Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

Share tech news, updates, or what's on your mind.

Sign up to Post

Documentation on Google's Developer Site was recently updated to specify that Googlebot's web rendering technology is based on Chrome version 41:
https://developers.google.com/search/docs/guides/rendering

So if you really want to see how your site looks to Googlebot, you'll need to go find an old installer. This could be really helpful for troubleshooting "Crawl Errors" you find in Search Console.
4
Free Tool: Site Down Detector
LVL 10
Free Tool: Site Down Detector

Helpful to verify reports of your own downtime, or to double check a downed website you are trying to access.

One of a set of tools we are providing to everyone as a way of saying thank you for being a part of the community.

I had to change the filenames of most pages for my site from .html to .php.
Offhand I see 2 snags with this:
1.  SEO:  Does anyone have an example of the code to do 301 Redirects on all .hmtl pages to help pass Google SEO credit thru to the .php files of the same name?
2.  EXISTING EXTERNAL LINKS:  Does this 301 redirect ALSO forward Browser Users to the new .php page, or do I need to handle that separately so that the hundreds of eternal .html links do not 404 ?
0
Got a call today from a non-client hoping that I could help.  Their website address is http://www.northlakesdistributing.com/.  When you type it in in the address bar, you get to their site. When you Google north lakes distributing, the first result appears to be the correct url but it goes to a drug site.  Where is the problem?  The host?  Not sure how to fix since the site does appear when you type it in directly but the google search is messed up.
0
I have been building websites so that in the HTML the content area appears above the header so the keywords appear closer to the top of the page. I was under the impression this gave you advantages when targeting keywords in SEO as the important keywords appear closer to the start of the HTML.

So instead of:

HEADER

CONTENT

FOOTER

The HTML is arranged like:

CONTENT

HEADER

FOOTER

The CSS is adjusted accordingly so the front end is still displayed in the correct order.

Is this given importance by Google in their search engine ranking or am I going over top and this is actually unnecessary?
0
In a meeting some time back, a comment was thrown on the table that over 88% of companies in the US, with 100+ employees, are using social media.  We don't have any social media presences and are now considering it - we did started setting up just accounts for social media that was mention in that meeting (facebook, tweeter, linkedin, youtube, instagram, pinterest).

We understand this is a vast subject, and maybe complicated, but would greatly appreciated any EE that may have some experience in the topic, share their advice  in:

- what to consider prior.
- which social media get into first.
- how many should we set up in.
- doing this less monies possible (as a start).

Thank you in advance.
0
I've built a webpage that features my book that contains 35,000 different services you can provide with your home computer.  Seeking to draw more viewers to my webpage who are searching for information about one or more of the services contained in my book.  Don't think it prudent to list 35,000 keywords on my webpage, and don't have enough experience using META or Indexing to know whether they are viable options.  Would welcome expert's exchange.  Thanks.
0
I have a client that has a Google Adwords account.  The account was suspended.  The message read:
Your AdWords account has been suspended because it does not comply with our "Misleading Content and Missing Information" policy on untrustworthy behavior.
Policy violation:
Untrustworthy behavior

I have scoured the site and read all of the documentation and for the life of me cannot find what the issue may be:
The google adword Policy is here:
See the policy: https://support.google.com/adwordspolicy/answer/6020955

The online business is the same business as many other businesses that advertising on Google.  Why can the competition advertise and not the this company?

URL: https://www.ein-irs-tax-id-number (DOT) com
0
I initially created a profile with just first name and last initial because I didn't want anyone finding it as I was working on it.

So,
My URL looks like:  

https://www.linkedin.com/in/michael-t-803ra5sabb7/
              instead of something friendlier like:
https://www.linkedin.com/in/timothyleeyoung/

Is that an issue?

Can I make my linkedin profile private until I'm ready to unveil it?

Thanks
Mike
0
Looking for a Youtube professional of sorts. Not for uploads or downloads but the rules of the site and their accurate interpretation. Thanks.
0
I am aware of the Google Control Panel, but "not set" is a problem. Is there another way?
0
New feature and membership benefit!
LVL 10
New feature and membership benefit!

New feature! Upgrade and increase expert visibility of your issues with Priority Questions.

Is there a repository or anything like that of old versions of your website?  Indexed pages with old content?  Is there a way to "Purge" the internet of any old versions of webpages?  Meaning, there some old pages from my website that are indexed that I have changed and or deleted that still come up for some reason.  Thanks in advance,.
0
Hi
The last time I received Adsense approval, I invited a lot of people interested in my blog topic to post, to get Adsense approval.
Is this the only way?

Is Google only interested in constant visits, traffic, not blog posts?
Thanks
0
Hi
These are the Adsense approval bullet points. below
One seems to be that I must use the original URL that I used when I set up my account. I don't do that site anymore, but all my sites exist under a main URL for my account in godaddy.  How do I know which site that it wants, or correct it for it to work? what does it expect? Might it be relative to my umbrella URL for my godaddy account?

i) Copy the code exactly as it appears on your AdSense homepage.
ii) Place the code on the URL that you provided when you created your AdSense account.
iii) Make sure that you place the code on a page that has content and receives regular visitors.
0
Hi,

I need to be able to edit the Business information "card" that Google displays when you search for a business.   In fact, what is that Google feature called?  The client wants to change some info in that "card" but whoever set it up for them is no long reachable and no one knows what the google account is or if there was one even set up.

Thanks,
0
how does safe search work in a search engine?

I type 'bad word' and get less results when using site:domain.com
0
If I just build a web page and publish it won't the Google bot see it and come index it?  Is there any need to set up a Google Search Console account?
0
I have a small wordpress blog for our company.  I have an idea for some articles that would be purely for generating traffic (free advice content) and I'm wondering if it'd be best to optimize for a category of my blog that exists, or create an entirely new wordpress blog with all those articles having backlinks to our company page.

I bought the domain: freechurchaccountingtips.com that I was going to use on a new site.

thoughts?
0
4
Oh men,
Im wondering if you guys can give me some advice and examples of how i can position my web page in the proper manner,
some tricks or best practices for positioning my page locally
regards
0
Tech or Treat!
LVL 10
Tech or Treat!

Submit an article about your scariest tech experience—and the solution—and you’ll be automatically entered to win one of 4 fantastic tech gadgets.

Hi All -
When we run Pay-per-Click campaigns for Customers, I want to be able to show a Customer the results, Cost per Click, etc ... HOWEVER I need to include our markup in the cost numbers ...
For example,  a Click costs us $1.00. I want to be able to show $1.25. Everything else is the same.
Can anyone suggest any options? Either using Google/Bing or Open Source SW :) :)  or 3rd party SW.

Thanks all in advance!
0
The company I work for are considering becoming affiliated with another company in the same sector, principally to drive extra traffic to our site. However, in recent weeks we have noticed that the other site has been dropping in the search rankings for our main keyword. They have gone from being firmly established on page 1 to page 4 and page 5.

For the same keyword our site is on page 2. If the planned affiliation goes ahead then customers visiting the other site will start to be re-directed to our site to complete a transaction and so my question is, will becoming affiliated with a site that has recently taken a hit in the SERPs have a negative effect on our ranking? Would Google see a relationship between the 2 companies and penalise us by association?
0
I searched Google.co.uk using these search terms:  front-runners back-runners "harnes racing"

https://www.google.co.uk/search?site=&source=hp&q=front-runners+back-runners+%22harnes+racing%22&oq=front-runners+back-runners+%22harnes+racing%22&gs_l=hp.3...551.8948.0.9136.44.42.1.0.0.0.142.3315.27j10.37.0....0...1.1.64.hp..6.30.2674...0j0i30k1j0i10k1j0i10i30k1j0i22i30k1j0i22i10i30k1j33i160k1j33i21k1.RjTmuOZHids

Then, I found an interesting website (number 3 on the first page of Google.co.uk) as one of the search hits:

https://books.google.co.uk/books?isbn=1105613534

On the Google.co.uk search hits page, there is this text for this number 3 website:

the possible front runners racing style

So I want to read more about that, but when opening the number 3 website this text is not there. Why, and how should I get to it?
0

There is a massive demand for content on the web right now, and it doesn't look like it's going to stop any time soon. But, if you are running a business blog, it's not just enough to offer your audience lots of content. It needs to be high-quality content if you plan on making an impact and boosting your business. So, in short, you need to be able to write awesome content, and be consistent at it, which is easier said than done.


But, the following 7 simple rules may be able to make your job a lot easier. Keep on reading.


1. Always Provide Answers

It's just common sense. Put yourself in your audience's shoes. If you are performing a search on Google, Bing, Yahoo, Yandex, or any other search engine, you are doing it because you are looking for answers or useful information. Once they click on your article, they will expect to find answers that correspond with their question. If they’re not there, they will go somewhere else, because the sheer volume of content out there is enormous. 


2. Make Your Content Original

We all know that Google doesn't like duplicate content. In fact, it penalizes it. But, it's not enough to make your content unique in a sense that you're using your own words to describe something that is already out there. The goal is to make your content original, too. Try and tackle the issue from a different point of view and come up with some new solutions that haven't been shared anywhere else. Google's algorithm is pretty smart right now, and it will be able to sense if your content is original.


3. Come up With Strong Headlines
Because there is so much content out there that is easily available, people are extremely picky and impatient in their search for it. About 80% of the people will check out your headline, which sound like a good number. But, only 20% of those people will decide to read the article that is behind the headline. This means your headline should be catchy, but most of all, specific, so that the reader knows what's in it for them right from the get-go, before they even click on the link. 


4. Make Sure Your Content Is Concise

This doesn't mean that there is no room for longer, more detailed pillar posts. But, the majority of your audience members are used to scanning and skimming the content first. In order to convince them to stick around and read the entire article, break it down into short paragraphs, each with its own subheading. Also, try and introduce only one idea per paragraph. You can also create a series of post that tie into one another, so that they keep coming back for more. 


5. Present the Most Important Ideas and Information First

This is a logical continuation of the previous paragraph. Instead of waiting for the conclusion to provide your readers with an important insight, deliver it right away. Remember that they like to skim the content. If you provide them with your key ideas right away, you will spark their curiosity, and then elaborate your point within the article. This is also known as the inverted pyramid method.


6. Use Visual Content

People enjoy eye-catching visuals, so regardless of how good your written content is, spicing it up with some cool images, videos, diagrams, screenshots, or infographics is a must for every serious business blog nowadays. But, make sure that each of those is relevant to your content. Simply stuffing your article with generic stock photography should be your last resort. 


7. Proofread Your Content

If your content is free of any grammar, spelling, and stylistic errors, nobody is going to notice, because that is something that should be a given. But, if your articles are full of mistakes, the readers will have a tough time taking your blog, and your business, seriously. It's a drag, but proofreading is something that needs to be done.


Conclusion

As you can see, coming with amazing written content for your business blog does take some effort, but if you decide to follow the tips shared in this article, you will be able to improve your results in no time. 

0
I added a site to the Search Result Removal under the SharePoint 2013 Search Administration page that I did not mean to remove is there a way to undo this change?
0
Google just got a hefty fine from the European Antitrust Monitor: $2.72 biiiillion (€2.42 billion)
Drevil_million_dollars.jpg
I've never relied on Google's shopping results as I'm an Amazon fan, but apparently they tanked their competitor's traffic in the EU.

Of course, they plan on appealing but I wonder what this means for their strategy moving forward.

http://www.npr.org/sections/thetwo-way/2017/06/27/534524024/google-hit-with-2-7-billion-fine-by-european-antitrust-monitor
9
 
LVL 17

Expert Comment

by:Kyle Santos
Wow.
0
 
LVL 7

Expert Comment

by:Brian Matis
Very reminiscent of the Microsoft antitrust case back in 2001 re: Internet Explorer.
1

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.