Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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Does an old domain that points to a replacement domain and website hurt the search ratings?

I heard it does.

What is the best way to accomplish this?

Thanks.
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I have searched for a keyword "MLM" in Google Trends (location - Benin) which shows me there is some rising searches about this term but when I search this keyword in Google Keyword Planner Tools with the same location (Benin), I didn't get any result. What is the reasons can anyone tell me? Which data is correct Google Trends or Google Keyword Planner Tool for keyword analysis?
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Hi experts,

we redesign our website and moved to a different hosting company, in our old site we have some dynamics url with some SEO attached to that, we would like to make sure we are not loosing are SEO ranking so we wanted to use the htaccess file (with 301 redirect) in order to map the new locations for each one of the link. the htaccess file created is about 36MB so I am pretty sure it is too big to be efficient and for the server to time out. how would you accomplish this task without loosing are ranking and also by making sure all the old links are mapped to the new ones?
Thanks
David
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I need to understand how to manipulate the htaccess file for a website.

Hi experts,

we are currently hosting a site at one location for quite some time. we redesigned our site and going to a different hosting company. I know the htaccess file is a key element to keep are rating for SEO.
my questions are the following:
1- is the htaccess file created has a limitation in size?
2-is the htaccess file needs to reside on the old hosting company or the new one?
3- I also have quite a few domain name pointing to my old hosting company , how do I handle the htaccess file for each one of those domain?

I am sorry I have tried to educate myself on how Htaccess file works but I didn't find a good site that explains how this whole htaccess file works.
any help will appreciate.
Thanks
David
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Hi all - I have a web page that was not designed by us.  I am adding some basic SEO.
I notice in the H1 tag something I haven't seen before ... an image and no text. The code looks like this:

       <h1>
       <a href="index.html"><img src="example.com/logo.png" alt="Example Inc" /></a>
      </h1>

Before I take the image outside of the H1 Tag and change the H1 to contain Text only, is there a good reason why someone would write the H! this way?
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A customer of mine complaines that she has fallen down on her Alexa ranking. On 01/05/18 she was on rank 36.699 (approximately).
On 01/08/18 she was on a one >70.000 !
This is really weird. On 01/05/18 (during the night) there was heavy load (load average over 30). So I blocked 2-3 IPs. (but I am not aware of blocking Alexa spiders).
Any ideas what could have happened ?
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Does anyone know of a tool that will look at a sitemap and report how many pages and how many images the site has?
Thanks
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I need to find and fix the following CSS errors on my site...

https://validator.w3.org/nu/?doc=http%3A%2F%2Fwww.fortressharvard.com%2F

but am not sure where to begin.

I do have an Admin log-in and am curious how and where to make these fixes. I will do a push to BitBucket before I do any experimentation...

I was told it would take 6-8 hours to complete, and suspect that removing things flagged as unnecessary may not be as simple as it sounds.
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Recently, I disavow some bad links by google disavow tools for my site (Maxtra Technologies) but they are still visible in Google SERP. Can anyone give me suggestion how to fix this.
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Hi There,
A site I manage got a google alert shown in the attached image.
I have no idea what this alert is about?
Can anyone shed any light on this?
Thanks in advance,
 A
GA.jpg
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So we're re-naming all the categories and product names on our website. Which means we need to do redirects for each page, hundreds of them.

We want to test it on our dev site. What the boss is asking for is a linkchecker that will create a sitemap, then once we run the scripts to rename it all, the linkchecker will test the sitemap against the live site to see if there are any broken links.

I think that's what he's going on about, but basically any way that we can run a scan on the current site, then run the scripts to change the names, then check to be sure that all the 301 redirects are there.

Any tools out there you know of? Thanks.
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In our office the website https://barefruit.com.au/ is working for everyone except one computer user.  A Mac.  No watter what browser used, the video doen't play, just an image.

Can anyone give me an idea as to why this might be happening?
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Hello,

If I want to ONLY allow SE bots to index files that are in directory "dir1" and matching a filename pattern *_files.asp, what syntax would that be in the robots.txt file?
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Hi, It looks like our sitemap lists pages which have a canonical tag, like  www dot magickitchen.com/menu/get-well/7601.html.

Is that something not allowed by Google? Will it affect search results? Because the site map generator just adds them in, and I update it every few months. It will take some extra work to list all my pages with canonical tags and remove them from the sitemap each time.

For instance, this is listed five times in different categories, the highlighted one is the canonical page.

Capture.JPG
Thanks, looking forward to your advice!
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I have website that allow anyone to fill out their information and get e.g. Commercial auto insurance and the last page will show their companies. The user is free to select any companies he or she wants.

Recently, I have those insurance broker who like to put their name on the list and I want to learn how I should charge them ...

Any ideas?
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I have a picture of a company's logo but I don't remember the name of the company.

This logo is unique and I have several saved digital pictures of this logo.

How can I perform a Google search to see what websites contain this logo?
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All of a sudden when I enter a from and to destination in www.google.co.uk, like this for example:

"Madrid-New York"

I don't get any link to Google Tickets in the search results any more (I always got that earlier).

Another thing that also happened in relation to this is that when I do a Google search in my own language (Swedish), using www.google.se and advanced settings where I have selected to only display search results in my own language, is that now it doesn't say that the search results are in the Swedish language (but they seem to be). Earlier this was always displayed.

So what has happened with my Google (both www.google.co.uk and www.google.se), and what do I need to be able to go to Google Tickets again? Does anyone have the URL?

I use Google Chrome on a Windows Home 7 Premium.
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Sample URL's

 /book_tour.aspx?year=2017&tourcode=8240&strdate=18/Jul/2017&endDate=28/Jul/2017&strdept=824070718Z
/book_tour.aspx?year=2017&tourcode=9020&strdate=25/Feb/2017&endDate=05/Mar/2017&strdept=902070225

Our site is a dynamic site where data is pulled through API.

I'm not sure if something has to be tweaked in wordpress or htaccess file. Also another biggest issue is, our organic traffic has dropped 80%, I understand that initially when platform changes, there will be a traffic drop but it's not improving month on month. Did we do something wrong in migration, I'm not sure, Please help.
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Hi
I just noticed if i do a google page speed test and just put www.mysite in the search, google shows it is scanning the now defunct http: version and displays a result, but if i put in HTTPS://mysite it shows scanning the https version with a different result.
Page header 301 redirects appear ok and only https pages only are served and indexed.
In the search console the https version is the only one which exists and as far as i understand there is no way of manually telling google that the https version is preferred
Is there something I have missed after changing from http to https or is this something google page speed just does
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How do we remove our company from a google Business listing.

The listing with the map, photo, reviews etc down the right hand side.

We simply want it to disappear.

We have access to the account.

thanks.
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Hello,

Please, can somebody help me with this issue? I have a website and want to be added to Google News but they reject my submission. The website URL is -> https://www.airlineratings.com/.

If you have some information what I should change on my website to meet the Google News recommendations, please send them to me.

Much appreciated.

I'm looking forward to your reply.
Best Regards,
Kevin
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I had to change the filenames of most pages for my site from .html to .php.
Offhand I see 2 snags with this:
1.  SEO:  Does anyone have an example of the code to do 301 Redirects on all .hmtl pages to help pass Google SEO credit thru to the .php files of the same name?
2.  EXISTING EXTERNAL LINKS:  Does this 301 redirect ALSO forward Browser Users to the new .php page, or do I need to handle that separately so that the hundreds of eternal .html links do not 404 ?
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Got a call today from a non-client hoping that I could help.  Their website address is http://www.northlakesdistributing.com/.  When you type it in in the address bar, you get to their site. When you Google north lakes distributing, the first result appears to be the correct url but it goes to a drug site.  Where is the problem?  The host?  Not sure how to fix since the site does appear when you type it in directly but the google search is messed up.
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I have been building websites so that in the HTML the content area appears above the header so the keywords appear closer to the top of the page. I was under the impression this gave you advantages when targeting keywords in SEO as the important keywords appear closer to the start of the HTML.

So instead of:

HEADER

CONTENT

FOOTER

The HTML is arranged like:

CONTENT

HEADER

FOOTER

The CSS is adjusted accordingly so the front end is still displayed in the correct order.

Is this given importance by Google in their search engine ranking or am I going over top and this is actually unnecessary?
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In a meeting some time back, a comment was thrown on the table that over 88% of companies in the US, with 100+ employees, are using social media.  We don't have any social media presences and are now considering it - we did started setting up just accounts for social media that was mention in that meeting (facebook, tweeter, linkedin, youtube, instagram, pinterest).

We understand this is a vast subject, and maybe complicated, but would greatly appreciated any EE that may have some experience in the topic, share their advice  in:

- what to consider prior.
- which social media get into first.
- how many should we set up in.
- doing this less monies possible (as a start).

Thank you in advance.
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.