possible (as a start).

Thank you in advance.
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We've been working hard to update the newsletter to highlight our community, offer tech tips and tricks, and showcase our company culture. September's newsletter goes out tomorrow! Subscribe here and let me know what you think. We are excited to see how y'all like it.
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LVL 98

Expert Comment

by:John Hurst
Is it available online and by Notification here?
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LVL 2

Author Comment

by:Allie Watts
It will be available via email and will be an on-site article under the Experts Exchange account later this week or early next.
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Important Lessons on Recovering from Petya
LVL 10
Important Lessons on Recovering from Petya

In their most recent webinar, Skyport Systems explores ways to isolate and protect critical databases to keep the core of your company safe from harm.

Where did I go wrong here?

I promoted this post and granted have not spent much money yet, I don't want to until I can confirm that I am on the right track.

These are the results:
https://www.screencast.com/t/wKdhZzRtz1GQ

This is post I was promoting.
https://www.facebook.com/tpetracker/?hc_ref=ARTt4WRqvbr_g2dMV5GwZL_6RMHRm19Koxj2edg5wSgmrlu6dQ75YkoXLVvE9xpQXyw&fref=nf

This is the product I was promoting on my website https://tedpenner.com/etracker

Assistance is greatly appreciated.
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Hi,

We have a small SAAS platform which various companies use to sell basic products. Each company get's their own shop profile on our platform, which they can share and advertise via social media and other channels... so that customers can buy their products.

We would like to provide our customers with analytics to show where their hits and sales are coming from most. For example, if they share their profile by:

- Facebook
- Email
- Twitter

A - where do the majority of their views come from

B - where do the majority of sales come from

Is there any 3rd party software that we could integrate to do this OR should we look at building something from scratch?

Thank you in advance for your help.
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A relative told me bitcoin mining doesn't require us to pay anything, virtually 0 risk
& we get decent returns from it.  

1. Anyone can point me to articles (for newbie) on how to get started

2. Is it truly low-risk or no-risk?
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I have a client that has a Google Adwords account.  The account was suspended.  The message read:
Your AdWords account has been suspended because it does not comply with our "Misleading Content and Missing Information" policy on untrustworthy behavior.
Policy violation:
Untrustworthy behavior

I have scoured the site and read all of the documentation and for the life of me cannot find what the issue may be:
The google adword Policy is here:
See the policy: https://support.google.com/adwordspolicy/answer/6020955

The online business is the same business as many other businesses that advertising on Google.  Why can the competition advertise and not the this company?

URL: https://www.ein-irs-tax-id-number (DOT) com
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What other digital currency options are there?

Are they getting any traction?
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Dear Experts

We are using sales force automation software sugarcrm and we would like to cookie the prospect when the form is filled in our web/landing pages/social channels so that  when they visit our website we would like to get notification, I understand such is possible with pardot, marketo, hubspot  and act-on marketing automation software but at present we prefer to use only web alert notification functionality hence would like to know any standalone application or plugin available and same is installed on our website. please suggest.
Thanks in advance
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Hi Experts

We have isolated all spam delivery possibilities and considered the factors of ip reputation,  domain reputation and clean list i,e only opted-in contacts and also used the email validation tool and considered the cleansed ones for the campaign, with all done still emails for our existing customers and promotional emails getting delivered to the spam,
1. Now I strongly feel it could be email content could be the reasons , can you please let us know the best practice email content , words or sentence, list of those keywords not to be used, so that will prepare the content accordingly.  
2. some say complete image would be good and some say combination.
please help in above 2 points and any other inputs and suggestions please.
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LVL 3

Expert Comment

by:Anthony Pangilinan
Is it possible to have a place where people with different age range will hang together?

It sounds funny, and I think Kyle can also attest to it, but Pokemon Go achieves this. I've done raids that have included elementary aged kids and retirees. I've seen a lot of stories about children playing with their parents and grandparents and rejuvenating their relationships. The key to achieving this balance could be giving the users something on which to focus besides their own social lives. A 16 year old's social interests most likely won't align with a 30 year old's interests, but creating a common goal that interests people of any age can bring their worlds together.
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LVL 17

Expert Comment

by:Kyle Santos
Well said.  That is one good example for sure.
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In today's business world, data is more important than ever for informing marketing campaigns. Accessing and using data, however, may not come naturally to some creative marketing professionals. Here are four tips for adapting to wield data for insightful, successful marketing strategies.
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Independent Software Vendors: We Want Your Opinion
Independent Software Vendors: We Want Your Opinion

We value your feedback.

Take our survey and automatically be enter to win anyone of the following:
Yeti Cooler, Amazon eGift Card, and Movie eGift Card!

I am trying to duplicate a flyer without changing anything, but one of them, has no copy write statements on the inside page having all the credits.  Can this be replicated and distributed for FREE?

Another pamphlet has a copywrite statement, again can this be reproduced without any changes and distributed for free?

Another example has a copywrite statement like a period 2005=-2011.  Does this mean it can now be copied and distributed without changing anything, and distributed for free.  

Perhaps if the Experts know of a blog or Forum where this copy write is discussed I could surf it myself.  Thank u.
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Looking for a Youtube professional of sorts. Not for uploads or downloads but the rules of the site and their accurate interpretation. Thanks.
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Our team has been working hard to redesign the newsletter for the EE community! Check out August's newsletter and subscribe to receive the updated newsletter full of community articles, tech news, company updates, and more!
Looking forward to getting y'all's feedback.
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images.PNGCommunity posts with images, videos, diagrams, and links catch your eye. Don’t be shy with their use in posts.
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Hi
The last time I received Adsense approval, I invited a lot of people interested in my blog topic to post, to get Adsense approval.
Is this the only way?

Is Google only interested in constant visits, traffic, not blog posts?
Thanks
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Hi Experts

We are using sugarcrm application for marketing and sales force automation, we do many online and offline marketing activities like googe search, email campaign, facebook campaign, google display Ads and offline like hoardings, news paper etc, the challenge is the we have big list of online integration with sugarcrm.  At present we are handling , one of the example , if the search user in the internet clicks on the  Adwords that is of our campaign  and click on it then fill the form where the form code will have UTM Source as Google and when form is filled and submitted it pushes the lead to sugarcrm and at sugarcrm side based on the UTM Source = Google then Lead Source is Web-Google. please find the attached list, day by day such list is growing and some times the digital agency does not exactly place the keyword as per the Sugar mapping hence lead source becomes Blank.  also report source columns are too big . Please suggest the best practice for the lead source and UTM source. thanks in advance.
utm-source.xlsx
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Internet Marketing

7K

Solutions

7K

Contributors

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.