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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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Outsmart Google with SEO Hacks
A discussion about SEO techniques to help you achieve a higher ranking in Google's search engine.
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C++ 11 Fundamentals
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C++ 11 Fundamentals

This course will introduce you to C++ 11 and teach you about syntax fundamentals.

Internet Marketing for Search, Social and News
What are the primary internet marketing channels and internet marketing methods? Find out in this article. We also look briefly at what these two terms mean. Do you need a list of links to the most popular channels and a list of links to the most popular methods? Find them here.
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Content
The list of reasons why every serious business out there needs a content marketing strategy goes on. In this day and age, people are searching for content more than ever. Establish yourself as a trusted provider of content and it will reward you for years to come.
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Improve Website Ranking
Tips to improve your website rankings without needing to change content...
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In this age of digitization where the online market is increasingly becoming competitive each day, I’ll give you the truth bomb: simply putting your business out there is not enough. Sure, you’ve got impressive content and interesting graphic design.
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DIY SEO
DIY SEO becomes more manageable if you follow steps or procedures. Below is a step-by-step process for you to start the DIY SEO campaigns of your local business.
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Google webmaster tool or Google search console is an imperative tool for solving different website relevant issues. The amazing features of this tool greatly help to check the indexing and improve the visibility of the site.
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Seo
We take a look at the fast-evolving changes in Search Engine Optimization rules and algorithms by Google.
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This holiday season, we’re giving away the gift of knowledge—tech knowledge, that is. Keep reading to see what hacks, tips, and trends we have wrapped and waiting for you under the tree.
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Linking
Strategic internal linking is often considered an SEO power technique, especially for content marketing. Do you need to hire an SEO agency to optimize you internal linking? No, this article will help you understand the basics of internal linking and how to get started doing it on your own.
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Become a Microsoft Certified Solutions Expert
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Become a Microsoft Certified Solutions Expert

This course teaches how to install and configure Windows Server 2012 R2.  It is the first step on your path to becoming a Microsoft Certified Solutions Expert (MCSE).

ecommerce seo
Ranking ecommerce websites is a vital process. You need to have a strong SEO (Search Engine Optimization) strategy. If you don’t have one, you are losing out on brand impressions, clicks and sales. Check this guide on how to improve website traffic on your ecommerce site!
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It’s a season to be thankful, and we’re thankful for users like you who engage on site, solve technology problems, and network with others in the industry. What tech are we most thankful for? Keep reading.
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There is a massive demand for content on the web right now, and it doesn't look like it's going to stop any time soon. But, if you are running a business blog, it's not just enough to offer your audience lots of content. It needs to be high-quality content if you plan on making an impact and boosting your business. So, in short, you need to be able to write awesome content, and be consistent at it, which is easier said than done.


But, the following 7 simple rules may be able to make your job a lot easier. Keep on reading.


1. Always Provide Answers

It's just common sense. Put yourself in your audience's shoes. If you are performing a search on Google, Bing, Yahoo, Yandex, or any other search engine, you are doing it because you are looking for answers or useful information. Once they click on your article, they will expect to find answers that correspond with their question. If they’re not there, they will go somewhere else, because the sheer volume of content out there is enormous. 


2. Make Your Content Original

We all know that Google doesn't like duplicate content. In fact, it penalizes it. But, it's not enough to make your content unique in a sense that you're using your own words to describe something that is already out there. The goal is to make your content original, too. Try and tackle the issue from a different point of view and come up with some new solutions that haven't been shared anywhere else. Google's algorithm is pretty smart right now, and it will be able to sense if your content is original.


3. Come up With Strong Headlines
Because there is so much content out there that is easily available, people are extremely picky and impatient in their search for it. About 80% of the people will check out your headline, which sound like a good number. But, only 20% of those people will decide to read the article that is behind the headline. This means your headline should be catchy, but most of all, specific, so that the reader knows what's in it for them right from the get-go, before they even click on the link. 


4. Make Sure Your Content Is Concise

This doesn't mean that there is no room for longer, more detailed pillar posts. But, the majority of your audience members are used to scanning and skimming the content first. In order to convince them to stick around and read the entire article, break it down into short paragraphs, each with its own subheading. Also, try and introduce only one idea per paragraph. You can also create a series of post that tie into one another, so that they keep coming back for more. 


5. Present the Most Important Ideas and Information First

This is a logical continuation of the previous paragraph. Instead of waiting for the conclusion to provide your readers with an important insight, deliver it right away. Remember that they like to skim the content. If you provide them with your key ideas right away, you will spark their curiosity, and then elaborate your point within the article. This is also known as the inverted pyramid method.


6. Use Visual Content

People enjoy eye-catching visuals, so regardless of how good your written content is, spicing it up with some cool images, videos, diagrams, screenshots, or infographics is a must for every serious business blog nowadays. But, make sure that each of those is relevant to your content. Simply stuffing your article with generic stock photography should be your last resort. 


7. Proofread Your Content

If your content is free of any grammar, spelling, and stylistic errors, nobody is going to notice, because that is something that should be a given. But, if your articles are full of mistakes, the readers will have a tough time taking your blog, and your business, seriously. It's a drag, but proofreading is something that needs to be done.


Conclusion

As you can see, coming with amazing written content for your business blog does take some effort, but if you decide to follow the tips shared in this article, you will be able to improve your results in no time. 

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Although a lot of people devote their energy toward marketing for specific industries, there are some basic principles that can be applied to any sector imaginable. We’ll look at four steps to take and examine how those steps were put into action for different types of businesses.
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Some of the SEO trends we might expect in 2017.
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Expert Comment

by:Alan Whiteside
Comment Utility
Thanks for the insightful article, as none of us can see Google (sorry Google) disappearing any time soon in the search industry or their impact on online marketing, how and what they do and the results that they deliver are very important to so many of us, errors we make can see sites disappear, quite literally over night, along with what can be a substantial loss of revenue. . So we keep our eyes, ears and minds sharp, changing or fine tuning as we go, I have have always played it safe and fortunately the algorithm changes have not impacted my clients in a great way, but the changes that we are having to undertake over the next few years are game changing.
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GitS Net
Google always has something new and amazing up its sleeve, and the most current thing that they have been working on is another step in the evolution of Google Search, from machine learning to its brilliant successor, deep learning.
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Expert Comment

by:Amit Jain
Comment Utility
Yeah definitely! It will drastically affect search engines, you know as the technology is leveling up we should also try to match what is given, so that we can easily cope up. I am Amit from broadcastseo.com.au
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Expert Comment

by:onclick360 360
Comment Utility
This is how machine Learning Work ??
https://onclick360.com/supervised-machine-learning/
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SEO can be a real minefield to navigate, but there are three simple ways to up your SEO game just be re-assessing your content output.
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Expert Comment

by:Kuldeep Bisht
Comment Utility
Hello Steve,

Good tips. With the content optimization you have to optimize your page title as well. This is the first things that shows up in SERP.

Keep up the good work.

Regards
Kuldeep
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FAQ pages provide a simple way for you to supply and for customers to find answers to the most common questions about your company.
Here are six reasons why your company website should have a FAQ page
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Expert Comment

by:Kuldeep Bisht
Comment Utility
Good article.

FAQs help user to understand your terms and polices. It also makes a great user impact.
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Online promotion is consistently becoming more important for all types of businesses. From Facebook ads to search engines to YouTube videos, there are all sorts of channels that can effectively be used to promote a business or product. But how should you promote your B2B business online?
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Expert Comment

by:Patrice Austin
Comment Utility
Submitting your business information to local directories is also a great way to introduce your newly website to possible customers. People who want to know the performance, ratings, the quality of service of a certain company rely on local business listings to get the information they need. Yelp, Yellowpages, and MerchantCircle are just some of the popular directories to list your business.
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Rowby Goren Makes an Impact on Screen and Online
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Rowby Goren Makes an Impact on Screen and Online

Learn about longtime user Rowby Goren and his great contributions to the site. We explore his method for posing questions that are likely to yield a solution, and take a look at how his career transformed from a Hollywood writer to a website entrepreneur.

Because your company can’t afford for you to make SEO mistakes, you’ll want to ensure you’re taking the right steps each and every time you post a new piece of content. This list of optimization do’s and don’ts can help you become an SEO wizard.
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LVL 19

Expert Comment

by:Kyle Santos
Comment Utility
Nailed it.

This is a great article.  The proof is in the pudding as they say. :)

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In this blog, I will share you some basic tips for content marketing and to rank your website on Google.
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LVL 3

Author Comment

by:Virat Singh
Comment Utility
Have done the mentioned corrections and have re-submitted it.
Hope it works this time

Thanks
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LVL 3

Author Comment

by:Virat Singh
Comment Utility
Thankyou :)

Regards
Virat
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SEO
With more and more people tethered to the internet, advertisers can reach you in new and creative ways. Push notifications on your smartphone, customized advertisements based on your previous searches, and email inboxes filled with promotional pitches flood our lives daily.
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If you don’t want your company's site to fail on the web, you’d do well to observe these best web design practices and make sure you implement them when applicable.
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Screenshot of Automated Link Checker
This code takes an Excel list of URL’s and adds a header titled “URL List”. It then searches through all URL’s in column “A”, looking for duplicates. When a duplicate is found, it is moved to the top of the list. The duplicate URL’s are then highlighted yellow and are converted into a hyperlink.
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Read about how to approach blogging and about ways to do it right. Stand out from the crowd and let your knowledge be consumed by a large audience. This article aims to explain how your blog should look like,  the most important things to do while building it, and how to connect with other experts.
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.