Search Engine Optimization (SEO)

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Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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Search engines have changed the display of a domain name in search results by adding random capitalization.  

For example, what once was listed as

aircraft.com

now many, but not all, listings have been changed to

AirCraft.com

with the "A" and the "C" capitalized in search results. (Just an example.  Not actual site)

So, a page that might have shown in search results as:

The 747 Seat Tray - aircraft.com
https://www.aircraft.com/?view=wide&db=11 Translate this page View Similar Sites
The seat tray was first introduced in the late 1960s in a precursor to the 747 the 727
and was met with mixed reviews. Many passengers wondered if drinks would ...

now shows

The 747 Seat Tray - AirCraft.com
https://www.aircraft.com/?view=wide&db=11 Translate this page View Similar Sites
The seat tray was first introduced in the late 1960s in a precursor to the 747 the 727
and was met with mixed reviews. Many passengers wondered if drinks would ...

No changes have been made to the <title> or <description> tags in the pages.  Site has been online for a long time.  Only recent changes was to upgrade some coding, add wider https.  But, nothing substantive.

Interestingly, it is always shows this after the dash.  So that the pages' <title> correctly display, but the site url appended to the title with a dash now shows this modified capitalization.

Article Title - SiteUrl
https://...
Description lorem ipsum lorem ipsum lorem ipsum...
…
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Why Diversity in Tech Matters
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Why Diversity in Tech Matters

Kesha Williams, certified professional and software developer, explores the imbalance of diversity in the world of technology -- especially when it comes to hiring women. She showcases ways she's making a difference through the Colors of STEM program.

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We have over 500 pages of informational articles on a variety of topics, mostly these nine: Diabetic Health & Diet, Dialysis Health & Diet, Low Sodium Diet, Portion Control, Renal Health & Diet, Seniors Health & Diet, Glutenfree Diet, Low Carb diet, General  Health & Diet.

The urls are attached. (pages.txt)

The question I have is, for SEO, would it be better for me to combine similar articles, and then redirect the old articles to the new page?  As opposed to leaving them as they are.

Thanks in advance.
pages.txt
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I am working with pagespeed and gtmetrix and they both say I need to defer this script - https://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js 

As you can see in the plugin async javascript I have this listed to defer

https://gyazo.com/6d3ba7273cb4256ebb7a3eed49d9cb6d

However, looking at the source at https://www.theherbsplace.com/product/artemisia_combination_p_163/?loggedout=true you can see that the script isn't being deferred.  

Here is the gtmetrix readout - https://gyazo.com/533542c729b4e15b20cc0f5ca9799bb1

How do I get this script to defer?  Is there another method that is better?

Thanks,
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I am needing to find out what css or script needs to be excluded from the deferral tag.  If you go to this page - https://www.theherbsplace.com/product/artemisia_combination_p_163/ you will see under the herb bottle a blank thumbnail.  That is what should be showing the label of the product.  But it seems when I lazy load images to improve my pagespeed score that the label image isn't displayed anymore.

I have looked on Google console, but to no avail, so please tell me the steps to identify the script or css that needs to be excluded.

Thanks,
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Recently we have updated the website after that google search shows the wrong URL for the website.

example: https://ss.com/eu (google search shows this URL in search but after the upgrade, we have removed the page /eu , now it show only https://ss.com. How to fix this google search result or can I redirect the URL to https://ss.com/eu. which is the best solution? why google search result shows the old URL?
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Need expires headers to satisfy yslow on GMetrix.  I am on an Apache 2.4 Linux system.

When I use this code I get an 500 Internal Server Error

# Optimize cache-control
<IfModule mod_expires.c>
ExpiresActive on
ExpiresDefault “access plus 1 month”
ExpiresByType image/gif “access plus 1 month”
ExpiresByType image/png “access plus 1 month”
ExpiresByType image/jpg “access plus 1 month”
ExpiresByType image/jpeg “access plus 1 month”
ExpiresByType text/html “access plus 3 days”
ExpiresByType text/xml “access plus 1 seconds”
ExpiresByType text/plain “access plus 1 seconds”
ExpiresByType application/xml “access plus 1 seconds”
ExpiresByType application/rss+xml “access plus 1 seconds”
ExpiresByType application/json “access plus 1 seconds”
ExpiresByType text/css “access plus 1 week”
ExpiresByType text/javascript “access plus 1 week”
ExpiresByType application/javascript “access plus 1 week”
ExpiresByType application/x-javascript “access plus 1 week”
ExpiresByType image/x-ico “access plus 1 year”
ExpiresByType image/x-icon “access plus 1 year”
ExpiresByType application/pdf “access plus 1 month”
<IfModule mod_headers.c>
Header unset ETag
Header unset Pragma
Header unset Last-Modified
Header append Cache-Control “public, no-transform, must-revalidate”
Header set Last-modified “Mon, 1 Oct 2018 10:10:10 GMT”
</IfModule>
</IfModule>

Open in new window


my headers in htaccess looks like this

# BEGIN Really_Simple_SSL_UPGRADE_INSECURE_REQUESTS
<IfModule mod_headers.c>
Header always set Content-Security-Policy "upgrade-insecure-requests;"
</IfModule>
# END Really_Simple_SSL_UPGRADE_INSECURE_REQUESTS

Open in new window


The log says 
[Sun Dec 23 12:59:33.053088 2018] [core:alert] [pid 7617:tid 140692416341760] [client 1.1.1.1] /data/web/abc.com/.htaccess: ExpiresDefault takes one argument, an expiry date code

Open in new window


Seems everything on the internet and the plugins are not suited for Apache 2.4.  Please help.

Thanks,
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Can you recommend some resources for SEO, especially YouTube SEO?
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I'm doing some SEO work on my own Wordpress website to improve my chances of it popping up in search results and recently posted a question here where I got some very useful tips and information.

Per the information I've been given, I'm currently looking at Categories vs Tags as suggested by an expert in my other question.

I suggest you change this in WP to use /tag/page or /category/page https://en.support.wordpress.com/posts/categories-vs-tags/ 

My problem is that I don't fully understand the help article that I've been pointed to.

Can anyone explain the differences between the two to me in layman's terms, as well as perhaps include a screenshot or two of what I'm supposed to be changing and where, in Wordpress?

My wordpress skills are fairly basic so please don't assume too much knowledge - what I'm after is specific directions as to what to change and in what areas of Wordpress I'm supposed to be making those changes.

Thanks in advance for any help.

Regards, Andrew
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I have a website https://mybigdata.co.uk and organic search is broken, meaning 0 visitors from organic search. There are 0 backlinks. Is that the cause and where can backlinks be created?
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Hi Experts,

I'm after recommendations for someone or a company that can go through my Wordpress created website for Google Seach Engine Optimization and do the optimization for me at a reasonable price. I know very little about SEO apart from the purpose and importance of it. How to implement it on my site though, is beyond my own technical skills and experience.

I know that "reasonable price" is a subjective term and can't give a price that I'm willing to spend at this stage, except to say that I'd like to spend as little as possible :)

I'm open to all offers from both Experts Exchange members who have personal experience with doing this sort of thing, as well as recommendations from members who have personally used the services any companies they recommend I contact.

Thanks in advance for any offers and/or suggestions.

Regards, Andrew
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Introduction to Web Design
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Introduction to Web Design

Develop a strong foundation and understanding of web design by learning HTML, CSS, and additional tools to help you develop your own website.

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Does the “noopener noreferrer” tag impact on a website’s bounce rate?
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I have searched the Internet for days now trying to determine what happens when an affiliate link is 301 Redirected via cPanel.  The main question is that I want to know how the Google Indexing of the Domain and link will show if it is an Amazon affiliate link. Can someone help me to understand this process? I have gone to forums and did days worth of Google Search.
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Just a quick question. My website uses a header file which is included on all my pages. In that header file I list my meta-data, including a meta description. If I wanted to have a separate meta description for certain pages (I've read this is generally good practice), but continue to want to include the header in that page,  how would I best do that?

If I just entered another meta description, would that overwrite the one picked up in the  included header file, or would that confuse the crawler bots?

Many thanks for reading,

Adam
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When looking up this site on google with site:www.thekathycollection.com (example)

It looks like google is confused on the listing and only lists the main URL of the site and no other pages seem to be indexed. It also lists other webites that have the phrase The Kathy Collection on them.

Does this mean that i have to re brand the site so it is something specifically unique like www.thekathysmithcollection.com?

Or can i just purchase that domain and add it as a secondary domain to the site - Will google then use this new domain to index it separately and potentially clear up the confusion in google search results to only include pages that are from that domain when performing site:www.thekathysmithcollection.com on google?

Any other guidance is greatly appreciated!!!

Thanks in advanced!
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What is Google sandbox in SEO term?
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I'm looking for software that does what Yext does — updating and making consistent my client's company's NAP, etc, across the important web search engines, directories, etc. I haven't worked too much with Yext, but the big drawback, to my understanding, is that upon subscription cancellation, all updated data is deleted and listings are restored to their original states.

I just hate being held captive to their platform, and I'm looking for an alternative that's as intuitive; optimally has reasonable, set pricing; and leaves your updated info in place regardless of account status. Oh, and it also has to work!

If such alternative platforms to Yext exist, I'd be grateful to learn of them.

Thanks!

Regards,
Jonathan
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I need traffic to my website. I have started with Social Media, Submitting my sites to Search Engines.

Several years ago, I studied SEO but, I have found that things have changed so much as it pertains to traffic such as Meta Tag's submissions and PPC.

I am looking to building up my traffic up to my E-commerce Websites / Aliexpress Affiliate websites.

Can you help me to build my traffic to my websites and to build my SEO?  My sites are very new in the development stages. If possible I would like free or low costing options.

Thanks in advance Experts.
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I have Aliexpress affiliate website where I am getting most of my traffic from Search.

(http://aliexpressions.com)
(www.essmen.com)  

The sites have been around for about 45 days.  

I have placed links on Twitter, Reddit, Google Plus, Facebook and Instagram for traffic. And, I have completed the Google Analytics and Google Console.

I submitted the websites to other search engines a few days ago.

I placed the sites on Hotjar, the free version.

I am looking to get more "free" traffic!

I was told that it is best to let the website's index in Google for about six months.

I am going to send out press releases.  

I need some good ideas for more traffic. Can you help me?  I am a newbie.  Thanks in advance.

***Note I tried to put one of my Affiliate Website on Outbrain. I was told that my websites are not a good fit for their Native Ad.***
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I have a website that I designed with the Aliplugin.  This is it: http://essmen.com/.  My website visits are about 400 visits per day with any advertising other than links on Facebook, Twitter, and Google Plus.  I have two problems. One is the traffic and the other is that fact that no one is buying any of the affiliate products.  I have close to 19000 products on the website and can add more. I was advised by the Alipartnership to add as much product to increase my chances of indexing quickly.  I am a complete newbie and want to stop spinning my wheels on these issues. Can I get a little help on getting possible free traffic or very cheap traffic? And, I want to know how I can possibly get some one to buy something on my website to start making affiliate income?  I have had the website up going on two months. I do not want to just jump ship now based on the advise of the Aliplugin people. i'm just sayin'
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Become a CompTIA Certified Healthcare IT Tech
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Become a CompTIA Certified Healthcare IT Tech

This course will help prep you to earn the CompTIA Healthcare IT Technician certification showing that you have the knowledge and skills needed to succeed in installing, managing, and troubleshooting IT systems in medical and clinical settings.

Learn More!
Is there any SEO value in including a key word in the url.

I have a small lawyers practice.  It is based in a very small town of about 11,500. It is www.richardknight.co.uk

Two other firms have joined the town in the last couple of years,

The town is Syston

Their offices are branch offices but in searches their entries show up as xxx/offices/Syston/  etc.

Is their any additional (or much) SEO value in moving some of my key folders and files to

 www.richardknight.co.uk/syston/our team

as opposed to richardknight.co.uk/ourteam

etc

given that oftentimes people will be searching for "Syston lawyers"

Thanks.
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SEO Tools
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Since our website was redesigned a few months ago, we have totally 'dropped off the grid' when searching google, etc.....  We are in dire need of someone who specializes in webdesign and implementing SEO.  FoxReviewer lists recommendations and issues that need to be resolved.   Our web developer is not available, so we need help!   I can send you the FoxReviewer report if that will help in providing us with a bid.

Our webserver is hosted locally on a Server 2016 Standard box and integrates with our Server 2008 SQL server.   I believe the webserver pulls data from our SQL server (which houses a proprietary application), and uses this data to offer up to our clients after logging in.  So someone who also has knowledge of SQL programming, IIS and perhaps C++ would be beneficial.  Thanking you in advance!
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What SEO (search engine optimization) software do you recommend ?
  ** https://www.matthewwoodward.co.uk/tools/free-seo-tools/
  ** https://www.traffictravis.com/
  ** etc

Details
 1. small jewelry store website
 2. spend under $1,000 one-time or $50/mth for software if possible
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5 Comments
Why my Google MyBusiness location is getting suspended now & then instead of following Google Guidelines ??
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4 Comments
After doing all the web positioning work (SEO) what should i do for proper reach to customer?
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3 Comments

Search Engine Optimization (SEO)

4K

Solutions

55

Content

i
The collection of articles, videos, and posts on this topic.

4K

Contributors

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.