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Internet Marketing

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Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.

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The search for the perfect social sharing platform can make you feel a bit like Goldilocks. Some platforms deliver well in one area and fail in another. In this article, I evaluate three well-known social platforms—Buffer, CoSchedule, and Hootsuite—and compare and contrast offerings.
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VIDEO: THE CONCERTO CLOUD FOR HEALTHCARE
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VIDEO: THE CONCERTO CLOUD FOR HEALTHCARE

Modern healthcare requires a modern cloud. View this brief video to understand how the Concerto Cloud for Healthcare can help your organization.

ecommerce seo
Ranking ecommerce websites is a vital process. You need to have a strong SEO (Search Engine Optimization) strategy. If you don’t have one, you are losing out on brand impressions, clicks and sales. Check this guide on how to improve website traffic on your ecommerce site!
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The burden of debt that average person carries today has not only increased, but it keeps on growing. It is quite common nowadays that people find it extremely difficult to make ends meet in the face of millions of competing priorities that they have to confront. Expenses are far outgrowing income.
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Read on to get a few ideas on how to promote your next corporate event.
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Man Holding Gray and Black Dslr Camera

Whoever said that “a picture is worth one thousand words” observed a fact that can dramatically affect your marketing success. Most people tend to learn visually, so many publishers commonly acknowledge the effectiveness of visual learning by using more pictures than words in children's books.


Science also supports the effectiveness of learning. For example, according to information published by National Geographic, almost one-third of the neurons in the brain cortex support vision. Furthermore, studies suggest that people can more easily recollect visual information than text-based material.


Although many in the business world have known about the power of visual learning, some have not yet fully optimized their marketing to harness the power of the eye. Fortunately, by learning about visual marketing strategies that work, you can improve your marketing game and your business.


VISUAL CONTENT MARKETING


Social networks and their intensively visual components have driven the adoption of visual marketing. For the most part, users want to quickly find and absorb information. While the reading of text hinders that effort, looking at graphics accelerates it. Additionally, the design elements of an image can enhance its appeal.


At the same time when social media users expect fast results, the people for whom you work also want to speedily benefit from their marketing investment. For this reason, you should recognize visual marketing as a communications tool that can help you meet and exceed the expectations of your bosses and clients. 


Whereas visual content marketing offers much potential, its benefits come only in conjunction with a well-defined strategy. You should define how you intend to reach your target market as well as the amount and format of the visual content that you will use.


A Venngage study reveals that more than one-third of digital marketers prefer to use stock images, such as photographs as they work. Meanwhile, 30 percent of the 300 marketers surveyed said that they use infographics. Moreover, 60 percent of the group believed that visual content was an essential part of their overarching strategy. 


Statistics published by the gurus at BuzzSumo used a sample of 1 million online articles and discovered some interesting principles that can guide your visual marketing effort. For instance, rather than worrying about how many images to include in your post, pay attention to the ratio of images to words. In fact, social media users most often share articles that use one image per 75 to 100 words.


Another part of the BuzzSumo study indicates that posts that contain visual content engage users at 2.3 times the rate of plain-text posts. The research also underscores the importance of relevance in image selection. Also, your graphics should make your post easier to read and understand.



AUDIOVISUAL MARKETING


Thanks to the evolving capabilities of social networks, visual marketers increasingly have a chance to incorporate multimedia as part of their strategy. Audiovisual content builds upon static visual content in ways that can help you achieve your goals. It does this by giving you an effective way to differentiate your business.


Your style of video production can help you communicate the unique personality and values of your firm as well as the special aspects of your products and services. Building your brand identity in this way can have a dramatic effect on business goals ranging from lead generation to customer loyalty.


Video gives you a way to keep your audience engaged. After all, many people who will never read an entire article will watch a marketing clip all the way through. To put it differently, video increases your ability to make a complete presentation of your brand and story.


The impact is another reason why you should include video content as part of your visual marketing strategy. People can remember a useful or entertaining video experience for a long time, thereby delivering ongoing results over the long run. Additionally, through the use of subtitle services, you can extend the reach of your multimedia to people in quiet environments and to the hearing impaired.


Audiovisual content can also help firms communicate their mission and values on YouTube, the so-called “visual” network. Additionally, YouTube hosts the second-largest internet search engine along with more than one billion users and can, therefore, offers you a chance to grow your audience. Also, YouTube is mobile-friendly, so you can reach the growing number of mobile internet users.


Some practical tips can help you optimize your YouTube content to accelerate and improve the quality of your results. For example, the YouTube search algorithm rewards content that causes users to watch and share more than one video during a visit. As a result, you should use YouTube Analytics to identify and learn from well-performing content and use that information to guide your production.


Increase the time users spend watching your video content by adding valuable content throughout each clip. You can also increase viewer watch time statistics by including a screen at the end of your content that invites users to watch additional titles. Also, by using the playlist feature on YouTube, you can extend viewing time by encouraging users to watch batches of your videos rather than a single item.


After optimizing your YouTube videos and playlists, spend time fine-tuning your video marketing strategy to emphasize YouTube. A Brightcove study that included thousands of consumers discovered that they watch one-half of their social videos on the YouTube platform.


Also important is that you create videos that play well on smartphones and other mobile devices. As part of this, consider publishing vertical videos that enable users to see a full screen without rotating their phone. Mobile users continue to dominate the internet, so you must ensure that they can easily view, enjoy and share your content. After all, that Brightcove study showed that three-quarters of shoppers say that social video influenced their buying choices.


Marketers must understand the importance of visual content and then act on their knowledge. By developing a strategy that includes images, you can quickly inform and influence your audience to achieve desirable results. Additionally, by developing an effective audiovisual strategy, you can take advantage of the power of YouTube as you build your brand and following. By using a variety of visual content and optimizing everything you do for mobile, you set the stage for enduring success.

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In today's business world, data is more important than ever for informing marketing campaigns. Accessing and using data, however, may not come naturally to some creative marketing professionals. Here are four tips for adapting to wield data for insightful, successful marketing strategies.
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We aren’t perfect, just like everyone else. Check out the email errors our community caught and learn the top errors every email marketer should avoid.
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Expert Comment

by:DannyJOsborne
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Heh:-) Not too bad. I've seen worse!
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Author Comment

by:Allie Watts
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Hey Arman! We know that opting in and out of certain emails is a problem for many members. We are working on giving members more options in their unsubscribe settings. Stay tuned for those updates!
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Choosing a core focus or particular set of features and options can be tough. To help out, we’re going to highlight a handful of things your business needs on one of your social media pages. In other words, if one of these is missing, you should implement it as soon as possible. Let’s get started.
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There is a massive demand for content on the web right now, and it doesn't look like it's going to stop any time soon. But, if you are running a business blog, it's not just enough to offer your audience lots of content. It needs to be high-quality content if you plan on making an impact and boosting your business. So, in short, you need to be able to write awesome content, and be consistent at it, which is easier said than done.


But, the following 7 simple rules may be able to make your job a lot easier. Keep on reading.


1. Always Provide Answers

It's just common sense. Put yourself in your audience's shoes. If you are performing a search on Google, Bing, Yahoo, Yandex, or any other search engine, you are doing it because you are looking for answers or useful information. Once they click on your article, they will expect to find answers that correspond with their question. If they’re not there, they will go somewhere else, because the sheer volume of content out there is enormous. 


2. Make Your Content Original

We all know that Google doesn't like duplicate content. In fact, it penalizes it. But, it's not enough to make your content unique in a sense that you're using your own words to describe something that is already out there. The goal is to make your content original, too. Try and tackle the issue from a different point of view and come up with some new solutions that haven't been shared anywhere else. Google's algorithm is pretty smart right now, and it will be able to sense if your content is original.


3. Come up With Strong Headlines
Because there is so much content out there that is easily available, people are extremely picky and impatient in their search for it. About 80% of the people will check out your headline, which sound like a good number. But, only 20% of those people will decide to read the article that is behind the headline. This means your headline should be catchy, but most of all, specific, so that the reader knows what's in it for them right from the get-go, before they even click on the link. 


4. Make Sure Your Content Is Concise

This doesn't mean that there is no room for longer, more detailed pillar posts. But, the majority of your audience members are used to scanning and skimming the content first. In order to convince them to stick around and read the entire article, break it down into short paragraphs, each with its own subheading. Also, try and introduce only one idea per paragraph. You can also create a series of post that tie into one another, so that they keep coming back for more. 


5. Present the Most Important Ideas and Information First

This is a logical continuation of the previous paragraph. Instead of waiting for the conclusion to provide your readers with an important insight, deliver it right away. Remember that they like to skim the content. If you provide them with your key ideas right away, you will spark their curiosity, and then elaborate your point within the article. This is also known as the inverted pyramid method.


6. Use Visual Content

People enjoy eye-catching visuals, so regardless of how good your written content is, spicing it up with some cool images, videos, diagrams, screenshots, or infographics is a must for every serious business blog nowadays. But, make sure that each of those is relevant to your content. Simply stuffing your article with generic stock photography should be your last resort. 


7. Proofread Your Content

If your content is free of any grammar, spelling, and stylistic errors, nobody is going to notice, because that is something that should be a given. But, if your articles are full of mistakes, the readers will have a tough time taking your blog, and your business, seriously. It's a drag, but proofreading is something that needs to be done.


Conclusion

As you can see, coming with amazing written content for your business blog does take some effort, but if you decide to follow the tips shared in this article, you will be able to improve your results in no time. 

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There are many other benefits to creating an inbound marketing strategy. Let’s take a look at five of the biggest and how they'll affect your business.
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Expert Comment

by:keisha manley
Comment Utility
Hello, I am writing because I have a question about opening an  online
store. What are some steps to opening an online store and what do I need to
do to set up payment on my end and not the buyers?
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Expert Comment

by:Kyle Santos
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@keisha
I recommend you ask a question and the experts can answer you.
https://www.experts-exchange.com/askQuestion.jsp
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Free Tool: ZipGrep
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Free Tool: ZipGrep

ZipGrep is a utility that can list and search zip (.war, .ear, .jar, etc) archives for text patterns, without the need to extract the archive's contents.

One of a set of tools we're offering as a way to say thank you for being a part of the community.

PPC Management
Read this article and get to know some best tips for outsourcing client PPC work to a white label PPC agency.
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CTAs encourage people to do something specific to show interest in your company, product or service. Keep reading to learn why CTAs should always be thought of as extremely important, albeit small, sections of websites.
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Entrepreneur
Starting your own business is always a daunting process, and for most people it is brand new experience. Avoid the common pitfalls by following these tips to start on the road to success.
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Expert Comment

by:Rohit Kaushik
Comment Utility
Very Informative post for those who wants to start a new business. Thank for sharing this.
All given points are mandatory for start-up business for expanding. This article can help lot of people in a better way. There are lot of companies who provides outsourcing for online visibility at global level by good & real content. So, for hiring freelancers for the projects can contact at http://www.ukdissertations.in
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Expert Comment

by:David james
Comment Utility
Figuring out what to write about in the first place can sometimes pose a huge challenge. If you’ve run out of ideas or writer’s block has got you stumped, check out this tool to get some creativity flowing. Because Twitter has such strict limits on the length of what you’re posting, each and every word counts, so make them interesting and engaging. https://www.buhatala.com/
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Brown Paper Envelope on Table
Preparing an email is something we should all take special care with – especially when the email is for somebody you may not know very well. The pressures of everyday working life stacked with a hectic office environment can make this a real challenge.
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Online promotion is consistently becoming more important for all types of businesses. From Facebook ads to search engines to YouTube videos, there are all sorts of channels that can effectively be used to promote a business or product. But how should you promote your B2B business online?
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Expert Comment

by:Patrice Austin
Comment Utility
Submitting your business information to local directories is also a great way to introduce your newly website to possible customers. People who want to know the performance, ratings, the quality of service of a certain company rely on local business listings to get the information they need. Yelp, Yellowpages, and MerchantCircle are just some of the popular directories to list your business.
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In this blog, I will share you some basic tips for content marketing and to rank your website on Google.
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Author Comment

by:Virat Singh
Comment Utility
Have done the mentioned corrections and have re-submitted it.
Hope it works this time

Thanks
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Author Comment

by:Virat Singh
Comment Utility
Thankyou :)

Regards
Virat
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Learn about the eCommerce marketing trends for the year ahead.
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Expert Comment

by:Mayank Tanwar
Comment Utility
Thanks for the post. Really very helpful information, by using these tips we can improve our sites SERP in Google and getting more customers, traffic .
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A great marketing strategy is diverse.  Read about the not so popular, yet effective, marketing tactics you can start using today!
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For many of us, the  holiday season kindles the natural urge to give back to our friends, family members and communities. While it's easy for friends to notice the impact of such deeds, understanding the contributions of businesses and enterprises isn't always so readily apparent.
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Important Lessons on Recovering from Petya
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Important Lessons on Recovering from Petya

In their most recent webinar, Skyport Systems explores ways to isolate and protect critical databases to keep the core of your company safe from harm.

Owning a franchise can be the dream of a lifetime. It provides a chance for economic growth. You can be as successful as you want.  To make your franchise successful, you need to market it successfully. Here are six of the best marketing strategies for franchisees.
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Marketing can be an uncomfortable undertaking, especially if your material is technology based. Luckily, we’ve compiled some simple and (relatively) painless tips to put an end to your trepidation and start your path to success.
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Expert Comment

by:Loganathan Natarajan
Comment Utility
Very good and informative , useful article for me. Thanks
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Author Comment

by:Brian Matis
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Glad it could help! :-)
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Marketers need statistics and metrics like everybody else needs oxygen. In this article we explain how to enable marketing campaign statistics for Microsoft Exchange mail.
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Read about the 3 stages of the buyer's journey: awareness, consideration, and decision.
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For both online and offline retail, the cross-channel business is the most recent pattern in the B2C trade space.
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Digital marketing agencies have encountered both the opportunities and difficulties that emerge from working with a wide-ranging organizations.
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Internet Marketing

8K

Solutions

7K

Contributors

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.