Search Engine Optimization (SEO)

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Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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Although a lot of people devote their energy toward marketing for specific industries, there are some basic principles that can be applied to any sector imaginable. We’ll look at four steps to take and examine how those steps were put into action for different types of businesses.
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Creating Instructional Tutorials  
Creating Instructional Tutorials  

For Any Use & On Any Platform

Contextual Guidance at the moment of need helps your employees/users adopt software o& achieve even the most complex tasks instantly. Boost knowledge retention, software adoption & employee engagement with easy solution.

Some of the SEO trends we might expect in 2017.
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GitS Net
Google always has something new and amazing up its sleeve, and the most current thing that they have been working on is another step in the evolution of Google Search, from machine learning to its brilliant successor, deep learning.
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SEO can be a real minefield to navigate, but there are three simple ways to up your SEO game just be re-assessing your content output.
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Expert Comment

by:Kuldeep Bisht
Comment Utility
Hello Steve,

Good tips. With the content optimization you have to optimize your page title as well. This is the first things that shows up in SERP.

Keep up the good work.

Regards
Kuldeep
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FAQ pages provide a simple way for you to supply and for customers to find answers to the most common questions about your company.
Here are six reasons why your company website should have a FAQ page
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Expert Comment

by:Kuldeep Bisht
Comment Utility
Good article.

FAQs help user to understand your terms and polices. It also makes a great user impact.
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Online promotion is consistently becoming more important for all types of businesses. From Facebook ads to search engines to YouTube videos, there are all sorts of channels that can effectively be used to promote a business or product. But how should you promote your B2B business online?
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Expert Comment

by:Patrice Austin
Comment Utility
Submitting your business information to local directories is also a great way to introduce your newly website to possible customers. People who want to know the performance, ratings, the quality of service of a certain company rely on local business listings to get the information they need. Yelp, Yellowpages, and MerchantCircle are just some of the popular directories to list your business.
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Because your company can’t afford for you to make SEO mistakes, you’ll want to ensure you’re taking the right steps each and every time you post a new piece of content. This list of optimization do’s and don’ts can help you become an SEO wizard.
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LVL 16

Expert Comment

by:Kyle Santos
Comment Utility
Nailed it.

This is a great article.  The proof is in the pudding as they say. :)

Screenshot_1.png
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In this blog, I will share you some basic tips for content marketing and to rank your website on Google.
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LVL 2

Author Comment

by:Virat Singh
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Have done the mentioned corrections and have re-submitted it.
Hope it works this time

Thanks
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LVL 2

Author Comment

by:Virat Singh
Comment Utility
Thankyou :)

Regards
Virat
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SEO
With more and more people tethered to the internet, advertisers can reach you in new and creative ways. Push notifications on your smartphone, customized advertisements based on your previous searches, and email inboxes filled with promotional pitches flood our lives daily.
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If you don’t want your company's site to fail on the web, you’d do well to observe these best web design practices and make sure you implement them when applicable.
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Instantly Create Instructional Tutorials
Instantly Create Instructional Tutorials

Contextual Guidance at the moment of need helps your employees adopt to new software or processes instantly. Boost knowledge retention and employee engagement step-by-step with one easy solution.

Screenshot of Automated Link Checker
This code takes an Excel list of URL’s and adds a header titled “URL List”. It then searches through all URL’s in column “A”, looking for duplicates. When a duplicate is found, it is moved to the top of the list. The duplicate URL’s are then highlighted yellow and are converted into a hyperlink.
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Read about how to approach blogging and about ways to do it right. Stand out from the crowd and let your knowledge be consumed by a large audience. This article aims to explain how your blog should look like,  the most important things to do while building it, and how to connect with other experts.
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Free A/B Testing
A/B testing is a simple and effective trick to get to know your audience, increase website conversions and make the most out of your online ad campaigns. It's widely available and doesn't need much tech knowledge to be executed, but the results it yields can be amazing
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Wondering how you can get your new website ranking on Google Search so that people find you online?  The answer is Search Engine Optimization (SEO). So how do you Start Ranking a New site with SEO?  Below is a starter guide to get your new website SEO off the ground.
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Your personal information, where you live, your wedding information, and anything else personal may be located online and in many cases the aggregators who pulled this stuff did so without your permission. Here are ways that you can get rid of unwanted information on Google.
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by:Richart Ruddie
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Glad to share a helpful and informative article with my fellow experts.
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How fast your website loads is now a crucial factor in how you rank in the search engines.
While many factors contribute to your rankings, with the growth of the mobile web Google is now factoring how fast your site loads as one of those many factors to determine where you should be in the listings.

This is especially true for search results on mobile devices where speed and size is king - the bigger the site, the longer it takes to load (Google doesn't care about cached objects).
But not only is it essential to have a quick site for the search engines users also want a site to load quick - for every second that a site takes to load you are losing visitors to the Back button.
So here are some easy to implement tips to get your site zipping along in no time.

 1. Minify and combine all your css in one file and all your javascript in one file
By default IE10+ allows 8 simultaneous downloads, IE9 and lower, Firefox and Chrome allow 6. This means if you have lots of CSS files in your page header you are blocking the download of your other resources.
If you are using a CMS like Wordpress or one of the popular shopping cart systems there are plugins available to do this automatically for you.
If not then there are several websites online that will do it for you.
Javascript - http://jscompress.com/
CSS - http://cssminifier.com/

2. Don't use inline CSS or javascript
The only times you …
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Expert Comment

by:patrick johnson
Comment Utility
Yes these things really helps in improving the loading speed of the website
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Expert Comment

by:bobbellows
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Where can we learn about CDN's?
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Search Engine Optimization (SEO) is vital to companies doing business over the web. You can have a great website and product but not be found by the search engines. SEO on page optimization is not difficult and just requires patience and a few tools. We use Internet Business Promoter (IBP) but you can use a variety of tools to optimize your web pages.

The most important aspects of optimizing your pages for Google is the title & content. You simply compare your title with Google's top 10 and adjust yours accordingly. Do the same for content. Keep in mind that your site truly needs to be about the keywords you optimize for.

After getting the proper ratio of your keyword in the title and keyword look for factors that might hurt you. Having keywords that are not on your webpage, keyword stuffing or invisible text or tricks that once worked with search engines but now get you penalized.

In recent months, we have seen a number of sites get penalized for spammy links schemes. Google sends the websites a notification that the incoming & outgoing links are being penalized.  We take those notifications very serious and go to great links to appease Google.

It's easy enough to find and take down external links. Just ask yourself if those links are truly useful.

Internal links can be more difficult. Basically you need a means of analyzing your links. There is software that you can use to perform the analysis or you can just grab your incoming links via Google Webmaster …
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[Part 6 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

The final piece to the puzzle is to make sure that your content is being shared and distributed around the internet, each time generating additional links, which in turn increases its trust and authority in the eyes of Google and other search engines.  

Key Point: More Links = More Authority.  More Authority = Higher Ranks.  Higher Ranks = More Readers!

Although there are a host of options for sharing your content, I’ll cover some of the basics here, starting with Social Media.  

Social Media

One of the best indicators of content success in the eyes of Google and other search engines is how frequently that piece of content is shared via Social Media.  So, each time you create a piece of content, make sure that you promote it to your friends and followers through Twitter, Facebook, Google Plus and even LinkedIn.  And when you share your content, don’t be afraid to ask for the retweet.  It’s a proven fact that tweets that ask to be re-tweeted are actually re-tweeted more often.

And asking people to share your content doesn’t just apply when you are sharing yourself.  It also works when you are actually writing your content piece.  So, if your CMS allows it, …
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A step by step SEO guide to creating content that drives traffic and maximizes page views by using the right tricks, tools and keyword analysis.

You are the subject matter expert.  

You have forgotten more about your area of expertise than most other people will ever know.  You can create content that engages, educates and entertains.  BUT, are you getting the most eyeballs to come look at this wonderful content?  If you aren’t optimizing your content for search engines, the answer is absolutely not!  

Good news, optimizing your content is easier than you think!

In this series, we’ll examine 5 tips and tricks that will help you make the next piece of content you produce find its way in front of more eyeballs and generate more page views.  Best of all, it’s not that difficult of a concept to master and you don’t need to change what you do, you just need to know what tools to use and how to use them.  

By using these 5 SEO secrets, you will not only have quality content that resonates with your readers, but you will also make sure that it shows up as high as possible in the search results for them as well.  

When you’re finished, you should have some great tools and concepts in your content tool belt that will help you create content that drives traffic, engagement, links and higher placement on search engine results pages.  

Even better, the process cycles up:

Good content = links = exposure and higher ranking = more visits = even more
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Free Tool: Path Explorer
LVL 9
Free Tool: Path Explorer

An intuitive utility to help find the CSS path to UI elements on a webpage. These paths are used frequently in a variety of front-end development and QA automation tasks.

One of a set of tools we're offering as a way of saying thank you for being a part of the community.

[Part 2 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

Each time you consider writing an new piece of content, you should be thinking not only about what content would engage the person reading it, but also how will that person find the content you are creating.  What search terms will they use when looking for that content.  What mind-frame will they be in?  

For example, if you are writing about a new product release, should you focus on the name of the product, the manufacturer, or, something else entirely?  Or, if you are writing about optimizing sites for search engines, should you use SEO or Search Engine Optimization?  

Using these tools will help you answer those key questions.  And by answering these questions, you will start to put yourself in the mindset of the people who you want to read your article, which will in turn help you determine what keywords you should focus on as well as answer the key question, ‘What’s in it for me?’, as you write your content.  

To help, there are 3 key tools that you should be familiar with when you begin thinking about the keywords you are going to use in your content.  

Google AutoSuggest – www.google.com 

You are probably already familiar with this tool.  Every time you start…
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[Part 3 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

The second SEO secret to creating traffic-driving content has to do with where you place your keywords within the content you are producing.  We’ll cover each location and the strategy for each, specifically.

Title, Header, Sub-Headers

In most CMS platforms as well as most websites, the title of your content is used for the title tag of the page, which in turn is used to tell the browser what information to display in the top of its window.  It’s also used by search engines as the clickable text on search results.  

Because of this, placing your keywords in the title of your content is extremely important to getting it to rank for those terms.  And where you place it in the title is just as important as including it in the first place.  As a rule, the closer the keyword is to the beginning of the title, the more weight it receives.  

Key Point: Place your keywords in your content title, as close to the beginning as possible.

Let’s go back again to the ‘iPhone 5 release’ term.  Which of the following titles would be the best?

1.  Apple Announces the Release Date for the iPhone 5
2.  iPhone 5 Release Date Announced by Apple… Finally!
3.  iPhone 5 Release Date: Rumors Finally Confirmed as Apple Prepares for iPhone 5 Release
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[Part 4 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

This tip is more of an above and beyond, super-user kind of tip.  So, if you feel like you’ve already spent more than enough time with your keyword analysis, feel free to skip this.  BUT, if you want to be part of the SEO elite, this can bring your content over the top.  

You see, all keyword terms are not created equal.  Some keywords have variations and other related terms that you can tap into when creating your content to take your content yet another level of optimization.  

Keyword Variation

Let’s start with keyword variation.

In the previous example ( SEO Secret 2 ), we were able to use variations of the term iPhone release in the title.  We referred to both the iPhone 5 release and the iPhone 5 release date in the same title.   Now, although these seem very similar, they allow you to include your keywords multiple times in one title because they are referring to different elements of a similar word (the actual date and the release itself).  

Because this is not a perfect example, let …
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[Part 5 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

Ever heard of Google Panda?  Well, if you haven’t, you can read more about it here, here and here.  Basically, it’s Google’s latest significant update to their algorithm update that rewards sites with quality, valuable, engaging content and punishes sites that, well, don’t.
 
With that in mind, making sure your content is a valuable resource is more important in the SEO world now than ever before.  But outside of making sure the content you are actually writing is stellar, what else can you do to make it a resource?  

I’m glad you asked.  Let’s discuss a couple really easy ones

In-Content Links

Ever read anything on Wikipedia?  They do the best job of in-content links than any site on the internet, period.  In-content links are links that show up throughout your content that link to relevant, related content from your site or other sites.  

The goal of these links is to provide additional context to a term or concept you are using in your content that you don’t want to have to expand upon.  By providing these links, you increase the value of your content because you help point the people reading your content to other high-value pages that help them continue in their research.

Takeaway: Links in your content carry high trust and authority.

Additional Resource Lists

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Do you have a website or an online business? Are you on the top of Google Search and other search engines? Would you like to be? Well this article is going to teach you what the Search engine bots look for when ranking your web pages. Now what is a Search Engine bot.

Web Crawler

Another name for a search engine bot is a web crawler. The responsibility of the web crawler is to search for keywords within the destination pages. Some of the other terms include ants, automatic indexers, worms, Web Spiders , Web Robot or Web Scutter. So, in essence it is a little pest that investigates your web page to see how relevant your page is to the keywords that you place on the page. Now these little robots are insensitive to your flowery words and only look at what is pertinent to the seraches that will be done in the future.

So, there is a little definition for you to ponder. Now let's get to the good stuff. What really upsets these bots? And what can we do to make them happier.

I. Limit Multimedia

What is old, is proven and true. Web designers are constantly competing against each other to design a more hip websites, but is it actually a site that is functional. A lot of time I just click past the Flash screens. They takeup to much time and time is money. Use multimedia for training and for informative pieces. Keep away from Flash screens because Google ranking bots don't understand them.

II. Use text, not graphics

Graphics are cool but not …
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Expert Comment

by:WaterStreet
Comment Utility

Very helpful article. Voted yes above
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We are nearing the end of 2010 so no better time than to start guessing what to expect in 2011 for SEO (Search Engine Optimisation). Much has taken place in SEO in 2010 and I’m sure same will happen in the next, here is one of the biggest talking points in SEO 2010…

Google's main May Day Update

Google don’t stop, they are constantly updating their search algorithms. They make a lot of little tweaks and changes throughout the year but every now and again they make one that causes people to sit up and take notice.

Around the 1st May something happened where a lot of sites reported great loses in long tail traffic, some of them saying they lost more than 10%, which is a big number!

The sites that were affected the most seemed to lack deep links. Matt Cutts, head of Google’s Webspam team, talked about May Day and explained the update –

•      Long tail traffic WAS affected.
•      It had nothing to do with Googles new search index – Caffeine.
•      No algorithms had altered.
•      The good and high quality sites would still come out on top.

We all want our sites to be ‘good and high quality sites’, and it is measured by lots of different metrics Google has collected e.g. bounce rate and amount of time spend on your site, as well as quality links, etc.

The Future of SEO - 2011


Changes will definitely happen, and I know it’s obvious, but it’s true! Search engines are constantly changing their search algorithms and so we have to keep changing the way we work.…
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Search Engine Optimization (SEO)

4K

Solutions

35

Articles & Videos

4K

Contributors

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.