Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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Hey there, based on what I have on my plate and the fact that I was doing this client a favor they have a pretty much a non-existent budget, I did a wix site for them as they move away from their franchisor and go independent.  

It is a local cafe, before with the franchisor enter the business name or mention products and the town, or adjoining towns, they would always come up first on page one.  

The website was published on Wix about a week ago.  Is it that wix is a disaster when it comes to SEO or Google takes forever to index or I need to change what/how I did it for searching key words, or make longer phrases on hidden pages - anyone with any advice would be hugely appreciated.  

Compared to the old site, people are saying it looks really nice -BUT it needs to come up in search.  Just don't have time and they don't have a budget to pay webdevs.  

Thoughts/ideas?
Just not really my area and trying to help them out amap!

Is there a way to have google (and other search engines), reindex etc, after changes? Tools to measure where it ranks or if changes improved results etc?

Thanks!!!!
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Learn Ruby Fundamentals
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Learn Ruby Fundamentals

This course will introduce you to Ruby, as well as teach you about classes, methods, variables, data structures, loops, enumerable methods, and finishing touches.

Our company's website is very outdated...  it was designed in 2007 when the importance of a responsive design was not as prevalent.  However, I did load it with SEO and surprisingly it still generates leads for us.  Because our business is not IT related, I do not want to take the time to rebuild the site myself with a custom responsive design.  My thought was to move to WordPress as long as I have complete control over the SEO.  From my research, my thought was to use WPSEO WP theme with Yoast.  My question is does anyone have experience with this combination and does it give you the full control (titling links, etc.) that I want.
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We need to search (Windows search) in file content (.html saved files) to find ie: names of the people in forms etc. and we need to search on network shares or mapped files. Though the shares are indexed on the server, on workstations we cannot find any file with the desirable content. I read once that the solution is to set the mapped folder to be available offline but we can't use it in our environment. Are there any other way to get searching in the file content on mapped drive or in the shared folders? I tried Agent Ransack and it's working without any problems - doesn't matter if it's local or network drive(share) but we want to use windows search instead of any other third-party software.
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SEO website newbie.  Looking for the "best" option for a service to use to analyze websites for SEO.  Looking for one that will analyze the site, state problems and list actions that should be taken for best SEO.
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In my .htaccess file, there are references to favicon. I want to delete my graphics folder. Is it of to move any favicon files to the root of my site, not inside a folder?

#do things different on prod
<IfDefine prod>
RewriteRule ^favicon\.ico$ /graphics/live_favicon.ico [L]
</IfDefine>
<IfDefine !prod>
RewriteRule ^favicon\.ico$ /graphics/test_favicon.ico [L]
</IfDefine>

and where is "prod" defined? Is that an Apache thing? Sorry for the newbness, Im taking over for a departed employee and trying to sort things out.
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Can someone check this please ... Is this the correct coding for robots.txt if I put a sitemap.xml file in the web root folder:
     User-agent: *
     https://EXAMPLE.COM/sitemap.xml
and
Is this the correct coding for .htaccess if I want to direct all requests to the Non-www https version of a URL:
     RewriteEngine On
     RewriteCond %{HTTP_HOST} ^www\.EXAMPLE\.com [NC]
     RewriteRule ^(.*)$ https://EXAMPLE.com/$1 [L,R=301]
     RewriteCond %{SERVER_PORT} 80
     RewriteRule ^(.*)$ https://EXAMPLE.com/$1 [L,R=301]
Any advice appreciated!
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Need Key Word search tools

I need free tools which let me search for words that are used very often. This is for SEO, since I want a high hit rate.

What can you suggest? And what other advice can you offer on SEO? I am starting with my YouTube channel...and will use these key words in the meta-data.

Thanks
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When I change my Google My Business category to the correct one, Google keeps changing it back to the wrong one... any ideas?  thanks
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Search engines have changed the display of a domain name in search results by adding random capitalization.  

For example, what once was listed as

aircraft.com

now many, but not all, listings have been changed to

AirCraft.com

with the "A" and the "C" capitalized in search results. (Just an example.  Not actual site)

So, a page that might have shown in search results as:

The 747 Seat Tray - aircraft.com
https://www.aircraft.com/?view=wide&db=11 Translate this page View Similar Sites
The seat tray was first introduced in the late 1960s in a precursor to the 747 the 727
and was met with mixed reviews. Many passengers wondered if drinks would ...

now shows

The 747 Seat Tray - AirCraft.com
https://www.aircraft.com/?view=wide&db=11 Translate this page View Similar Sites
The seat tray was first introduced in the late 1960s in a precursor to the 747 the 727
and was met with mixed reviews. Many passengers wondered if drinks would ...

No changes have been made to the <title> or <description> tags in the pages.  Site has been online for a long time.  Only recent changes was to upgrade some coding, add wider https.  But, nothing substantive.

Interestingly, it is always shows this after the dash.  So that the pages' <title> correctly display, but the site url appended to the title with a dash now shows this modified capitalization.

Article Title - SiteUrl
https://...
Description lorem ipsum lorem ipsum lorem ipsum...
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We have over 500 pages of informational articles on a variety of topics, mostly these nine: Diabetic Health & Diet, Dialysis Health & Diet, Low Sodium Diet, Portion Control, Renal Health & Diet, Seniors Health & Diet, Glutenfree Diet, Low Carb diet, General  Health & Diet.

The urls are attached. (pages.txt)

The question I have is, for SEO, would it be better for me to combine similar articles, and then redirect the old articles to the new page?  As opposed to leaving them as they are.

Thanks in advance.
pages.txt
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Why Diversity in Tech Matters
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Why Diversity in Tech Matters

Kesha Williams, certified professional and software developer, explores the imbalance of diversity in the world of technology -- especially when it comes to hiring women. She showcases ways she's making a difference through the Colors of STEM program.

I am working with pagespeed and gtmetrix and they both say I need to defer this script - https://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js 

As you can see in the plugin async javascript I have this listed to defer

https://gyazo.com/6d3ba7273cb4256ebb7a3eed49d9cb6d

However, looking at the source at https://www.theherbsplace.com/product/artemisia_combination_p_163/?loggedout=true you can see that the script isn't being deferred.  

Here is the gtmetrix readout - https://gyazo.com/533542c729b4e15b20cc0f5ca9799bb1

How do I get this script to defer?  Is there another method that is better?

Thanks,
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I am needing to find out what css or script needs to be excluded from the deferral tag.  If you go to this page - https://www.theherbsplace.com/product/artemisia_combination_p_163/ you will see under the herb bottle a blank thumbnail.  That is what should be showing the label of the product.  But it seems when I lazy load images to improve my pagespeed score that the label image isn't displayed anymore.

I have looked on Google console, but to no avail, so please tell me the steps to identify the script or css that needs to be excluded.

Thanks,
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Recently we have updated the website after that google search shows the wrong URL for the website.

example: https://ss.com/eu (google search shows this URL in search but after the upgrade, we have removed the page /eu , now it show only https://ss.com. How to fix this google search result or can I redirect the URL to https://ss.com/eu. which is the best solution? why google search result shows the old URL?
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Need expires headers to satisfy yslow on GMetrix.  I am on an Apache 2.4 Linux system.

When I use this code I get an 500 Internal Server Error

# Optimize cache-control
<IfModule mod_expires.c>
ExpiresActive on
ExpiresDefault “access plus 1 month”
ExpiresByType image/gif “access plus 1 month”
ExpiresByType image/png “access plus 1 month”
ExpiresByType image/jpg “access plus 1 month”
ExpiresByType image/jpeg “access plus 1 month”
ExpiresByType text/html “access plus 3 days”
ExpiresByType text/xml “access plus 1 seconds”
ExpiresByType text/plain “access plus 1 seconds”
ExpiresByType application/xml “access plus 1 seconds”
ExpiresByType application/rss+xml “access plus 1 seconds”
ExpiresByType application/json “access plus 1 seconds”
ExpiresByType text/css “access plus 1 week”
ExpiresByType text/javascript “access plus 1 week”
ExpiresByType application/javascript “access plus 1 week”
ExpiresByType application/x-javascript “access plus 1 week”
ExpiresByType image/x-ico “access plus 1 year”
ExpiresByType image/x-icon “access plus 1 year”
ExpiresByType application/pdf “access plus 1 month”
<IfModule mod_headers.c>
Header unset ETag
Header unset Pragma
Header unset Last-Modified
Header append Cache-Control “public, no-transform, must-revalidate”
Header set Last-modified “Mon, 1 Oct 2018 10:10:10 GMT”
</IfModule>
</IfModule> 

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my headers in htaccess looks like this

# BEGIN Really_Simple_SSL_UPGRADE_INSECURE_REQUESTS
<IfModule mod_headers.c>
Header always set Content-Security-Policy "upgrade-insecure-requests;"
</IfModule>
# END Really_Simple_SSL_UPGRADE_INSECURE_REQUESTS

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The log says
[Sun Dec 23 12:59:33.053088 2018] [core:alert] [pid 7617:tid 140692416341760] [client 1.1.1.1] /data/web/abc.com/.htaccess: ExpiresDefault takes one argument, an expiry date code

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Seems everything on the internet and the plugins are not suited for Apache 2.4.  Please help.

Thanks,
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I'm doing some SEO work on my own Wordpress website to improve my chances of it popping up in search results and recently posted a question here where I got some very useful tips and information.

Per the information I've been given, I'm currently looking at Categories vs Tags as suggested by an expert in my other question.

I suggest you change this in WP to use /tag/page or /category/page https://en.support.wordpress.com/posts/categories-vs-tags/ 

My problem is that I don't fully understand the help article that I've been pointed to.

Can anyone explain the differences between the two to me in layman's terms, as well as perhaps include a screenshot or two of what I'm supposed to be changing and where, in Wordpress?

My wordpress skills are fairly basic so please don't assume too much knowledge - what I'm after is specific directions as to what to change and in what areas of Wordpress I'm supposed to be making those changes.

Thanks in advance for any help.

Regards, Andrew
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Hi Experts,

I'm after recommendations for someone or a company that can go through my Wordpress created website for Google Seach Engine Optimization and do the optimization for me at a reasonable price. I know very little about SEO apart from the purpose and importance of it. How to implement it on my site though, is beyond my own technical skills and experience.

I know that "reasonable price" is a subjective term and can't give a price that I'm willing to spend at this stage, except to say that I'd like to spend as little as possible :)

I'm open to all offers from both Experts Exchange members who have personal experience with doing this sort of thing, as well as recommendations from members who have personally used the services any companies they recommend I contact.

Thanks in advance for any offers and/or suggestions.

Regards, Andrew
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Does the “noopener noreferrer” tag impact on a website’s bounce rate?
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I have searched the Internet for days now trying to determine what happens when an affiliate link is 301 Redirected via cPanel.  The main question is that I want to know how the Google Indexing of the Domain and link will show if it is an Amazon affiliate link. Can someone help me to understand this process? I have gone to forums and did days worth of Google Search.
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Just a quick question. My website uses a header file which is included on all my pages. In that header file I list my meta-data, including a meta description. If I wanted to have a separate meta description for certain pages (I've read this is generally good practice), but continue to want to include the header in that page,  how would I best do that?

If I just entered another meta description, would that overwrite the one picked up in the  included header file, or would that confuse the crawler bots?

Many thanks for reading,

Adam
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Become a Certified Penetration Testing Engineer
LVL 13
Become a Certified Penetration Testing Engineer

This CPTE Certified Penetration Testing Engineer course covers everything you need to know about becoming a Certified Penetration Testing Engineer. Career Path: Professional roles include Ethical Hackers, Security Consultants, System Administrators, and Chief Security Officers.

When looking up this site on google with site:www.thekathycollection.com (example)

It looks like google is confused on the listing and only lists the main URL of the site and no other pages seem to be indexed. It also lists other webites that have the phrase The Kathy Collection on them.

Does this mean that i have to re brand the site so it is something specifically unique like www.thekathysmithcollection.com?

Or can i just purchase that domain and add it as a secondary domain to the site - Will google then use this new domain to index it separately and potentially clear up the confusion in google search results to only include pages that are from that domain when performing site:www.thekathysmithcollection.com on google?

Any other guidance is greatly appreciated!!!

Thanks in advanced!
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What is Google sandbox in SEO term?
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I'm looking for software that does what Yext does — updating and making consistent my client's company's NAP, etc, across the important web search engines, directories, etc. I haven't worked too much with Yext, but the big drawback, to my understanding, is that upon subscription cancellation, all updated data is deleted and listings are restored to their original states.

I just hate being held captive to their platform, and I'm looking for an alternative that's as intuitive; optimally has reasonable, set pricing; and leaves your updated info in place regardless of account status. Oh, and it also has to work!

If such alternative platforms to Yext exist, I'd be grateful to learn of them.

Thanks!

Regards,
Jonathan
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I need traffic to my website. I have started with Social Media, Submitting my sites to Search Engines.

Several years ago, I studied SEO but, I have found that things have changed so much as it pertains to traffic such as Meta Tag's submissions and PPC.

I am looking to building up my traffic up to my E-commerce Websites / Aliexpress Affiliate websites.

Can you help me to build my traffic to my websites and to build my SEO?  My sites are very new in the development stages. If possible I would like free or low costing options.

Thanks in advance Experts.
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I have Aliexpress affiliate website where I am getting most of my traffic from Search.

(http://aliexpressions.com)
(www.essmen.com)  

The sites have been around for about 45 days.  

I have placed links on Twitter, Reddit, Google Plus, Facebook and Instagram for traffic. And, I have completed the Google Analytics and Google Console.

I submitted the websites to other search engines a few days ago.

I placed the sites on Hotjar, the free version.

I am looking to get more "free" traffic!

I was told that it is best to let the website's index in Google for about six months.

I am going to send out press releases.  

I need some good ideas for more traffic. Can you help me?  I am a newbie.  Thanks in advance.

***Note I tried to put one of my Affiliate Website on Outbrain. I was told that my websites are not a good fit for their Native Ad.***
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I have a website that I designed with the Aliplugin.  This is it: http://essmen.com/.  My website visits are about 400 visits per day with any advertising other than links on Facebook, Twitter, and Google Plus.  I have two problems. One is the traffic and the other is that fact that no one is buying any of the affiliate products.  I have close to 19000 products on the website and can add more. I was advised by the Alipartnership to add as much product to increase my chances of indexing quickly.  I am a complete newbie and want to stop spinning my wheels on these issues. Can I get a little help on getting possible free traffic or very cheap traffic? And, I want to know how I can possibly get some one to buy something on my website to start making affiliate income?  I have had the website up going on two months. I do not want to just jump ship now based on the advise of the Aliplugin people. i'm just sayin'
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.