Internet Marketing

8K

Solutions

7K

Contributors

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.

Share tech news, updates, or what's on your mind.

Sign up to Post

Internet Marketing for Search, Social and News
What are the primary internet marketing channels and internet marketing methods? Find out in this article. We also look briefly at what these two terms mean. Do you need a list of links to the most popular channels and a list of links to the most popular methods? Find them here.
0
Starting with Angular 5
LVL 12
Starting with Angular 5

Learn the essential features and functions of the popular JavaScript framework for building mobile, desktop and web applications.

digitalmarketing

Every business relies on effective marketing to get the word out and sell products. It doesn’t matter what industry you’re in—if people don’t know your product or solution exists and why they should buy it, your company will not be successful. Unfortunately, many people working in tech today don’t have much knowledge of what strategies are used, and which tactics are most successful. 


If you don’t know that much about modern marketing, you’re definitely not alone! With that said, you should at least know the basics of effective tech marketing. Even if you’re not involved with marketing, knowing best practices will help you understand your consumers and help you serve them better.


Shifts in Marketing Strategies


Marketing today is much the same as it was a few decades ago, but the Internet has given us new mediums and the potential to reach an unimaginably large audience. Ads were once the biggest portion of any business’s marketing budget, but Americans have become more and more jaded about them over the years (with the possible exception of Superbowl commercials). 


With the more immersive environment of the Internet, ads have begun to lose their power and have become more annoying to the average buyer. 91% of people feel that ads are more intrusive today than they were two years ago, and 81% have navigated away from a webpage or closed it entirely because of pop-up ads. With these shifting attitudes, marketing tactics have changed as well. If your tech marketing could use some improvement, here are some best practices for modern marketing that can help any company succeed.


Understand Consumer Behavior


This is one of the most important principles of marketing. If you don’t know what your customer wants, you cannot market to them effectively. Fortunately, there are a lot of tools for gaining market intelligence, and the ability to collect data through big data platforms and Google Analytics gives marketers a lot to work with. There is also danger in relying solely on the numbers, however—it takes time and patience to build a brand, and it can’t be done by just plugging in the right numbers. You need to use your analytics as a supplement. Talk to your customers. Use surveys, focus groups, and interviews. Find out what they need and want from the source!


Create Better Content


One of the biggest shifts that has taken place in marketing over the last few years is the amount of content that is being created. Content can include blogs, videos, articles, quizzes, whitepapers, and more. Companies that create good content can gain goodwill with customers by providing value upfront and building customer trust and authority. The idea is that when they’re ready to buy, customers will think of the brand that gave them the best information, and choose that brand.


In order to effectively leverage content marketing, you don’t just have to produce content—you have to create good content. That may seem obvious, but there are a lot of tech companies out there just putting out blog posts for the sake of having a blog—the information isn’t necessarily valuable or even interesting. Tech companies that actually produce valuable content will stand out from the competition and catch the notice of consumers.


Create Emotional Responses


We like to think we’re rational creatures, but in general, emotions overshadow logic. Appealing to consumer’s emotions is what ultimately makes sales—emotional ad campaigns outperform rational campaigns by almost double. People want to make a personal connection to a brand in whatever way they can. That’s one of the reasons personalized marketing is becoming more and more popular as analytics empower marketers to hyper-segment their customers. 


One good way to create emotional responses in your audience is to tell a story. This helps you to connect more deeply with your customers and help them relate to your message. Think about it: would you rather make a recipe that just lists the steps and ingredients, or the one with a great family story behind it? It’s the same principle in tech marketing. Stories make everything better.


Marketing in Tech: Remember the Human Connection


People see everything your business posts and does online. Improve your brand awareness by implementing good online marketing strategies and connecting with customers. Getting noticed and building trust is a marathon. You need to continually add value, share your content, and look for new insights into your customers’ wants and needs. Numbers matter in tech marketing, but the human connection is absolutely crucial.


0
The more you yourself learn about multi-level marketing, the more the chances of you accomplishing great heights and success for earning some good extra bucks for the future of the family.
0
SendBlaster 4
Perform mass mailouts without the need to subscribe to an online service. This review explains the author's experiences of several years with the software being reviewed and discusses some of the benefits of using it as opposed to online services.
3

Expert Comment

by:IT Guy
Comment Utility
By default when I send out to all of my email addresses the recipients who receive my email will not be able to see the other email addresses of everyone else who has been included in the email blast, right?

I don't want the people I am emailing to be able to see the entire list of everyone who I am emailing.

Please confirm or if this isn't the default setting please tell me how to enable this setting.
0
LVL 20

Author Comment

by:Andrew Leniart
Comment Utility
Hi IT Guy,

What are the advantages of using the "Turbo SMTP" subscription instead of using the Gmail SMTP or Office 365 email relay (using my existing Office 365 domain name)?
The only real advantage I've found relates to speed, as in how fast they will tolerate your mail outs going through their servers and how many email messages you're allowed to push out at once. (See the "Messages per block" setting in "Advanced setting" > "Timing") Apart from that, there's no real advantage that I noticed so I no longer bother with it myself. I generally schedule my mailouts to happen after I've gone to bed so it makes no difference to me if it takes a couple of extra hours for a mailout to complete. Apart from that, I personally don't see any advantage.

By default when I send out to all of my email addresses the recipients who receive my email will not be able to see the other email addresses of everyone else who has been included in the email blast, right

Confirmed. Every recipient on your list is sent a personalized email that looks like it was just sent to them. There is no indication of how large a mailout is or (depending on your content) that it's even a part of a mailout at all.

I don't want the people I am emailing to be able to see the entire list of everyone who I am emailing.
Please confirm or if this isn't the default setting please tell me how to enable this setting.

By default, SendBlaster generates a separate email for every recipient. In all honesty, I've never looked for any settings that would allow you to expose or list other recipients so I'm not even certain if that's possible or not :)

I hope that's helpful.

Regards, Andrew
0
Content
The list of reasons why every serious business out there needs a content marketing strategy goes on. In this day and age, people are searching for content more than ever. Establish yourself as a trusted provider of content and it will reward you for years to come.
1
Nothing can be perfect in this universe and Multi-Level Marketing is no exception to it. MLM Business may look like a promising business model and no doubt it is gaining popularity in the market, but the fact that it brings a sense of fear with it is not hidden from anyone.
0
Easy Ways to increase your Facebook Likes
Facebook Marketing Tips and how to increase your business page likes.
0
In-App Messaging
In-App Messaging has revolutionized the way we look at marketing. It has also changed the way we use Apps. If In-App Messaging is used well then you will find that it can drive a lot of traffic to specific areas of your site. It also helps to improve the customer’s interaction with the App.
0
Health Insurance Marketing
A recent study by Google illustrates that almost 84% of patients go for both online and offline sources for hospital research. What do you think, “Is the Healthcare Industry the next to be disrupted by Digital Marketing?”
0
3 Simple Steps to Execute a Customer Survey Successfully
Conducting a customer service survey used to be as straightforward as sending a template email out using checkboxes and numerical rating systems to measure satisfaction.
2
Amazon Web Services
LVL 12
Amazon Web Services

Are you thinking about creating an Amazon Web Services account for your business? Not sure where to start? In this course you’ll get an overview of the history of AWS and take a tour of their user interface.

How does storytelling impact the web? What goes into a great story on the web? And how can it be used for marketing purposes? All of these questions will be answered.
4
LVL 19

Expert Comment

by:Kyle Santos
Comment Utility
Loved it.  Great article.
1
LVL 53

Expert Comment

by:Jackie Man
Comment Utility
Great article for brand communication!
1
If you are a budding entrepreneur and using Facebook for the same purpose, you need to make good use of the available data to gauge the impacts of your marketing campaigns. This is where important metrics come into the picture. These help you optimize your campaigns and monitor your performance.
0
In this tutorial, we’re going to learn how to convert Youtube to mp3 for Free. We'll show you how easy it is to make an mp3 from your video clips so that you can enjoy them offline.
0

Expert Comment

by:Sarah Castella
Comment Utility
Its very simple go to the https://fvdtube.com/en/youtube-mp3-converter/
follow these step and could download the mp3 audio in mac and window but this converter works also in  Mobile Application-
1.search your favorite youtube song
2.copy url
3.paste that url into search tool
4.select quality
5.done!
0

Expert Comment

by:Jeffs Owens
Comment Utility
There are many youtube to mp3 converter available on the web market, but how many are there on which you can totally rely on? Well, here comes the Tubemate. It is the most solid and secure converter that enables a high-speed conversion of YouTube videos to audio files without asking for unnecessary enrollment.
1
Advertising is a powerful thing. The important question is, how to create advertisement people would willingly want to share on their social media? This article gives you essential tips on how to launch successful viral ad and increase substantially brand recognition.
0
Over time, the online landscape has altered considerably, but that’s nothing compared to the up-and-coming trends that will shape the web design industry in the coming year. Keep reading to find out which trends will shape B2B web design in 2018.
0

Expert Comment

by:topacademicpapers us
Comment Utility
Awesome  article like such types of post,  keep it up good work. It is also helpful a lot and can download  https://topacademicpapers.com/Dissertations-writing-services/
Cheap Dissertation Writing Services  loving  your Post and also share with friends. Bundle of Thanks  for such an awesome post.

https://topacademicpapers.com/
Best Assignment Writing Services
0

Expert Comment

by:tutorialsexperts US
Comment Utility
Awesome and informative shared like such type of post  keep it up good work. It is also helpful a lot and can download >PCN 501 GRAND CANYON WEEK 1 COMPLETE WORK loving  your Post . Bundle of Thanks  for such an awesome post.

Tutorials Experts
0
The search for the perfect social sharing platform can make you feel a bit like Goldilocks. Some platforms deliver well in one area and fail in another. In this article, I evaluate three well-known social platforms—Buffer, CoSchedule, and Hootsuite—and compare and contrast offerings.
3
LVL 1

Expert Comment

by:Girish R
Comment Utility
Excellent article.
Allie Thanks
1
LVL 1

Expert Comment

by:James Clifton
Comment Utility
Great article, very helpful breakdown of the pros and cons of each platform.  You can also have a look at this side-by-side comparison of each platform highlighting the individual features, security and integrations https://www.getapp.com/marketing-software/a/coschedule/compare/buffer-vs-hootsuite/.
0
ecommerce seo
Ranking ecommerce websites is a vital process. You need to have a strong SEO (Search Engine Optimization) strategy. If you don’t have one, you are losing out on brand impressions, clicks and sales. Check this guide on how to improve website traffic on your ecommerce site!
0
The burden of debt that average person carries today has not only increased, but it keeps on growing. It is quite common nowadays that people find it extremely difficult to make ends meet in the face of millions of competing priorities that they have to confront. Expenses are far outgrowing income.
0
Man Holding Gray and Black Dslr Camera

Whoever said that “a picture is worth one thousand words” observed a fact that can dramatically affect your marketing success. Most people tend to learn visually, so many publishers commonly acknowledge the effectiveness of visual learning by using more pictures than words in children's books.


Science also supports the effectiveness of learning. For example, according to information published by National Geographic, almost one-third of the neurons in the brain cortex support vision. Furthermore, studies suggest that people can more easily recollect visual information than text-based material.


Although many in the business world have known about the power of visual learning, some have not yet fully optimized their marketing to harness the power of the eye. Fortunately, by learning about visual marketing strategies that work, you can improve your marketing game and your business.


VISUAL CONTENT MARKETING


Social networks and their intensively visual components have driven the adoption of visual marketing. For the most part, users want to quickly find and absorb information. While the reading of text hinders that effort, looking at graphics accelerates it. Additionally, the design elements of an image can enhance its appeal.


At the same time when social media users expect fast results, the people for whom you work also want to speedily benefit from their marketing investment. For this reason, you should recognize visual marketing as a communications tool that can help you meet and exceed the expectations of your bosses and clients. 


Whereas visual content marketing offers much potential, its benefits come only in conjunction with a well-defined strategy. You should define how you intend to reach your target market as well as the amount and format of the visual content that you will use.


A Venngage study reveals that more than one-third of digital marketers prefer to use stock images, such as photographs as they work. Meanwhile, 30 percent of the 300 marketers surveyed said that they use infographics. Moreover, 60 percent of the group believed that visual content was an essential part of their overarching strategy. 


Statistics published by the gurus at BuzzSumo used a sample of 1 million online articles and discovered some interesting principles that can guide your visual marketing effort. For instance, rather than worrying about how many images to include in your post, pay attention to the ratio of images to words. In fact, social media users most often share articles that use one image per 75 to 100 words.


Another part of the BuzzSumo study indicates that posts that contain visual content engage users at 2.3 times the rate of plain-text posts. The research also underscores the importance of relevance in image selection. Also, your graphics should make your post easier to read and understand.



AUDIOVISUAL MARKETING


Thanks to the evolving capabilities of social networks, visual marketers increasingly have a chance to incorporate multimedia as part of their strategy. Audiovisual content builds upon static visual content in ways that can help you achieve your goals. It does this by giving you an effective way to differentiate your business.


Your style of video production can help you communicate the unique personality and values of your firm as well as the special aspects of your products and services. Building your brand identity in this way can have a dramatic effect on business goals ranging from lead generation to customer loyalty.


Video gives you a way to keep your audience engaged. After all, many people who will never read an entire article will watch a marketing clip all the way through. To put it differently, video increases your ability to make a complete presentation of your brand and story.


The impact is another reason why you should include video content as part of your visual marketing strategy. People can remember a useful or entertaining video experience for a long time, thereby delivering ongoing results over the long run. Additionally, through the use of subtitle services, you can extend the reach of your multimedia to people in quiet environments and to the hearing impaired.


Audiovisual content can also help firms communicate their mission and values on YouTube, the so-called “visual” network. Additionally, YouTube hosts the second-largest internet search engine along with more than one billion users and can, therefore, offers you a chance to grow your audience. Also, YouTube is mobile-friendly, so you can reach the growing number of mobile internet users.


Some practical tips can help you optimize your YouTube content to accelerate and improve the quality of your results. For example, the YouTube search algorithm rewards content that causes users to watch and share more than one video during a visit. As a result, you should use YouTube Analytics to identify and learn from well-performing content and use that information to guide your production.


Increase the time users spend watching your video content by adding valuable content throughout each clip. You can also increase viewer watch time statistics by including a screen at the end of your content that invites users to watch additional titles. Also, by using the playlist feature on YouTube, you can extend viewing time by encouraging users to watch batches of your videos rather than a single item.


After optimizing your YouTube videos and playlists, spend time fine-tuning your video marketing strategy to emphasize YouTube. A Brightcove study that included thousands of consumers discovered that they watch one-half of their social videos on the YouTube platform.


Also important is that you create videos that play well on smartphones and other mobile devices. As part of this, consider publishing vertical videos that enable users to see a full screen without rotating their phone. Mobile users continue to dominate the internet, so you must ensure that they can easily view, enjoy and share your content. After all, that Brightcove study showed that three-quarters of shoppers say that social video influenced their buying choices.


Marketers must understand the importance of visual content and then act on their knowledge. By developing a strategy that includes images, you can quickly inform and influence your audience to achieve desirable results. Additionally, by developing an effective audiovisual strategy, you can take advantage of the power of YouTube as you build your brand and following. By using a variety of visual content and optimizing everything you do for mobile, you set the stage for enduring success.

1

Expert Comment

by:Dan Allen
Comment Utility
Ironically, this article employs none of the guidelines it recommends.  i would include an image to illustrate, but this forum does not have a way for embedding an image in a comment.
0
C++ 11 Fundamentals
LVL 12
C++ 11 Fundamentals

This course will introduce you to C++ 11 and teach you about syntax fundamentals.

In today's business world, data is more important than ever for informing marketing campaigns. Accessing and using data, however, may not come naturally to some creative marketing professionals. Here are four tips for adapting to wield data for insightful, successful marketing strategies.
5
We aren’t perfect, just like everyone else. Check out the email errors our community caught and learn the top errors every email marketer should avoid.
4

Expert Comment

by:Danny Osborne
Comment Utility
Heh:-) Not too bad. I've seen worse!
1
LVL 4

Author Comment

by:Allie Watts
Comment Utility
Hey Arman! We know that opting in and out of certain emails is a problem for many members. We are working on giving members more options in their unsubscribe settings. Stay tuned for those updates!
2
Choosing a core focus or particular set of features and options can be tough. To help out, we’re going to highlight a handful of things your business needs on one of your social media pages. In other words, if one of these is missing, you should implement it as soon as possible. Let’s get started.
0

There is a massive demand for content on the web right now, and it doesn't look like it's going to stop any time soon. But, if you are running a business blog, it's not just enough to offer your audience lots of content. It needs to be high-quality content if you plan on making an impact and boosting your business. So, in short, you need to be able to write awesome content, and be consistent at it, which is easier said than done.


But, the following 7 simple rules may be able to make your job a lot easier. Keep on reading.


1. Always Provide Answers

It's just common sense. Put yourself in your audience's shoes. If you are performing a search on Google, Bing, Yahoo, Yandex, or any other search engine, you are doing it because you are looking for answers or useful information. Once they click on your article, they will expect to find answers that correspond with their question. If they’re not there, they will go somewhere else, because the sheer volume of content out there is enormous. 


2. Make Your Content Original

We all know that Google doesn't like duplicate content. In fact, it penalizes it. But, it's not enough to make your content unique in a sense that you're using your own words to describe something that is already out there. The goal is to make your content original, too. Try and tackle the issue from a different point of view and come up with some new solutions that haven't been shared anywhere else. Google's algorithm is pretty smart right now, and it will be able to sense if your content is original.


3. Come up With Strong Headlines
Because there is so much content out there that is easily available, people are extremely picky and impatient in their search for it. About 80% of the people will check out your headline, which sound like a good number. But, only 20% of those people will decide to read the article that is behind the headline. This means your headline should be catchy, but most of all, specific, so that the reader knows what's in it for them right from the get-go, before they even click on the link. 


4. Make Sure Your Content Is Concise

This doesn't mean that there is no room for longer, more detailed pillar posts. But, the majority of your audience members are used to scanning and skimming the content first. In order to convince them to stick around and read the entire article, break it down into short paragraphs, each with its own subheading. Also, try and introduce only one idea per paragraph. You can also create a series of post that tie into one another, so that they keep coming back for more. 


5. Present the Most Important Ideas and Information First

This is a logical continuation of the previous paragraph. Instead of waiting for the conclusion to provide your readers with an important insight, deliver it right away. Remember that they like to skim the content. If you provide them with your key ideas right away, you will spark their curiosity, and then elaborate your point within the article. This is also known as the inverted pyramid method.


6. Use Visual Content

People enjoy eye-catching visuals, so regardless of how good your written content is, spicing it up with some cool images, videos, diagrams, screenshots, or infographics is a must for every serious business blog nowadays. But, make sure that each of those is relevant to your content. Simply stuffing your article with generic stock photography should be your last resort. 


7. Proofread Your Content

If your content is free of any grammar, spelling, and stylistic errors, nobody is going to notice, because that is something that should be a given. But, if your articles are full of mistakes, the readers will have a tough time taking your blog, and your business, seriously. It's a drag, but proofreading is something that needs to be done.


Conclusion

As you can see, coming with amazing written content for your business blog does take some effort, but if you decide to follow the tips shared in this article, you will be able to improve your results in no time. 

0
There are many other benefits to creating an inbound marketing strategy. Let’s take a look at five of the biggest and how they'll affect your business.
3

Expert Comment

by:keisha manley
Comment Utility
Hello, I am writing because I have a question about opening an  online
store. What are some steps to opening an online store and what do I need to
do to set up payment on my end and not the buyers?
0
LVL 19

Expert Comment

by:Kyle Santos
Comment Utility
@keisha
I recommend you ask a question and the experts can answer you.
https://www.experts-exchange.com/askQuestion.jsp
0
PPC Management
Read this article and get to know some best tips for outsourcing client PPC work to a white label PPC agency.
0

Internet Marketing

8K

Solutions

7K

Contributors

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.