Search Engine Optimization (SEO)

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Solutions

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Articles & Videos

4K

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Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

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Adding Subdomains to Content Reports in Google Analytics
This Micro Tutorial will demonstrate how to add subdomains to your content reports. This can be very importing in having a site with multiple subdomains.
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Adding a Business to Google Maps
This tutorial walks through the best practices in adding a local business to Google Maps including how to properly search for duplicates, marker placement, and inputing business details.

1. Login to your Google Account, then search for "Google Mapmaker"

2. Once in Google Mapmaker, search for the local business through both a) the Business's phone number and b) the Business's address

3. If no duplicates are found, click the red "Add New" button > Add a Place

4. Select your Business's Category

5. Fill in as much information as you can about the business. Be sure to format the phone number as such: (806) 293-1234. Make sure all information is correct and up to date. Do not fill in any fields you do not know.

6. Leave a comment for editing for the moderator

7. Click Save

8. Wait for approval from Moderators


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Adding Boundary Outlines to Google Maps with Google Mapmaker
This tutorial demonstrates how to identify and create boundary or building outlines in Google Maps. In this example, I outline the boundaries of an enclosed skatepark within a community park.

1. Login to your Google Account, then Google for "Google Mapmaker"

2. Once in Google Mapmaker, locate the boundary, building, or grounds you'd like to outline in Satellite View

3. Toggle in-between Satellite and Map view to make sure you aren't creating any duplicates

4. Select Add New, and depending on the type of outline, either "Building Outline" or "Natural Features"

5. Select the Category type, and input any relevant, accurate information

6. Click the Map and begin drawing the shape by inserting points

7. Input any relevant, accurate information. If you aren't sure leave blank. Add a comment to why you're creating this boundary

8. Once you've finished outlining the shape, click "Save"

9. Wait for moderator approval on your edit

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Search Engine Optimization (SEO)

4K

Solutions

35

Articles & Videos

4K

Contributors

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.