Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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Google just got a hefty fine from the European Antitrust Monitor: $2.72 biiiillion (€2.42 billion)
Drevil_million_dollars.jpg
I've never relied on Google's shopping results as I'm an Amazon fan, but apparently they tanked their competitor's traffic in the EU.

Of course, they plan on appealing but I wonder what this means for their strategy moving forward.

http://www.npr.org/sections/thetwo-way/2017/06/27/534524024/google-hit-with-2-7-billion-fine-by-european-antitrust-monitor
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Expert Comment

by:Kyle Santos
Wow.
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Expert Comment

by:Brian Matis
Very reminiscent of the Microsoft antitrust case back in 2001 re: Internet Explorer.
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Why is my website not ranked #1 versus my competitors?

A member had a question that I thought shouldn't be lost because the solution seemed so spot on that I figured others could benefit from it.


Hi All,

My site (www.recoveryaudio.org) ranks #3 for the most valuable keyword, "AA Speakers"  It has superior content and ease of use compared to it's competitors, but my competitors (www.xa-speakers.org and www.recoveryspeakers.com) of course have the word "Speakers in their domain name.

xa-speakers.org has been the legacy website in the arena, and has a long established domain name (maybe early 2000's), but is early 2000's/late 90's build, and is not mobile-friendly at all (over 80% of my traffic is mobile).  The #2 ranked does not compare to my site in terms of ease of use, organization, page load speed, and depth of content.

Am looking for someone to do a 30,000ft overview of my site's information architecture and content to explain why I can't capture that #1 ranking (my site ranks #1 for over 150 related keywords, and for over 2000 in total, averaging 1750 visits/day.  Tell me what changes I can make to capture that #1 ranking (or just say, John, they have more relevant domains names, you don't have any solid backlinks, and you're just gonna have to wait for google to eventually boost it's authority ;)

FYI, this is a pubic service website - i do not profit from it, and am still in the red (which honestly is ok, but I don't have deep pockets to
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Expert Comment

by:Juana Villa
WOW!! What a good answer! Do you know who answer this question? This member is worth following :D
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Author Comment

by:Kyle Santos
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Shaun asked me who are some budding writers here at EE that he should follow.  I obliged his request and showed him some members who write articles.  Check them out.

https://www.experts-exchange.com/posts/503/Kyle-Santos-My-feed-do-not-have-enough-technical-articl.html

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Administrative Comment

by:Daniella Barion
Great!
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Follow Lexie Lu if you enjoy articles about marketing, web design and graphic design.  She writes some great articles!

Click her profile and Follow.  Her articles are also listed there under 'Activity'.

https://www.experts-exchange.com/members/Lexie-Lu.html
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Expert Comment

by:Brian Matis
Great idea, Kyle! I've seen several of her articles pop up in my feed because they're in topics I follow and have enjoyed them, so it certainly makes sense to follow her directly so I don't miss future ones :-)
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Expert Comment

by:Juana Villa
Following :D
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.