Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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There is a massive demand for content on the web right now, and it doesn't look like it's going to stop any time soon. But, if you are running a business blog, it's not just enough to offer your audience lots of content. It needs to be high-quality content if you plan on making an impact and boosting your business. So, in short, you need to be able to write awesome content, and be consistent at it, which is easier said than done.


But, the following 7 simple rules may be able to make your job a lot easier. Keep on reading.


1. Always Provide Answers

It's just common sense. Put yourself in your audience's shoes. If you are performing a search on Google, Bing, Yahoo, Yandex, or any other search engine, you are doing it because you are looking for answers or useful information. Once they click on your article, they will expect to find answers that correspond with their question. If they’re not there, they will go somewhere else, because the sheer volume of content out there is enormous. 


2. Make Your Content Original

We all know that Google doesn't like duplicate content. In fact, it penalizes it. But, it's not enough to make your content unique in a sense that you're using your own words to describe something that is already out there. The goal is to make your content original, too. Try and tackle the issue from a different point of view and come up with some new solutions that haven't been shared anywhere else. Google's algorithm is pretty smart right now, and it will be able to sense if your content is original.


3. Come up With Strong Headlines
Because there is so much content out there that is easily available, people are extremely picky and impatient in their search for it. About 80% of the people will check out your headline, which sound like a good number. But, only 20% of those people will decide to read the article that is behind the headline. This means your headline should be catchy, but most of all, specific, so that the reader knows what's in it for them right from the get-go, before they even click on the link. 


4. Make Sure Your Content Is Concise

This doesn't mean that there is no room for longer, more detailed pillar posts. But, the majority of your audience members are used to scanning and skimming the content first. In order to convince them to stick around and read the entire article, break it down into short paragraphs, each with its own subheading. Also, try and introduce only one idea per paragraph. You can also create a series of post that tie into one another, so that they keep coming back for more. 


5. Present the Most Important Ideas and Information First

This is a logical continuation of the previous paragraph. Instead of waiting for the conclusion to provide your readers with an important insight, deliver it right away. Remember that they like to skim the content. If you provide them with your key ideas right away, you will spark their curiosity, and then elaborate your point within the article. This is also known as the inverted pyramid method.


6. Use Visual Content

People enjoy eye-catching visuals, so regardless of how good your written content is, spicing it up with some cool images, videos, diagrams, screenshots, or infographics is a must for every serious business blog nowadays. But, make sure that each of those is relevant to your content. Simply stuffing your article with generic stock photography should be your last resort. 


7. Proofread Your Content

If your content is free of any grammar, spelling, and stylistic errors, nobody is going to notice, because that is something that should be a given. But, if your articles are full of mistakes, the readers will have a tough time taking your blog, and your business, seriously. It's a drag, but proofreading is something that needs to be done.


Conclusion

As you can see, coming with amazing written content for your business blog does take some effort, but if you decide to follow the tips shared in this article, you will be able to improve your results in no time. 

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by:Kuldeep Bisht
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Hello Steve,

Good tips. With the content optimization you have to optimize your page title as well. This is the first things that shows up in SERP.

Keep up the good work.

Regards
Kuldeep
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FAQ pages provide a simple way for you to supply and for customers to find answers to the most common questions about your company.
Here are six reasons why your company website should have a FAQ page
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by:Kuldeep Bisht
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Good article.

FAQs help user to understand your terms and polices. It also makes a great user impact.
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by:Patrice Austin
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Submitting your business information to local directories is also a great way to introduce your newly website to possible customers. People who want to know the performance, ratings, the quality of service of a certain company rely on local business listings to get the information they need. Yelp, Yellowpages, and MerchantCircle are just some of the popular directories to list your business.
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by:Kyle Santos
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Nailed it.

This is a great article.  The proof is in the pudding as they say. :)

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In this blog, I will share you some basic tips for content marketing and to rank your website on Google.
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by:Virat Singh
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Have done the mentioned corrections and have re-submitted it.
Hope it works this time

Thanks
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Author Comment

by:Virat Singh
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Thankyou :)

Regards
Virat
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by:Richart Ruddie
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Glad to share a helpful and informative article with my fellow experts.
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How fast your website loads is now a crucial factor in how you rank in the search engines.
While many factors contribute to your rankings, with the growth of the mobile web Google is now factoring how fast your site loads as one of those many factors to determine where you should be in the listings.

This is especially true for search results on mobile devices where speed and size is king - the bigger the site, the longer it takes to load (Google doesn't care about cached objects).
But not only is it essential to have a quick site for the search engines users also want a site to load quick - for every second that a site takes to load you are losing visitors to the Back button.
So here are some easy to implement tips to get your site zipping along in no time.

 1. Minify and combine all your css in one file and all your javascript in one file
By default IE10+ allows 8 simultaneous downloads, IE9 and lower, Firefox and Chrome allow 6. This means if you have lots of CSS files in your page header you are blocking the download of your other resources.
If you are using a CMS like Wordpress or one of the popular shopping cart systems there are plugins available to do this automatically for you.
If not then there are several websites online that will do it for you.
Javascript - http://jscompress.com/
CSS - http://cssminifier.com/

2. Don't use inline CSS or javascript
The only times you …
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Expert Comment

by:patrick johnson
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Yes these things really helps in improving the loading speed of the website
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by:bobbellows
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Where can we learn about CDN's?
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Search Engine Optimization (SEO) is vital to companies doing business over the web. You can have a great website and product but not be found by the search engines. SEO on page optimization is not difficult and just requires patience and a few tools. We use Internet Business Promoter (IBP) but you can use a variety of tools to optimize your web pages.

The most important aspects of optimizing your pages for Google is the title & content. You simply compare your title with Google's top 10 and adjust yours accordingly. Do the same for content. Keep in mind that your site truly needs to be about the keywords you optimize for.

After getting the proper ratio of your keyword in the title and keyword look for factors that might hurt you. Having keywords that are not on your webpage, keyword stuffing or invisible text or tricks that once worked with search engines but now get you penalized.

In recent months, we have seen a number of sites get penalized for spammy links schemes. Google sends the websites a notification that the incoming & outgoing links are being penalized.  We take those notifications very serious and go to great links to appease Google.

It's easy enough to find and take down external links. Just ask yourself if those links are truly useful.

Internal links can be more difficult. Basically you need a means of analyzing your links. There is software that you can use to perform the analysis or you can just grab your incoming links via Google Webmaster …
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[Part 6 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

The final piece to the puzzle is to make sure that your content is being shared and distributed around the internet, each time generating additional links, which in turn increases its trust and authority in the eyes of Google and other search engines.  

Key Point: More Links = More Authority.  More Authority = Higher Ranks.  Higher Ranks = More Readers!

Although there are a host of options for sharing your content, I’ll cover some of the basics here, starting with Social Media.  

Social Media

One of the best indicators of content success in the eyes of Google and other search engines is how frequently that piece of content is shared via Social Media.  So, each time you create a piece of content, make sure that you promote it to your friends and followers through Twitter, Facebook, Google Plus and even LinkedIn.  And when you share your content, don’t be afraid to ask for the retweet.  It’s a proven fact that tweets that ask to be re-tweeted are actually re-tweeted more often.

And asking people to share your content doesn’t just apply when you are sharing yourself.  It also works when you are actually writing your content piece.  So, if your CMS allows it, …
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A step by step SEO guide to creating content that drives traffic and maximizes page views by using the right tricks, tools and keyword analysis.

You are the subject matter expert.  

You have forgotten more about your area of expertise than most other people will ever know.  You can create content that engages, educates and entertains.  BUT, are you getting the most eyeballs to come look at this wonderful content?  If you aren’t optimizing your content for search engines, the answer is absolutely not!  

Good news, optimizing your content is easier than you think!

In this series, we’ll examine 5 tips and tricks that will help you make the next piece of content you produce find its way in front of more eyeballs and generate more page views.  Best of all, it’s not that difficult of a concept to master and you don’t need to change what you do, you just need to know what tools to use and how to use them.  

By using these 5 SEO secrets, you will not only have quality content that resonates with your readers, but you will also make sure that it shows up as high as possible in the search results for them as well.  

When you’re finished, you should have some great tools and concepts in your content tool belt that will help you create content that drives traffic, engagement, links and higher placement on search engine results pages.  

Even better, the process cycles up:

Good content = links = exposure and higher ranking = more visits = even more
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[Part 2 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

Each time you consider writing an new piece of content, you should be thinking not only about what content would engage the person reading it, but also how will that person find the content you are creating.  What search terms will they use when looking for that content.  What mind-frame will they be in?  

For example, if you are writing about a new product release, should you focus on the name of the product, the manufacturer, or, something else entirely?  Or, if you are writing about optimizing sites for search engines, should you use SEO or Search Engine Optimization?  

Using these tools will help you answer those key questions.  And by answering these questions, you will start to put yourself in the mindset of the people who you want to read your article, which will in turn help you determine what keywords you should focus on as well as answer the key question, ‘What’s in it for me?’, as you write your content.  

To help, there are 3 key tools that you should be familiar with when you begin thinking about the keywords you are going to use in your content.  

Google AutoSuggest – www.google.com 

You are probably already familiar with this tool.  Every time you start…
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[Part 3 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

The second SEO secret to creating traffic-driving content has to do with where you place your keywords within the content you are producing.  We’ll cover each location and the strategy for each, specifically.

Title, Header, Sub-Headers

In most CMS platforms as well as most websites, the title of your content is used for the title tag of the page, which in turn is used to tell the browser what information to display in the top of its window.  It’s also used by search engines as the clickable text on search results.  

Because of this, placing your keywords in the title of your content is extremely important to getting it to rank for those terms.  And where you place it in the title is just as important as including it in the first place.  As a rule, the closer the keyword is to the beginning of the title, the more weight it receives.  

Key Point: Place your keywords in your content title, as close to the beginning as possible.

Let’s go back again to the ‘iPhone 5 release’ term.  Which of the following titles would be the best?

1.  Apple Announces the Release Date for the iPhone 5
2.  iPhone 5 Release Date Announced by Apple… Finally!
3.  iPhone 5 Release Date: Rumors Finally Confirmed as Apple Prepares for iPhone 5 Release
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[Part 4 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

This tip is more of an above and beyond, super-user kind of tip.  So, if you feel like you’ve already spent more than enough time with your keyword analysis, feel free to skip this.  BUT, if you want to be part of the SEO elite, this can bring your content over the top.  

You see, all keyword terms are not created equal.  Some keywords have variations and other related terms that you can tap into when creating your content to take your content yet another level of optimization.  

Keyword Variation

Let’s start with keyword variation.

In the previous example ( SEO Secret 2 ), we were able to use variations of the term iPhone release in the title.  We referred to both the iPhone 5 release and the iPhone 5 release date in the same title.   Now, although these seem very similar, they allow you to include your keywords multiple times in one title because they are referring to different elements of a similar word (the actual date and the release itself).  

Because this is not a perfect example, let …
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[Part 5 of a 6 part series called SEO Basics: 5 SEO Secrets for Creating Content that Drives Traffic]

Ever heard of Google Panda?  Well, if you haven’t, you can read more about it here, here and here.  Basically, it’s Google’s latest significant update to their algorithm update that rewards sites with quality, valuable, engaging content and punishes sites that, well, don’t.
 
With that in mind, making sure your content is a valuable resource is more important in the SEO world now than ever before.  But outside of making sure the content you are actually writing is stellar, what else can you do to make it a resource?  

I’m glad you asked.  Let’s discuss a couple really easy ones

In-Content Links

Ever read anything on Wikipedia?  They do the best job of in-content links than any site on the internet, period.  In-content links are links that show up throughout your content that link to relevant, related content from your site or other sites.  

The goal of these links is to provide additional context to a term or concept you are using in your content that you don’t want to have to expand upon.  By providing these links, you increase the value of your content because you help point the people reading your content to other high-value pages that help them continue in their research.

Takeaway: Links in your content carry high trust and authority.

Additional Resource Lists

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Do you have a website or an online business? Are you on the top of Google Search and other search engines? Would you like to be? Well this article is going to teach you what the Search engine bots look for when ranking your web pages. Now what is a Search Engine bot.

Web Crawler

Another name for a search engine bot is a web crawler. The responsibility of the web crawler is to search for keywords within the destination pages. Some of the other terms include ants, automatic indexers, worms, Web Spiders , Web Robot or Web Scutter. So, in essence it is a little pest that investigates your web page to see how relevant your page is to the keywords that you place on the page. Now these little robots are insensitive to your flowery words and only look at what is pertinent to the seraches that will be done in the future.

So, there is a little definition for you to ponder. Now let's get to the good stuff. What really upsets these bots? And what can we do to make them happier.

I. Limit Multimedia

What is old, is proven and true. Web designers are constantly competing against each other to design a more hip websites, but is it actually a site that is functional. A lot of time I just click past the Flash screens. They takeup to much time and time is money. Use multimedia for training and for informative pieces. Keep away from Flash screens because Google ranking bots don't understand them.

II. Use text, not graphics

Graphics are cool but not …
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by:WaterStreet
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Very helpful article. Voted yes above
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.