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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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When it comes to Search Engine Optimization (SEO), every brand presented on the Google Algorithms is unique.  To determine if your Search Engine Optimization campaign is delivering consistent returns, check on the visitors behavior, the inbound traffic, and search rankings.

Misreading and misinterpreting data and reports can lead to a huge shift of your Search Engine Optimization campaign to the wrong direction. When it comes to content marketing, data speaks louder than conviction. Your supervisor will be moved by the results and the cash generated during the campaign rather than the traffic generated and boosted engagement. The following factors and qualities determine the achievements of a campaign.

a) Uniqueness of a brand

Every brand tends to be a bit different and unique in its own way. Brands target hundreds of ranking factors and visitors. Comprehensive data works as the only metric that separates services and brands offered in the market.

b) Search Engine Optimization Strategy

Search Engine Optimization is termed as cost-effective and a long-term scheme as it takes more than one year to develop. Unless you work on how to interpret and read your reports, you will end up having wrong results altogether.

c) Ranking Algorithm and Guidelines

In the world of digital marketing, marketers are equipped with necessary skills and expertise on how to achieve being ranked among the three results in the Algorithms.

Misreading and misinterpreting data can lead your campaign to the wrong direction. Below is a list of mistakes and errors committed by marketers and clients in their campaign.

Mistakes Committed By Marketers When Interpreting Data

1) The interacting factors

Search Engine Optimization success depends on a number of factors such as traffic generation and keyword ranking. Basing your progress on one metric can lead to a diversion where you can have it wrong altogether. To get the real picture of your campaign, consider examining both the converting keyword ranking and inbound traffic.

2) Impacts of organic traffic

Organic traffic plays a key role towards the realization of an effective campaign. Organic traffic helps content marketers to balance their strategy accordingly. Failing to balance both the onsite and offsite content can lead to a total failure.

3) Prioritizing on keywords

Before the start of a campaign, marketers set certain keywords and phrases that act as the measure of progress. However, concentrating more on a converting keyword is not advocated for as Google considers a number of factors such as the context. To measure your progress, consider looking at phrases and keywords you had not opted for.

Search engine analytics plays a key role when it comes to content marketing. The future and success of your campaign entirely depend on your commitments and vigilance. Read and understand your reports before implementing any changes to your campaign strategy.

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Hire Technology Freelancers with Gigs
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Hire Technology Freelancers with Gigs

Work with freelancers specializing in everything from database administration to programming, who have proven themselves as experts in their field. Hire the best, collaborate easily, pay securely, and get projects done right.

In a meeting some time back, a comment was thrown on the table that over 88% of companies in the US, with 100+ employees, are using social media.  We don't have any social media presences and are now considering it - we did started setting up just accounts for social media that was mention in that meeting (facebook, tweeter, linkedin, youtube, instagram, pinterest).

We understand this is a vast subject, and maybe complicated, but would greatly appreciated any EE that may have some experience in the topic, share their advice  in:

- what to consider prior.
- which social media get into first.
- how many should we set up in.
- doing this less monies possible (as a start).

Thank you in advance.
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I've built a webpage that features my book that contains 35,000 different services you can provide with your home computer.  Seeking to draw more viewers to my webpage who are searching for information about one or more of the services contained in my book.  Don't think it prudent to list 35,000 keywords on my webpage, and don't have enough experience using META or Indexing to know whether they are viable options.  Would welcome expert's exchange.  Thanks.
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I have a client that has a Google Adwords account.  The account was suspended.  The message read:
Your AdWords account has been suspended because it does not comply with our "Misleading Content and Missing Information" policy on untrustworthy behavior.
Policy violation:
Untrustworthy behavior

I have scoured the site and read all of the documentation and for the life of me cannot find what the issue may be:
The google adword Policy is here:
See the policy: https://support.google.com/adwordspolicy/answer/6020955

The online business is the same business as many other businesses that advertising on Google.  Why can the competition advertise and not the this company?

URL: https://www.ein-irs-tax-id-number (DOT) com
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I initially created a profile with just first name and last initial because I didn't want anyone finding it as I was working on it.

So,
My URL looks like:  

https://www.linkedin.com/in/michael-t-803ra5sabb7/
              instead of something friendlier like:
https://www.linkedin.com/in/timothyleeyoung/

Is that an issue?

Can I make my linkedin profile private until I'm ready to unveil it?

Thanks
Mike
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Looking for a Youtube professional of sorts. Not for uploads or downloads but the rules of the site and their accurate interpretation. Thanks.
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I am aware of the Google Control Panel, but "not set" is a problem. Is there another way?
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Is there a repository or anything like that of old versions of your website?  Indexed pages with old content?  Is there a way to "Purge" the internet of any old versions of webpages?  Meaning, there some old pages from my website that are indexed that I have changed and or deleted that still come up for some reason.  Thanks in advance,.
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Hi
The last time I received Adsense approval, I invited a lot of people interested in my blog topic to post, to get Adsense approval.
Is this the only way?

Is Google only interested in constant visits, traffic, not blog posts?
Thanks
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Hi
These are the Adsense approval bullet points. below
One seems to be that I must use the original URL that I used when I set up my account. I don't do that site anymore, but all my sites exist under a main URL for my account in godaddy.  How do I know which site that it wants, or correct it for it to work? what does it expect? Might it be relative to my umbrella URL for my godaddy account?

i) Copy the code exactly as it appears on your AdSense homepage.
ii) Place the code on the URL that you provided when you created your AdSense account.
iii) Make sure that you place the code on a page that has content and receives regular visitors.
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Important Lessons on Recovering from Petya
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Important Lessons on Recovering from Petya

In their most recent webinar, Skyport Systems explores ways to isolate and protect critical databases to keep the core of your company safe from harm.

Hi,

I need to be able to edit the Business information "card" that Google displays when you search for a business.   In fact, what is that Google feature called?  The client wants to change some info in that "card" but whoever set it up for them is no long reachable and no one knows what the google account is or if there was one even set up.

Thanks,
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how does safe search work in a search engine?

I type 'bad word' and get less results when using site:domain.com
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If I just build a web page and publish it won't the Google bot see it and come index it?  Is there any need to set up a Google Search Console account?
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I have a small wordpress blog for our company.  I have an idea for some articles that would be purely for generating traffic (free advice content) and I'm wondering if it'd be best to optimize for a category of my blog that exists, or create an entirely new wordpress blog with all those articles having backlinks to our company page.

I bought the domain: freechurchaccountingtips.com that I was going to use on a new site.

thoughts?
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Oh men,
Im wondering if you guys can give me some advice and examples of how i can position my web page in the proper manner,
some tricks or best practices for positioning my page locally
regards
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Hi All -
When we run Pay-per-Click campaigns for Customers, I want to be able to show a Customer the results, Cost per Click, etc ... HOWEVER I need to include our markup in the cost numbers ...
For example,  a Click costs us $1.00. I want to be able to show $1.25. Everything else is the same.
Can anyone suggest any options? Either using Google/Bing or Open Source SW :) :)  or 3rd party SW.

Thanks all in advance!
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The company I work for are considering becoming affiliated with another company in the same sector, principally to drive extra traffic to our site. However, in recent weeks we have noticed that the other site has been dropping in the search rankings for our main keyword. They have gone from being firmly established on page 1 to page 4 and page 5.

For the same keyword our site is on page 2. If the planned affiliation goes ahead then customers visiting the other site will start to be re-directed to our site to complete a transaction and so my question is, will becoming affiliated with a site that has recently taken a hit in the SERPs have a negative effect on our ranking? Would Google see a relationship between the 2 companies and penalise us by association?
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I searched Google.co.uk using these search terms:  front-runners back-runners "harnes racing"

https://www.google.co.uk/search?site=&source=hp&q=front-runners+back-runners+%22harnes+racing%22&oq=front-runners+back-runners+%22harnes+racing%22&gs_l=hp.3...551.8948.0.9136.44.42.1.0.0.0.142.3315.27j10.37.0....0...1.1.64.hp..6.30.2674...0j0i30k1j0i10k1j0i10i30k1j0i22i30k1j0i22i10i30k1j33i160k1j33i21k1.RjTmuOZHids

Then, I found an interesting website (number 3 on the first page of Google.co.uk) as one of the search hits:

https://books.google.co.uk/books?isbn=1105613534

On the Google.co.uk search hits page, there is this text for this number 3 website:

the possible front runners racing style

So I want to read more about that, but when opening the number 3 website this text is not there. Why, and how should I get to it?
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On Demand Webinar: Networking for the Cloud Era
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On Demand Webinar: Networking for the Cloud Era

Did you know SD-WANs can improve network connectivity? Check out this webinar to learn how an SD-WAN simplified, one-click tool can help you migrate and manage data in the cloud.

There is a massive demand for content on the web right now, and it doesn't look like it's going to stop any time soon. But, if you are running a business blog, it's not just enough to offer your audience lots of content. It needs to be high-quality content if you plan on making an impact and boosting your business. So, in short, you need to be able to write awesome content, and be consistent at it, which is easier said than done.


But, the following 7 simple rules may be able to make your job a lot easier. Keep on reading.


1. Always Provide Answers

It's just common sense. Put yourself in your audience's shoes. If you are performing a search on Google, Bing, Yahoo, Yandex, or any other search engine, you are doing it because you are looking for answers or useful information. Once they click on your article, they will expect to find answers that correspond with their question. If they’re not there, they will go somewhere else, because the sheer volume of content out there is enormous. 


2. Make Your Content Original

We all know that Google doesn't like duplicate content. In fact, it penalizes it. But, it's not enough to make your content unique in a sense that you're using your own words to describe something that is already out there. The goal is to make your content original, too. Try and tackle the issue from a different point of view and come up with some new solutions that haven't been shared anywhere else. Google's algorithm is pretty smart right now, and it will be able to sense if your content is original.


3. Come up With Strong Headlines
Because there is so much content out there that is easily available, people are extremely picky and impatient in their search for it. About 80% of the people will check out your headline, which sound like a good number. But, only 20% of those people will decide to read the article that is behind the headline. This means your headline should be catchy, but most of all, specific, so that the reader knows what's in it for them right from the get-go, before they even click on the link. 


4. Make Sure Your Content Is Concise

This doesn't mean that there is no room for longer, more detailed pillar posts. But, the majority of your audience members are used to scanning and skimming the content first. In order to convince them to stick around and read the entire article, break it down into short paragraphs, each with its own subheading. Also, try and introduce only one idea per paragraph. You can also create a series of post that tie into one another, so that they keep coming back for more. 


5. Present the Most Important Ideas and Information First

This is a logical continuation of the previous paragraph. Instead of waiting for the conclusion to provide your readers with an important insight, deliver it right away. Remember that they like to skim the content. If you provide them with your key ideas right away, you will spark their curiosity, and then elaborate your point within the article. This is also known as the inverted pyramid method.


6. Use Visual Content

People enjoy eye-catching visuals, so regardless of how good your written content is, spicing it up with some cool images, videos, diagrams, screenshots, or infographics is a must for every serious business blog nowadays. But, make sure that each of those is relevant to your content. Simply stuffing your article with generic stock photography should be your last resort. 


7. Proofread Your Content

If your content is free of any grammar, spelling, and stylistic errors, nobody is going to notice, because that is something that should be a given. But, if your articles are full of mistakes, the readers will have a tough time taking your blog, and your business, seriously. It's a drag, but proofreading is something that needs to be done.


Conclusion

As you can see, coming with amazing written content for your business blog does take some effort, but if you decide to follow the tips shared in this article, you will be able to improve your results in no time. 

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I added a site to the Search Result Removal under the SharePoint 2013 Search Administration page that I did not mean to remove is there a way to undo this change?
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Google just got a hefty fine from the European Antitrust Monitor: $2.72 biiiillion (€2.42 billion)
Drevil_million_dollars.jpg
I've never relied on Google's shopping results as I'm an Amazon fan, but apparently they tanked their competitor's traffic in the EU.

Of course, they plan on appealing but I wonder what this means for their strategy moving forward.

http://www.npr.org/sections/thetwo-way/2017/06/27/534524024/google-hit-with-2-7-billion-fine-by-european-antitrust-monitor
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LVL 17

Expert Comment

by:Kyle Santos
Wow.
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LVL 7

Expert Comment

by:Brian Matis
Very reminiscent of the Microsoft antitrust case back in 2001 re: Internet Explorer.
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I am attempting to find a place to pay for advertising for technical  courses we are giving , it has to do with Linux in general . Where do you think a good place it to PAY for an ad for this kind of training ??/


thanks
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I'm writing structured data code for my breadcrumb and ran into a question about the position number of the item.

For Seattle:
1. US-->2. WA--->3. King County--->4. Seattle    

This is my breadcrumb for Seattle, which is in position 4.  The numbers are not displayed to the users of course, but in the code behind for structured data, the numbers are required by Google.  
"itemListElement": [{
    "@type": "ListItem",
    "position": 1,

Open in new window



However Canada doesn't have counties for their cities.  So on my Calgary page, the breadcrumb naturally will not show a "county" level.  but when it comes to the structured data code behind, which is appropriate, is calgary in position 3 or position 4?  

1.  Canada-->2. AB-->4. Calgary  

1.  Canada -->2. AB -->3. Calgary


Since all the US cities have the city at the fourth position, I wondered if I should "skip" a level for my pages on Canadian cities, but I'm not sure what the best practice is.  Should I code my structured data to put canadian cities in position 4, or position 3?
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Hi,
This question is getting asked a lot from me lately and I am using my common sense to answer it, but need other opinions please.
Basically a company might have a large company name like:
http://averylargecompanynamethatisverylong.com
They may also have registered
http://asmallname.com
http://asmallnametoo.com

Now my question is more targeting to SEO.  Which domain should have their website hosted at?  Where should their emails be (as you don't want people to have to remember a really long email)

So my question is, if you have many domains for your company, which is the best one for hosting the website, and obviously the site with the smaller domain name would be best for email promoting so should you host the site at the best keyword, long domain, the have a web forwarder for all other domains, and then simply set up email hosting for the smaller domain.

I am asking from a SEO and marketing point of view.  

I think I know the answer, but I need a discussion to be sure.
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.