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Internet Marketing

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Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.

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Google has recently stated that they'll prevent 'tech support' services from advertising through Google Ads (ie. Adwords):
https://www.blog.google/products/ads/restricting-ads-third-party-tech-support-services/

A few Google Searches in, I'm not seeing that they're being very restrictive in this:

tech support searches
Hopefully at the very least they're starting by restricting display ads that tell you your drivers are out of date.
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Expert Comment

by:Scott Fell, EE MVE
That’s why in the coming months, we will roll out a verification program to ensure that only legitimate providers of third-party tech support can use our platform to reach consumers.

They must have read Craig's post https://www.experts-exchange.com/discussions/221179/Strategic-Adjustment-Next-Steps-for-Experts-Exchange.html

Verified Expert to indicate those who have proven themselves to be outstanding and well-known in their field
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Author Comment

by:Lucas Bishop
Craig's reach is inspiring.
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Introduction to Web Design
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Introduction to Web Design

Develop a strong foundation and understanding of web design by learning HTML, CSS, and additional tools to help you develop your own website.

With the whole world putting Facebook under a microscope for their advertising platform practices, have you ever taken a look at the information being used to target you?

https://www.facebook.com/ads/preferences

The "Advertisers you've interacted with" tab can be pretty eye opening...
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Expert Comment

by:Anthony Pangilinan
@Lucas - Ok so I'm just not trippin because I understand Internets. That's what I thought.
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Author Comment

by:Lucas Bishop
I'm just not trippin because I understand Internets
T-shirt-worthy
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Google is promoting a new tool they've created for publishers, which appears to be a paywall service for ad-block users:
https://www.blog.google/topics/ads/helping-publishers-recover-lost-revenue-ad-blocking/

One of the more strict settings they support is essentially a hybrid of the WSJ model:
a message that blocks access to content until the visitor chooses to allow ads on the site, or to pay to access the content with either the site’s proprietary subscription service or a pass that removes all ads on that site through Google Contributor.

Here's the site dedicated to this service:
https://contributor.google.com/v/beta
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Expert Comment

by:Kyle Santos
Wow.
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Expert Comment

by:Anna Everson
Not bad at all
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Elon Musk is on a roll. Telsa and SpaceX deleted their company Facebook pages after #DeleteFacebook started trending. Who's next?
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FYI if you post to Twitter
Starting tomorrow, Twitter will no longer allow you to post the same message to multiple accounts simultaneously. Twitter developers explained on their blog this change is to ensure Twitter is free from spam. This change may be due in part to all the issues Facebook has been seeing with spam and "fake news". Will this help Twitter or should this have just been in place all along?
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Expert Comment

by:Lucas Bishop
This change may be due in part to all the issues Facebook has been seeing with spam and "fake news".

Twitter's fake news issue is much larger than Facebook's, thanks to the anonymous nature of their platform.

Twitter is just now giving some transparency to users, by publishing guidelines for how-to not get your account purged as a bot. Last month they purged a ton of bots and a lot of 'real' accounts were caught in the cross-fire:
https://www.theverge.com/2018/2/21/17032798/twitter-russian-bot-purge-conservative-complaint

These mass bot purges are becoming commonplace:
https://www.rawstory.com/2017/08/twitter-suspends-army-of-fake-accounts-after-trump-thanks-propaganda-bot-for-supporting-him/

Twitter is plagued with bots. Apparently a common thing bots do is post the same thing over and over. Now if you are programming a bot, you know not to do that.
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Expert Comment

by:ABBY Hill
Nowadays spamming is growing so much on social media. It could be a best move to fight the spam
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With all the recent news about Facebook's data being leveraged by Cambridge Analytica for political persuasion I felt it a good time to resurface this story from about 4 years ago. If you are unfamiliar with some of the targeting methods in Facebook it's both a funny and insightful read.

"Pranking my roommate with targeted Facebook Ads"
http://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/

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Expert Comment

by:Juana Villa
WOW!!!
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Expert Comment

by:Andrew Leniart
Cool article! Thanks for sharing :)
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Marketers bombard us with tons of adverts every day. Remember, if you use PPC adverts strategically and effectively; they are one of the best inbound marketing tactics.  PPC marketing is nothing but a combination of conversion friendly design, marketing tactics and good offers. Are you looking forward to know about PPC adverts that work? We bring to you the best ways to create PPC adverts and boost your leads!

8-Tips-to-Create-PPC-Adverts-That-Ma.png
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Search Engine Optimization is another kind of programming. Until and unless your web page features relevant keywords, mobile friendly interface and minimum security features across the website – your chances for desired results are none. If you want to get better rankings on Google in the year 2018, you need to follow certain measures. This blog is a complete guide for you to be able to do so.
7-Advanced-SEO-Techniques-to-Get-Bet.png
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Is your company exploring social sharing platforms? Here are some things to consider before you commit.
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Exploring SQL Server 2016: Fundamentals
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Exploring SQL Server 2016: Fundamentals

Learn the fundamentals of Microsoft SQL Server, a relational database management system that stores and retrieves data when requested by other software applications.

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If you think Google is the only real way to promote your business online – you’re mistaken. The reality is – social media is bigger than ever. And it looks set to continue to grow. While you shouldn’t ignore Google completely – you might be wasting a lot of time (and money) trying to improve your ranking when alternative marketing channels might be a better option.
Find more here
https://www.tabithanaylor.com/blog/how-social-media-could-overtake-google-for-promoting-your-business/
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Author Comment

by:Tabitha Jean Naylor
Someone had recommended that I check it out.  I answer questions on Quora and LinkedIn, since I think there's way too much bad information floating around out there in the marketing arena, and I like being able to share my insights with people since my background - and approach - is a little different.  I eat, sleep and breathe ROI.  

Plus, I like engaging with people to find out what their biggest challenges are and see if there's any way I can help.  I've learned a lot over the years, and it's all based in practical application instead of theory.  If I tried something that bombed miserably, I'm completely OK telling people that.  And yep, it does happen from time to time.
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Expert Comment

by:Kyle Santos
Cool thanks for sharing!  And welcome to the site!
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Expert Comment

by:Daniella Barion
I wonder what comes next?
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Expert Comment

by:Alicia St Rose
That is interesting. It's always a shock to see the introduction of a new generation. So, now we've got Gen Z. Are hitting the Alphabet next? I'm what's known as a Tweener: 1960 - 1965. Because that Baby Boomer Generation went on far too long...
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Translating from one language to another is a pretty standard (but incredible) technology that we're all familiar with. But what about translating to "elephant communication"?

This website translates words, phrases, and emojis into elephant calls, allowing you to send a video of an elephant communicating that word or phrase. I think its a great idea to use technology to raise awareness of not only their amazing social intelligence, but also their decline in recent decades.

I'm fascinated by elephants and think I'll be sending some elephant communication in the near future!

http://news.nationalgeographic.com/2017/08/elephants-language-communication-translate-emotions-spd/
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Expert Comment

by:BillDL
I sincerely hope that nobody records their audio "translations" and then stupidly decides to play them on a mobile phone while on a safari and observing wild elephants.  All it would take is one wrong audio playback to enrage the elephants and result in a potentially lethal encounter.  Similarly, anybody who decides to do the same thing with captive elephants at a zoo might cause the elephants to injure themselves or each other.  Worse still would be playing the mating call instead of "hello" to a bull elephant.

I have previously wondered whether Indian elephants "speak" the same language as African elephants, or the same language with a different "accent", and whether the same would be true for other animals like wolves living on different continents.
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We've been working hard to update the newsletter to highlight our community, offer tech tips and tricks, and showcase our company culture. September's newsletter goes out tomorrow! Subscribe here and let me know what you think. We are excited to see how y'all like it.
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Expert Comment

by:John
Is it available online and by Notification here?
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Author Comment

by:Allie Watts
It will be available via email and will be an on-site article under the Experts Exchange account later this week or early next.
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Expert Comment

by:Anthony Pangilinan
Is it possible to have a place where people with different age range will hang together?

It sounds funny, and I think Kyle can also attest to it, but Pokemon Go achieves this. I've done raids that have included elementary aged kids and retirees. I've seen a lot of stories about children playing with their parents and grandparents and rejuvenating their relationships. The key to achieving this balance could be giving the users something on which to focus besides their own social lives. A 16 year old's social interests most likely won't align with a 30 year old's interests, but creating a common goal that interests people of any age can bring their worlds together.
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Expert Comment

by:Kyle Santos
Well said.  That is one good example for sure.
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Our team has been working hard to redesign the newsletter for the EE community! Check out August's newsletter and subscribe to receive the updated newsletter full of community articles, tech news, company updates, and more!
Looking forward to getting y'all's feedback.
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images.PNGCommunity posts with images, videos, diagrams, and links catch your eye. Don’t be shy with their use in posts.
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short.PNGShort sentences draw the eye amidst consistent scrolling. Give your posts a short one-liner to truly increase engagement in our community!
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HTML5 and CSS3 Fundamentals
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HTML5 and CSS3 Fundamentals

Build a website from the ground up by first learning the fundamentals of HTML5 and CSS3, the two popular programming languages used to present content online. HTML deals with fonts, colors, graphics, and hyperlinks, while CSS describes how HTML elements are to be displayed.

Lyft has been making some exciting strategic partnerships lately - yesterday they announced a partnership with Disney, launching the "Minnie Van", and today they announced a partnership with Amtrak.

Do you have a preference between Uber and Lyft, and why? If you are an Uber fan, would either of these entice you to give Lyft a try?
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Expert Comment

by:Brian Matis
Haven't used either one yet, but I'm way more inclined to try out Lyft for the same reasons as Alicia noted. Uber seems like they've really not treated drivers and employees well.

Plus, that Minnie Van is pretty awesome and looks like a lot of fun. I'm sure kids will get a real kick out of it! :-)
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Expert Comment

by:Doug Walton
I used to use Uber because Lyft wasn't available here.  Now that Lyft is available where I live I use them over Uber every time (mainly because of the way they treat their employees, but pickup times are usually faster, too).

It's interesting that every Lyft driver I've had also drives for Uber.
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Author Comment

by:Daniella Barion
I think they are considering "Tech"  companies when business happens on the internet. It greatly reduces the concept of tech companies and technology.
Technology
1. The branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.
2. the application of this knowledge for practical ends.
3.the terminology of an art, science, etc.; technical nomenclature.
4.a scientific or industrial process, invention, method, or the like.
5.the sum of the ways in which social groups provide themselves with the material objects of their civilization.

I would consider those "tech" companies more related to Innovation, VAS Companies
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Expert Comment

by:Scott Fell, EE MVE
I agree, it's a fine line as to what you consider a tech company or not.

If VZW is not a tech company, then Apple shouldn't be.  They had about 66% of the sales from iPhone. Only 10% of sales were from Mac.  What about Visa?  That may not be consumer tech, but it is a the backbone for credit card transactions. Before there was a public world wide web, there was visanet.
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Author Comment

by:Kyle Santos
Needed to be said.  I bet their customer services was lit up yesterday and probably still today heh.
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Expert Comment

by:Andrew Leniart
LoL!  great tweet.  How "embarrassment" for them :)
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Google recently announced they'll no longer scan your personal emails for marketing purposes:

Consumer Gmail content will not be used or scanned for any ads personalization after this change.

I wonder if they were facing litigation over that technology.
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Internet Marketing

8K

Solutions

7K

Contributors

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.