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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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Best Ways To Get Smarter With Your Content And SEO

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.

However, only 41 percent of marketers think their organization is clear on what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI).

Marketers aren’t just lacking confidence in their efforts; these are real and measurable deficits. In fact, only 20 percent of B2C and 50 percent of B2B content earns any engagement at all, my company’s research has found.

That’s a lot of wasted effort and resources invested in content that ends up just floating around the web, winning zero business benefit for its creators.

In this article, we’re going to take a look at content through the SMART lens. SMART is a goal-setting framework in which S stands for Specific, M for measurable, A for achievable, R for relevant and T for timely.

Below is my variation that explains how to apply search engine optimization (SEO) to your content within a SMART framework, giving you 14 concrete ways to make your marketing more effective and to win you more business.

S — Specific Content Wins Every Time
Content is not about what your marketing team wants to say. It is about providing insight and information that your audience actually wants to hear.

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Free Tool: Subnet Calculator
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Free Tool: Subnet Calculator

The subnet calculator helps you design networks by taking an IP address and network mask and returning information such as network, broadcast address, and host range.

One of a set of tools we're offering as a way of saying thank you for being a part of the community.

Documentation on Google's Developer Site was recently updated to specify that Googlebot's web rendering technology is based on Chrome version 41:
https://developers.google.com/search/docs/guides/rendering

So if you really want to see how your site looks to Googlebot, you'll need to go find an old installer. This could be really helpful for troubleshooting "Crawl Errors" you find in Search Console.
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Google just got a hefty fine from the European Antitrust Monitor: $2.72 biiiillion (€2.42 billion)
Drevil_million_dollars.jpg
I've never relied on Google's shopping results as I'm an Amazon fan, but apparently they tanked their competitor's traffic in the EU.

Of course, they plan on appealing but I wonder what this means for their strategy moving forward.

http://www.npr.org/sections/thetwo-way/2017/06/27/534524024/google-hit-with-2-7-billion-fine-by-european-antitrust-monitor
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Expert Comment

by:Kyle Santos
Wow.
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Expert Comment

by:Brian Matis
Very reminiscent of the Microsoft antitrust case back in 2001 re: Internet Explorer.
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Why is my website not ranked #1 versus my competitors?

A member had a question that I thought shouldn't be lost because the solution seemed so spot on that I figured others could benefit from it.


Hi All,

My site (www.recoveryaudio.org) ranks #3 for the most valuable keyword, "AA Speakers"  It has superior content and ease of use compared to it's competitors, but my competitors (www.xa-speakers.org and www.recoveryspeakers.com) of course have the word "Speakers in their domain name.

xa-speakers.org has been the legacy website in the arena, and has a long established domain name (maybe early 2000's), but is early 2000's/late 90's build, and is not mobile-friendly at all (over 80% of my traffic is mobile).  The #2 ranked does not compare to my site in terms of ease of use, organization, page load speed, and depth of content.

Am looking for someone to do a 30,000ft overview of my site's information architecture and content to explain why I can't capture that #1 ranking (my site ranks #1 for over 150 related keywords, and for over 2000 in total, averaging 1750 visits/day.  Tell me what changes I can make to capture that #1 ranking (or just say, John, they have more relevant domains names, you don't have any solid backlinks, and you're just gonna have to wait for google to eventually boost it's authority ;)

FYI, this is a pubic service website - i do not profit from it, and am still in the red (which honestly is ok, but I don't have deep pockets to
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Expert Comment

by:Juana Villa
WOW!! What a good answer! Do you know who answer this question? This member is worth following :D
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Author Comment

by:Kyle Santos
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Shaun asked me who are some budding writers here at EE that he should follow.  I obliged his request and showed him some members who write articles.  Check them out.

https://www.experts-exchange.com/posts/503/Kyle-Santos-My-feed-do-not-have-enough-technical-articl.html

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Administrative Comment

by:Daniella Barion
Great!
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Follow Lexie Lu if you enjoy articles about marketing, web design and graphic design.  She writes some great articles!

Click her profile and Follow.  Her articles are also listed there under 'Activity'.

https://www.experts-exchange.com/members/Lexie-Lu.html
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Expert Comment

by:Brian Matis
Great idea, Kyle! I've seen several of her articles pop up in my feed because they're in topics I follow and have enjoyed them, so it certainly makes sense to follow her directly so I don't miss future ones :-)
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Expert Comment

by:Juana Villa
Following :D
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.