Best Ways To Get Smarter With Your Content And SEO
Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.
However, only 41 percent of marketers think their organization is clear on what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI).
Marketers aren’t just lacking confidence in their efforts; these are real and measurable deficits. In fact, only 20 percent of B2C and 50 percent of B2B content earns any engagement at all, my company’s research has found.
That’s a lot of wasted effort and resources invested in content that ends up just floating around the web, winning zero business benefit for its creators.
In this article, we’re going to take a look at content through the SMART lens. SMART is a goal-setting framework in which S stands for Specific, M for measurable, A for achievable, R for relevant and T for timely.
Below is my variation that explains how to apply search engine optimization (SEO) to your content within a SMART framework, giving you 14 concrete ways to make your marketing more effective and to win you more business.
S — Specific Content Wins Every Time
Content is not about what your marketing team wants to say. It is about providing insight and information that your audience actually wants to hear.
Managed service contracts are great - when they're making you money. Yes, you’re getting paid monthly, but is it actually profitable? Learn to calculate your hourly overhead burden so you can master your IT services pricing strategy.
I am putting the finishing touches on a tutorial about how to use R programming interfaced with MS-Excel. I decided to show how to obtain stock prices from Yahoo Finance. I realize that this can be done directly in Excel. However, R has some great libraries that make getting prices from third-party providers seamless. But, as you know, R is weak in its front-end feature. Besides, people who use spreadsheets regularly (or should I say religiously) can now take advantage of these libraries with the interface. They get the benefit of R without having to give up Excel. That's a win-win in my book.
I was wondering if this concept seems like something you would want to learn. There are many libraries (packages) developed in R and more are being developed constantly. Let me know if this sounds like a concept you want to learn
we are using xunit and moq for unit testing.
How can I "mock" a method which is taking readonlycollection<employee> and it is updating one of its property and returning readonlycollection<employee>?
I really appreciate your help.
The method is doing following functionality.
public async Task<ReadOnlyCollection<Employee>> CalculateAsync(ReadOnlyCollection<Employee> employees)
if (employees == null)
throw new ArgumentNullException(nameof(employees));